# LLM.txt - Website Content Structure # Generated: 2025-07-25T12:31:05.450Z # Source: https://www.transformcomms.co.uk/sitemap.xml # Total Pages: 100 # Success Rate: 100.0% ## Site Metadata Site URL: https://www.transformcomms.co.uk Extraction Date: 2025-07-25 Total Pages Processed: 100 Successful Pages: 100 Failed Pages: 0 Success Rate: 100.0% --- ### Page: https://www.transformcomms.co.uk Title: Transform Communications Meta Description: Transform Communications is an integrated consultancy, offering digital marketing, communications, design, branding, and marketing services. Language: en Canonical URL: https://www.transformcomms.co.uk ## Headings Structure: H1: We’re more than a marketing agency. We’re your agents of change. H3: Watch the full video H2: We take you from where you are, to where you want to be. H3: About us H2: We craft stand-out campaigns. H3: Our services H2: We've won lots of awards. And so have our clients. H3: See full list H2: Marketing secrets we dare to share. H3: Blogs, videos & podcasts H2: What we've done for others, we can do for you. H3: Read the full case study H3: Read the full case study H3: Read the full case study H3: Read the full case study H3: View our work H2: Let's get to know each other better. H3: Meet our Transformers H2: Aww. Stop it. We're blushing. H2: Up for a chat? H3: Download portfolio ## Main Content: We’re more than a marketing agency. We’re your agents of change.Watch the full videoWe take you from where you are, to where you want to be.As a strategic marketing consultancy, we develop integrated communications programmes that deliver transformative change. We align your purpose, vision and ambition to create campaigns across all channels and media, showcasing your expertise and building your reputation in the market.‍Transform. It’s all in the name.About usWe craft stand-out campaigns.Our marketing campaigns convert. Transforming prospects into clients. Interest into action. Strangers into friends. Our integrated approach starts with what you want to achieve, whether you're an international organisation or a regional business. This purpose hones every action we take. So your marketing campaign cuts through the noise. Grabbing – and keeping – the attention of the people you want to reach. Our servicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG CommunicationsDigital MarketingWe've won lots of awards. And so have our clients. See full listDesign Rush - Top Branding Agencies2025B2B PR Agencies / Agencies outside of London2024Best long term campaign2024B2B Content Marketing2024Integrated Content Campaign 2024Best content campaign2024Best Small Consultancy2023PR Consultancy of the Year 2023Best long term client care2023Best long term client care2023Communication Design - Printed Publication2023Best new publication2023Best use of content2023Best integrated campaign2023Best use of content 2022Best use of content 2022Best Small Consultancy2021Best use of content2021Best use of content2021Marketing secrets we dare to share. Blogs, videos & podcastsJuly 11, 2025The Expert Guide to Writing an Effective Press Release Part 3ReadJuly 7, 2025The Expert Guide to Writing an Effective Press Release Part 2ReadJuly 2, 2025The Expert Guide to Writing an Effective Press Release Part 1ReadWhat we've done for others, we can do for you.Winning marketing & creative visuals for a truck load of content Insight guides showcase logistics expertise in infrastructure, defence, and retail sectors.Read the full case studyA luxury website to reflect the InHouse experienceTheir website needed to reflect the experience of visiting the showroom and inspire customers.Read the full case studyHelping more renters turn their houses into homesPicture Living’s mission is to transform the rental experience and provide exceptional service.Read the full case studyAward winning publications giving a voice to legal marketersKidd Aitken’s ambition was to grow, not just their legal directories service but also to diversify their offer.Read the full case studyView our workLet's get to know each other better.Meet our TransformersAww. Stop it. We're blushing.“A key target for us was to increase our market visibility so that ours was the first name people thought of. Transform took that burden. They generate the ideas on a daily basis. A lot of the time all they ask for is sign-off. It’s made our lives all the more easier. We’ve seen incredible results. The figures are just remarkable.”‍‍Daniel Kidd Co-Founder and Director, Kidd Aitken Legal Marketing“What's particularly exciting is how Transform connects companies that wouldn't typically interact, from completely different sectors, that face similar challenges. We've seen firsthand how these conversations lead to innovative solutions. It's a powerful reminder that sustainability isn't just about compliance or ticking boxes; it's about collective action, and Transform is helping to drive that forward.”‍‍Michelle Pow‍Business Development Manager, University of Bath"It’s always a great experience working with the Transform team. Thank you for always raising the bar."‍‍Rodrigo Scatambulo de Lima‍Head of Marketing, Viera Rezende“I can only compare being rebranded to someone throwing out your wardrobe. I have to say, I much prefer our new clothes and I’m genuinely grateful for the work you’ve all put in.”‍‍Chris HoltFormer CEO, CHC Global“The decision to create a new website was aligned with t --- ### Page: https://www.transformcomms.co.uk/about Title: Transform Communications - About Meta Description: Learn more about Transform, an expert branding and marketing agency specialising in digital communications, B2B marketing strategies, and integrated solutions. Language: en Canonical URL: https://www.transformcomms.co.uk/about ## Headings Structure: H1: We should get to know each other first. H2: What's it like to work with us? H2: Why our clients trust us. H2: We're super proud of what we've achieved. For ourselves & our clients. H2: Meet your Transformers H2: At heart we're relationship builders. H3: Work with us H2: Up for a chat? H3: Download portfolio ## Main Content: By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and closeWe should get to know each other first.What's it like to work with us?We are a curious, driven organisation with extensive experience across communications, digital, creative, and ESG engagement. Three companies with one integrated approach. Our team of award-winning experts work as an extension of your business. We're your sounding board, confidant, critical friend and the people you turn to for all your marketing and communication goals. So, what is it like to work with us? It's like working with trusted friends.Why our clients trust us.We believe transformation happens when – and only when - there is trust. We create trust by living our values. ‍Creative: we bring your vision to life. ‍Challenging: we dare you to be your best.‍Curious: we get who you are and where you want to go.‍Collaborative: we're by your side and we’ve got your back.We're super proud of what we've achieved. For ourselves & our clients.Design Rush - Top Branding Agencies2025B2B PR Agencies / Agencies outside of London2024RankedBest long term campaign2024ShortlistedB2B Content Marketing2024ShortlistedIntegrated Content Campaign 2024ShortlistedBest content campaign2024ShortlistedBest Small Consultancy2023SilverPR Consultancy of the Year 2023WinnerBest long term client care2023ShortlistedBest long term client care2023ShortlistedCommunication Design - Printed Publication2023WinnerBest new publication2023WinnerBest use of content2023ShortlistedBest integrated campaign2023SilverBest use of content 2022SilverBest use of content 2022SilverBest Small Consultancy2021GoldBest use of content2021FinalistBest use of content2021GoldMeet your TransformersVeronica HannonCo-founder & DirectorRead full bioDan O’ConnorCo-founder & DirectorRead full bioSally GoodallAccount DirectorRead full bioCharlotte Smith Account Director Read full bioNick CrosbySenior Multimedia CreativeRead full bioBrianna Phillips Content WriterRead full bioLuke Brichard-ParsonsJunior Designer Read full bioLaura ShuttleworthOffice ManagerRead full bioNick MoyleSenior Graphic DesignerRead full bioKimberley GrayPublic Relations ConsultantRead full bioAt heart we're relationship builders.Work with usWe’re a friendly team of open-minded individuals working together to create amazing (award-winning) things. Our vision is to support ambition, inspire change, and enrich the lives of our people and our clients.Up for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareer --- ### Page: https://www.transformcomms.co.uk/services Title: Transform Communications - Services Meta Description: Transform offers a wide range of services, including graphic design, website development, video production, digital communications, PR, and ESG consulting. Language: en Canonical URL: https://www.transformcomms.co.uk/services ## Headings Structure: H1: We're so much more than just words and some nice pictures. H2: Transforming brands with integrated marketing. H2: Branding & Design H3: Make it pop H2: Website Design & Build H3: Let's get digital H2: Content Marketing H3: The power of words H2: Videography H3: Lights, camera, action H2: Public Relations H3: Building reputations H2: ESG Engagement H3: Green actions not just words H2: Digital Marketing H3: Click it again H2: What we've done for others, we can do for you. H3: View our work H2: Up for a chat? H3: Download portfolio ## Main Content: We're so much more than just words and some nice pictures.Transforming brands with integrated marketing.As one of the UK's leading* integrated B2B marketing agencies – and proudly ranked among the top outside of London – we’re here to transform your brand, content, and digital marketing.*Yes, we’re boasting a bit. We’re Number 54 among the top B2B agencies in the UK, and Number 59 of the top agencies outside London, awarded by PRWeek in 2024.Branding & DesignWe breathe life into your brand with creativity that reflects your values and purpose.Make it popWebsite Design & BuildWebsites that are as high-performing as they are beautiful. Carefully crafted with content that captures your essence.Let's get digitalContent MarketingPositioning our clients as industry leaders, we craft insightful content with heart.The power of wordsVideographyWe tell your story through our cameras. You bring the purpose, passion and expertise. Lights, camera, actionPublic RelationsDemonstrate your thought leadership and amplify your voice. We help you build your reputation.Building reputationsESG EngagementWe align your ESG strategy with action. Engaging people through collaboration and communication.Green actions not just wordsDigital MarketingWe engage your audience. Our SEO, PPC and social campaigns are loved by humans and search engines alike.Click it againWhat we've done for others, we can do for you.Unravelling the myth & drama of leadershipLeadership development consultancy providing world-class training to teams across the world. Recruiting talent in a vacuum One of the largest employers in the South West — but no one knew who they were.Presenting Brazilian law to EuropeA full-service law firm, based in Brazil, with three decades of experience behind them.View our workUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be t --- ### Page: https://www.transformcomms.co.uk/work Title: Transform Communications - B2B Case Studies Meta Description: Explore Transform's previous projects in B2B communications, branding, marketing, graphic design, website development, PPC campaigns and video production. Language: en Canonical URL: https://www.transformcomms.co.uk/work ## Headings Structure: H1: The proof is in the pudding so here is a taster of our favourite case studies. H3: Read the full case study H3: Read the full case study H3: Read the full case study H3: Read the full case study H3: Read the full case study H3: Read the full case study H3: Read the full case study H3: Read the full case study H3: Read the full case study H3: Read the full case study H3: Read the full case study H3: Read the full case study H3: Read the full case study H3: Read the full case study H3: Read the full case study H2: With creativity at 
our core, we craft stand-out campaigns. H3: Our services H2: Up for a chat? H3: Download portfolio ## Main Content: The proof is in the pudding so here is a taster of our favourite case studies.Unravelling the myth & drama of leadershipLeadership development consultancy providing world-class training to teams across the world. Read the full case studyRecruiting talent in a vacuum One of the largest employers in the South West — but no one knew who they were.Read the full case studyPresenting Brazilian law to EuropeA full-service law firm, based in Brazil, with three decades of experience behind them.Read the full case studyRisk is a mindsetBerwicks is a firm of risk management consultants who take a holistic view of risk.Read the full case studyHow to market risky business CHC Global is a malicious risk insurance company and team of strategic advisors.Read the full case studyAcing content marketing for a leading test developerWorld-leading test developer and provider, with in-person test centres and online proctored tests.Read the full case studyWinning marketing & creative visuals for a truck load of content Insight guides showcase logistics expertise in infrastructure, defence, and retail sectors.Read the full case studyBlasting the digital rust off an industry leaderLeading manufacturer and supplier of abrasive blasting and surface treatment equipment.Read the full case studyEngaging with employees in both real life and the digital spaceAn independent technical consultancy offering solutions and project management. Read the full case studyA luxury website to reflect the InHouse experienceTheir website needed to reflect the experience of visiting the showroom and inspire customers.Read the full case studyInsuring risk through thought leadership and engaging contentSamphire was a new organisation established under CHC Global by ex-AXA Insurance leaders.Read the full case studyCollaboration and connection through the ERA networkWe recognised the need to engage and collaborate to achieve real change in the South West of England. Read the full case studyHelping more renters turn their houses into homesPicture Living’s mission is to transform the rental experience and provide exceptional service.Read the full case studyAward winning publications giving a voice to legal marketersKidd Aitken’s ambition was to grow, not just their legal directories service but also to diversify their offer.Read the full case studyA top-tier marcomms programme marketing to law firmsWorking with the growing Kidd Aitken team has taken us at Transform to all corners of the marketing arena, from repositioning their core proposition. We partner with them at high-profile international events and act as an active extension of their team. Read the full case studyWith creativity at our core, we craft stand-out campaigns.Our integrated approach creates perfectly planned and brilliantly executed campaigns. Reaching your audiences where they are.Delivered in ways that grab - and keep - their attention. That's why our clients stay with us. So whether you're an international organisation or a regional business, we get you. And we've got you.Our servicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG EngagementDigital MarketingUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store o --- ### Page: https://www.transformcomms.co.uk/opinions Title: Transform Communications - Opinions Meta Description: Stay informed with Transform's latest opinions on communications, branding, design, web development, video production, and B2B marketing strategies. Language: en Canonical URL: https://www.transformcomms.co.uk/opinions ## Headings Structure: H1: We're full of opinions.Sometimes we even film or write them down. H3: Latest Post H2: The Expert Guide to Writing an Effective Press Release Part 3 H3: Find out more H2: With creativity at 
our core, we craft stand-out campaigns. H3: Our services H2: Up for a chat? H3: Download portfolio ## Main Content: We're full of opinions.Sometimes we even film or write them down.Latest PostThe Expert Guide to Writing an Effective Press Release Part 3July 11, 2025Avoid common mistakes and write press releases that deliver results. Learn how to write effective press releases that boost credibility and media reach.Find out moreAllBlogPodcastVideosAwardsThought LeadershipJuly 11, 2025The Expert Guide to Writing an Effective Press Release Part 3Find out moreJuly 7, 2025The Expert Guide to Writing an Effective Press Release Part 2Find out moreJuly 2, 2025The Expert Guide to Writing an Effective Press Release Part 1Find out moreJune 24, 2025The complete guide to writing an effective press releaseFind out moreMay 29, 2025Building better websites through effective communication – from brief to launch Find out moreMay 29, 2025Why choosing a local, Frome-based marketing agency over a big city firm delivers better value Find out moreMay 23, 2025Marketing for accounting firms: the role of branding, content and digital marketingFind out moreApril 24, 2025What is the environmental cost of AI?Find out moreApril 22, 2025Small actions, big impact: simple things businesses can implement to reduce their carbon footprintFind out moreApril 1, 2025Is your business successfully communicating its ESG efforts?Find out moreMarch 12, 202515 years Transforming businesses, and the lessons we’ve learnt along the way Find out moreMarch 8, 2025International Women’s Day: a spotlight on Veronica Hannon’s path to successFind out moreFebruary 11, 2025‍A guide to selecting a full-service marketing agency for your businessFind out moreJanuary 29, 2025How to find a digital marketing consulting service that fits your business needs Find out moreJanuary 24, 2025Unsolicited Opinion: Mousse is delicious but not a design trendFind out moreNovember 29, 2024Episode 5 - Verbal and Visual BrandingFind out moreOctober 23, 2024How can businesses introduce sustainable design?Find out moreSeptember 7, 2024Outsourcing's Shocking Impact on Your Marketing BudgetFind out moreJune 3, 2024You've Been Asked to Be on Camera - What's Next?!Find out moreJune 3, 2024Video Marketing FAQsFind out moreMay 30, 2024Why you need B2B video marketingFind out moreMay 8, 2024Inclusive Graphic Design: Creating Accessible & Diverse VisualsFind out moreApril 22, 2024Earth Day 2024Find out moreApril 19, 2024Awards for businessFind out moreApril 17, 2024Episode 4 - Are business awards worth it?Find out moreNextJuly 11, 2025The Expert Guide to Writing an Effective Press Release Part 3Find out moreJuly 7, 2025The Expert Guide to Writing an Effective Press Release Part 2Find out moreJuly 2, 2025The Expert Guide to Writing an Effective Press Release Part 1Find out moreMay 29, 2025Building better websites through effective communication – from brief to launch Find out moreMay 29, 2025Why choosing a local, Frome-based marketing agency over a big city firm delivers better value Find out moreMay 23, 2025Marketing for accounting firms: the role of branding, content and digital marketingFind out moreApril 24, 2025What is the environmental cost of AI?Find out moreApril 22, 2025Small actions, big impact: simple things businesses can implement to reduce their carbon footprintFind out moreApril 1, 2025Is your business successfully communicating its ESG efforts?Find out moreMarch 12, 202515 years Transforming businesses, and the lessons we’ve learnt along the way Find out moreMarch 8, 2025International Women’s Day: a spotlight on Veronica Hannon’s path to successFind out moreJanuary 29, 2025How to find a digital marketing consulting service that fits your business needs Find out moreJanuary 24, 2025Unsolicited Opinion: Mousse is delicious but not a design trendFind out moreOctober 23, 2024How can businesses introduce sustainable design?Find out moreJune 3, 2024Video Marketing FAQsFind out moreMay 30, 2024Why you need B2B video marketingFind out moreMay 8, 2024Inclusive Graphic Design: Creating Accessible & Diverse VisualsFind out moreApril 22, 2024Earth Day 2024Find out moreApril 16, 2024Unlocking success: The power of awards in B2B marketingFind out moreApril 3, 2024Accessible vs. Inclusive Design: Building usable, equal experiences for allFind out moreMarch 19, 2024How to use AI to boost your SEO rankingsFind out moreJanuary 3, 2024What does a marketing agency do?Find out moreDecember 12, 202320 Christmas gifts for graphic designersFind out moreDecember 11, 2023Dos and don'ts of thought leadership content creationFind out moreNovember 14, 2023ESG greenwashing and its shadowFind out moreNovember 14, 2023How much does a marketing agency cost?Find out moreOctober 17, 2023Webinar highlights: Dissecting the marketing dilemmaFind out moreOctober 3, 2023How to typeset in InDesign using shortcutsFind out moreSeptember 26, 2023The role of ESG communications and marketingFind out moreAugust 25, 2023Nurturing UX / UI design with Bath Spa UniversityFind out moreAugust 23, 2023How will a marketing agency enhance your in- --- ### Page: https://www.transformcomms.co.uk/services/branding-design Title: Transform Communications - B2B Graphic Design Meta Description: Transform offers expert B2B graphic design and branding services, including brand development and custom design solutions. Language: en Canonical URL: https://www.transformcomms.co.uk/services/branding-design ## Headings Structure: H1: Branding & Design. Dazzle, engage and transform H2: We create purposeful brands H2: Award-winning graphic design and branding at your fingertips. H2: Our branding 
& design process H2: The full range 
of our branding 
& design services H3: Ready to get started? H2: What we've done for others, we can do for you. H3: View our work H2: Your branding and design questions... answered H2: With creativity at 
our core, we craft stand-out campaigns. H3: Our services H2: Up for a chat? H3: Download portfolio ## Main Content: Branding & Design. Dazzle, engage and transformWe create purposeful brandsWe translate your ambition into reality. We capture your identity and transform your market reputation with stunning branding and design.Award-winning graphic design and branding at your fingertips.What begins with your strategy and purpose ends in awards. Our designers have mastered the power of visual storytelling across multiple disciplines both online and in print.Our branding & design processWe breathe life into your brand by starting with a discovery session, delving deep into the psychology of your people and culture.We look for the qualities that make you stand out in order to discover your voice, whether you want an identity created from the ground-up, a full rebrand or a light brand refresh.We transform you. From editorial design that grabs attention. Infographics that summarise. Thought leadership that converts. Brochures that advocate. Event collateral that engages.Our creative team delivers a strategy-led graphic design experience. The full range of our branding & design servicesWe breathe life into your brand. With creativity that reflects your values and your purpose. We get to know who you are as we plan your integrated marketing campaign so there is consistency across every aspect of your marketing and communications. That’s our secret. That’s how we create marketing and communication campaigns whose effectiveness you can see and measure.■ Brand - Visual & Verbal Identity■ Graphic Design■ Editorial Design■ Animation & Motion Graphics■ InfographicsReady to get started?What we've done for others, we can do for you.Unravelling the myth & drama of leadershipLeadership development consultancy providing world-class training to teams across the world. Recruiting talent in a vacuum One of the largest employers in the South West — but no one knew who they were.Presenting Brazilian law to EuropeA full-service law firm, based in Brazil, with three decades of experience behind them.View our workYour branding and design questions... answeredOne of our key values is curiosity. What that means is that never afraid to ask questions – and we believe that there’s no such thing as a stupid question – as long as you've Googled it first. Here are some questions that we’re frequently asked and our answers. Why engage a branding agency?We guess you’re already looking for a branding agency – and that’s a good thing. Why? Because a branding agency brings strategic insight. A branding agency will test and push your views and opinions on what your brand should incorporate and include. We’ll present options you’ll never have considered, and deliver a brand that exceeds your expectations.What is an effective brand strategy? What makes brands unique is not what you do –or even how you do it. It’s why you do it. And that’s the essence of a great brand strategy. Find your purpose and a creative – and meaningful – brand strategy will follow.What if I don’t like the branding concepts and designs? We understand branding projects can be deeply personal. We’re with you every step of the way. You’re in full control. We will test you with branding concepts and designs that represent who you are and who you’re talking to in the market. Our aim is that every client is proud of their brand. That’s why we ask what you like – and don’t like– right up front.Why is B2B graphic design different from B2C?Business to business graphic design is no longer dull. We love working with B2B design because expands it our creativity and stretches our skills to distil complex information and present it to hard to reach audiences in a way that captures and keeps their attention.What is sustainable graphic design?We are an ESG consultancy. We understand the impact that every aspect of business has on the environment. And graphic design is exactly the same. So we always consider how to make graphic design sustainable - that's why we've written a blog on why your business needs sustainable graphic design. With creativity at our core, we craft stand-out campaigns.Our integrated approach creates perfectly planned and brilliantly executed campaigns. Reaching your audiences where they are.Delivered in ways that grab - and keep - their attention. That's why our clients stay with us. So whether you're an international organisation or a regional business, we get you. And we've got you.Our servicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG EngagementDigital MarketingUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has --- ### Page: https://www.transformcomms.co.uk/services/website-design-build Title: Transform Communications - B2B Website Design Agency Meta Description: Transform are a b2b website design agency​ who provide custom website design and development services tailored to your business needs. Language: en Canonical URL: https://www.transformcomms.co.uk/services/website-design-build ## Headings Structure: H1: Website design & build.Beautiful looks, meaningful clicks. H3: Ready to get started? H2: Beautiful function & fully accessible H2: Built for humans and algorithms alike H2: A full suite of website design and build services H3: Ready to get started? H2: Create a website that drives conversions H2: What we've done for others, we can do for you. H3: View our work H2: Your website design 
& build questions... answered H2: View some of our case studies H3: View our work H2: With creativity at 
our core, we craft stand-out campaigns. H3: Our services H2: Up for a chat? H3: Download portfolio ## Main Content: Website design & build.Beautiful looks, meaningful clicks.Ready to get started?Beautiful function & fully accessibleWe are strategic website designers who understand your goals and aspirations. Our mission is to create an exceptional website experience that is visually stunning and guides visitors on a journey that drives conversion.Built for humans and algorithms alikeOur website designs bring your brand to life, combining engaging visuals with attention grabbing storytelling. Our intuitive user experience (UX) and accessible user interfaces (UI) ensure your site resonates with visitors and search engines alike, converting clicks into action and building lasting connections.A full suite of website design and build servicesWe offer a comprehensive suite of website design and build services to establish and grow your online presence, whether you're launching a new site or revamping an existing one. Powered by Webflow, and built by our Webflow Certified Developer our websites are scalable, mobile-friendly, and easy to maintain—delivering experiences that captivate users and drive results.■ Custom built & responsive website design■ Content management system (CMS) integration■ Videography & photography■ Accessible UX website content■ Search Engine OptimisationReady to get started?Create a website that drives conversionsA great website encourages action. It embodies your culture, ethos, and purpose. It makes people act – whether it's buying a product, downloading information, making a call, or sending in a CV.Our expert team is here to design a website that looks stunning and delivers real results. We’re excited to bring your vision to life, whether you're starting from scratch or revamping an existing site. Get in touch today and we’ll transform your digital future.What we've done for others, we can do for you.Unravelling the myth & drama of leadershipLeadership development consultancy providing world-class training to teams across the world. Recruiting talent in a vacuum One of the largest employers in the South West — but no one knew who they were.Presenting Brazilian law to EuropeA full-service law firm, based in Brazil, with three decades of experience behind them.View our workYour website design & build questions... answeredGot questions about our website design and build services? Explore our FAQ section to find answers to the most common queries and learn how we can help elevate your online presence.What is included in your website design and build services?We have a fully tested process to ensure your website exceeds expectations. We start with a deep dive, looking at competitors’ sites and your own website’s performance. We create a brief and technical specification before wireframing that sets out the user experience and user interface. Then we add creative flair through concept design before going into build and content writing with SEO built in. We populate and migrate existing website content. Prior to going live you get full training in Webflow’s CMS. We then take you through the go live process and activation of your new site. And we’re always on hand for ongoing website development and SEO.What is the best platform for website design & build?Many clients have websites on WordPress. This was the industry standard for many years. However, WordPress comes with problems and limitations which we’re used to navigating. We use Webflow for its flexibility, allowing us to create visually stunning, high-performing websites with a user-friendly interface for easy updates and scalability.How does website design impact SEO rankings?Website design influences SEO through site speed, mobile responsiveness and user experience and accessibility. With Webflow, we build fast, structured and mobile-optimised websites that help search engines crawl and index your pages effectively, improving your SEO rankings and online visibility.What is the importance of mobile-friendly website design?Approximately 60-70% of global web traffic comes from mobile devices. This highlights why it’s important to have a mobile-friendly website design. Using Webflow’s responsive design tools, we create websites that perform perfectly on smartphones and tablets, enhancing users experience and meeting Google’s mobile-first indexing requirements to boost search rankings and engagement.What are the essential features every business website should have?Fast load times are essential, as are intuitive navigation, mobile responsiveness, clear calls to action, contact forms and SEO-friendly design and content. We make this look stunning with great design. superb videography and phenomenal photography. All of these are seamlessly integrated into an easy-to-use platform for ongoing updates, scalability and customisation.View some of our case studiesUnravelling the myth & drama of leadershipLeadership development consultancy providing world-class training to teams across the world. Recruiting talent in a vacuum One of the largest employers in the Sou --- ### Page: https://www.transformcomms.co.uk/services/content-marketing Title: Transform Communications - B2B Content Marketing Services Meta Description: Transform's B2B content marketing services focus on strategies, creating engaging content that positions your business as a leader in the industry. Language: en Canonical URL: https://www.transformcomms.co.uk/services/content-marketing ## Headings Structure: H1: Content Marketing.Your insights become 
thought leadership. H2: Lead with expertise & insight H2: Elevate your profile H2: A comprehensive approach to content marketing H3: Ready to get started? H2: Harnessing the expertise of your SMEs H2: What we've done for others, we can do for you. H3: View our work H2: Your content marketing questions... answered H2: With creativity at 
our core, we craft stand-out campaigns. H3: Our services H2: Up for a chat? H3: Download portfolio ## Main Content: Content Marketing.Your insights become thought leadership.Lead with expertise & insightOur bespoke content marketing positions your business as a thought leader in your sector. Specialising in B2B, we thrive in complex, highly technical industries, translating your expertise into engaging, authoritative content that sets you apart from the competition.Elevate your profileWe translate your expertise into white papers, research reports, and integrated multi-channel campaigns. Our content ensures your message reaches the right audience, at the right time, on every relevant platform.A comprehensive approach to content marketingWe build your brand and reputation with an integrated approach to content marketing that turns your conversations into conversions. Our content marketing programme includes everything from winning you awards to lead generation campaigns from client communications to reputation building PR programmes.■ Thought Leadership White Papers and Insight Guides■ Annual Reports and ESG Reports■ Blogs and social media programmes■ Website content■ Award submissions & case studiesReady to get started?Harnessing the expertise of your SMEsYou can’t afford to ignore the power of content marketing. High-quality, engaging content helps your organisation connect with customers through the platforms they trust.Our award-winning writers collaborate with your experts to produce top-tier content that resonates with your audience. We craft compelling content that generates inbound leads and strengthens your brand combined with expert marketing and SEO insights.What we've done for others, we can do for you.Unravelling the myth & drama of leadershipLeadership development consultancy providing world-class training to teams across the world. Presenting Brazilian law to EuropeA full-service law firm, based in Brazil, with three decades of experience behind them.Risk is a mindsetBerwicks is a firm of risk management consultants who take a holistic view of risk.View our workYour content marketing questions... answeredExplore our content marketing FAQs to learn how we tailor strategies to drive engagement, build authority, and deliver measurable results for your business.Why outsource your B2B content marketing?Creating quality content requires time, focus, and expertise – resources often rare in busy business environments. We partner with our clients to manage their content marketing ,or work alongside in-house teams, to deliver high-value content such as thought leadership, research reports, and white papers. This content fuels lead generation and builds long-term brand equity.How does content marketing drive qualified leads for my business?We target your audience’s pain points. We create relevant, in-depth content –such as blog posts, eBooks, and case studies through research and SME interviews, in order to guide potential clients through each stage of their journey. We fine-tune messaging to improve lead quality and ensure engagement at every step through data-driven insights.What content marketing strategies are most effective for long B2B sales cycles?Education and credibility are critical for industries with long sales cycles. We craft high-value resources like white papers, webinars, and case studies that speak directly to decision-makers. Our lead nurturing campaigns use a blend of personalised emails and retargeted content to keep prospects engaged, ensuring your brand remains at the forefront of prospet’s minds when they're ready to act.How does SEO content improve my search engine rankings and website traffic?We craft content for people and search engines. By conducting thorough keyword research and naturally integrating those terms into high-quality content, we ensure that your website ranks higher in search results. This SEO-focused approach drives sustained, qualified traffic to your site, improving your visibility and authority.How do integrated content marketing campaigns drive better results and value?At Transform, we believe in the power of repurposing. We create content once and leverage it across multiple channels – blogs, video, social media, emails, and more. Our integrated content marketing campaigns amplify your message across all touch points, ensuring a cohesive strategy that delivers greater value, engagement, and ultimately, business growth.With creativity at our core, we craft stand-out campaigns.Our integrated approach creates perfectly planned and brilliantly executed campaigns. Reaching your audiences where they are.Delivered in ways that grab - and keep - their attention. That's why our clients stay with us. So whether you're an international organisation or a regional business, we get you. And we've got you.Our servicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG EngagementDigital MarketingUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. --- ### Page: https://www.transformcomms.co.uk/services/videography Title: Transform Communications - B2B Video Production Meta Description: Transform offers professional B2B video production services, helping businesses tell compelling stories through high-quality video content. Language: en Canonical URL: https://www.transformcomms.co.uk/services/videography ## Headings Structure: H1: Videography.Cinematic storytelling by industry leaders. H2: Lights, camera, action H2: Seeing is believing H2: On-site or inour studio H2: Full range of videography and photography services H3: Ready to get started? H2: What we've done for others, we can do for you. H3: View our work H2: Your videography & photography questions... answered H2: With creativity at 
our core, we craft stand-out campaigns. H3: Our services H2: Up for a chat? H3: Download portfolio ## Main Content: Videography.Cinematic storytelling by industry leaders.Lights, camera, actionYour organisation is brimming with passion and expertise. We help you showcase it, bringing out the best in your people and your story. From concept to execution, we create captivating visuals that make your brand unforgettable.Curious as to why we love video? Watch our ‘5 reasons we love video’.Seeing is believingWe’ve been telling powerful stories for years. We offer expert collaboration with a dedicated audio-visual team and the support of our full-service agency. Your strategy is ingrained in everything we do, delivering exceptional results.On-site or inour studioWe deliver end-to-end videography and photography services that make your brand stand out and shine. Whether filming on location or in our state-of-the-art studio.Our licensed drone pilots capture stunning aerial views, while our natural settings showcase your people and products beautifully. We create visual experiences that inspire across all platforms – leaving a lasting impact long after the event, with cutting-edge production and a deep understanding of storytelling.Full range of videography and photography servicesWe capture your story. Whether you're looking for talking head videos, stunning photography or dynamic drone footage, we’ve got you covered. We handle every step – from pre-production to post-production. Our team delivers high-quality results, every shoot.■ Talking heads videos■ Project and product videography & photography■ Drone footage■ Post-production services■ Podcast recording■ Event videographyReady to get started?What we've done for others, we can do for you.Unravelling the myth & drama of leadershipLeadership development consultancy providing world-class training to teams across the world. Risk is a mindsetBerwicks is a firm of risk management consultants who take a holistic view of risk.Acing content marketing for a leading test developerWorld-leading test developer and provider, with in-person test centres and online proctored tests.View our workYour videography & photography questions... answeredExplore our videography and photography FAQs to discover how our services elevate your brand and drive deep audience engagement.How can professional videography enhance my brand’s storytelling?Professional videography creates visually compelling narratives that engage audiences on an emotional level, helping to convey your brand’s values, mission, and story in ways that static content cannot. Videography elevates your brand and drives a deeper connections with your audience through dynamic visuals, sound, and editing.What are the benefits of using drone footage for my marketing campaigns?Drone footage provides stunning aerial perspectives that capture the scale and environment of projects, events, or locations. It offers a unique, visually engaging element that can make your content stand out. This is especially useful for showcasing large-scale events, real estate, or construction projects in ways traditional photography cannot.How do post-production services enhance the quality of a video?Post-production is where the magic happens. Editing the best takes, creating the sound scape, colour grading, and motion graphics come together to mould raw footage into a professional, cohesive narrative. It ensures the final product is visually appealing and fully aligned with your brand’s message.What role does videography play in increasing engagement across digital platforms?Videos are highly engaging and shareable content on digital platforms. They capture attention more effectively than text or images, leading to higher engagement rates, more social shares, and improved click-through rates. Videos can convey complex messages quickly, making them ideal for social media, email marketing, and websites.How can podcast video recordings help expand my brand’s reach?As much as audio podcasts are popular, video podcasts are a powerful tool for expanding brand reach. You can distribute content across multiple platforms, including YouTube and social media, by adding a visual component to your podcast, offering your audience more ways to engage. This enhances brand visibility, audience engagement, and create more in-depth connections with viewers and listeners. As you’re already using recorded material adding video makes perfect sense.With creativity at our core, we craft stand-out campaigns.Our integrated approach creates perfectly planned and brilliantly executed campaigns. Reaching your audiences where they are.Delivered in ways that grab - and keep - their attention. That's why our clients stay with us. So whether you're an international organisation or a regional business, we get you. And we've got you.Our servicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG EngagementDigital MarketingUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call --- ### Page: https://www.transformcomms.co.uk/services/public-relations Title: Transform Communications - B2B Public Relations Agency Meta Description: Transform is a leading B2B public relations agency, offering digital PR services that amplify your brand's voice and enhance your B2B digital marketing efforts. Language: en Canonical URL: https://www.transformcomms.co.uk/services/public-relations ## Headings Structure: H1: Public Relations.Hype is fleeting. Reputationis forever. H2: Building reputations H2: Award-winning public relations H2: Our full range of PR services H3: Ready to get started? H2: Amplify your voice H2: What we've done for others, we can do for you. H3: View our work H2: Your public relations questions... answered H2: With creativity at 
our core, we craft stand-out campaigns. H3: Our services H2: Up for a chat? H3: Download portfolio ## Main Content: Public Relations.Hype is fleeting. Reputationis forever.Building reputationsOur PR approach strengthens your brand, builds your reputation, and initiates meaningful conversations. We ensure your reputation is as outstanding as your business, positioning you as a leader in your industry by creating connections and breaking down barriers,.Award-winning public relationsAs a multi award-winning PR agency, we are committed to delivering the recognition and visibility you deserve. Recognised as one of the top B2B PR agencies, and ranked in PR Week’s Top 150 outside London, we’ve been named the best small PR consultancy in the South and Channel Islands by CIPR – proof of the exceptional outcomes we achieve for clients.Our full range of PR servicesWe offer far more than media relations. Our PR strategies are crafted around your specific goals, helping you reach regional, national, and international audiences. There are no boundaries to the reputation we’ll build for you.■ Media relations & influencer programmes■ Presentation and media training■ Event marketing and exhibition management■ Award entry submissions & case study development■ Reputation managementReady to get started?Amplify your voiceOur PR programmes elevate your message and make your profile stand out in a crowded market. We help you secure national media coverage, take the stage at major events, and foster partnerships with key industry players through carefully crafted strategies,. Every campaign is tailored to your goals, helping you forge meaningful collaborations and engage with the stakeholders that matter.What we've done for others, we can do for you.Unravelling the myth & drama of leadershipLeadership development consultancy providing world-class training to teams across the world. Recruiting talent in a vacuum One of the largest employers in the South West — but no one knew who they were.Presenting Brazilian law to EuropeA full-service law firm, based in Brazil, with three decades of experience behind them.View our workYour public relations questions... answeredAs PR leaders, we understand the importance of a solid PR strategy in driving success and shaping your brand. Here’s a guide to the most pressing PR questions, offering insights on how PR can elevate your brand, protect your reputation, and create lasting connections with your audience and partners.How can PR improve my company’s brand and visibility?PR builds your brand by creating a consistent narrative that connects with your audience. PR boosts your visibility across multiple channels, helping you stand out and build a lasting, positive reputation in a crowded marketplace by securing media coverage, thought leadership opportunities, and strategic partnerships.How does content marketing drive qualified leads for my business?PR positions B2B companies as thought leaders by securing placements in industry-specific media, organising speaking engagements, and creating expert-driven content.PR builds credibility, fostering trust and helping you lead the conversation in your sector by amplifying your leaders’ voices and aligning messaging with key industry trends.What metrics should I use to measure the success of a PR campaign?PR success is measured by quantitative and qualitative metrics. Key metrics include media coverage (reach, sentiment, share of voice), website traffic, social media engagement, and lead generation. Qualitative factors like brand perception, thought leadership recognition, and relationship-building with key influencers are also critical in assessing the impact of PR campaigns.How does PR complement digital marketing efforts to drive business growth?PR and digital marketing are a powerful combination. While digital marketing drives short-term conversions, PR builds long-term credibility and trust. Together, they create an integrated strategy that boosts your brand online, driving traffic, increasing engagement, and supporting sustained business growth.How can PR campaigns help secure partnerships and collaborations?PR positions your company as an ideal partner by strategically highlighting your expertise, values, and market influence. PR builds credibility and trust, increasing opportunities for meaningful collaborations with leaders and policymakers in your industry by engaging key stakeholders through media coverage, industry events, and influencer partnerships.With creativity at our core, we craft stand-out campaigns.Our integrated approach creates perfectly planned and brilliantly executed campaigns. Reaching your audiences where they are.Delivered in ways that grab - and keep - their attention. That's why our clients stay with us. So whether you're an international organisation or a regional business, we get you. And we've got you.Our servicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG EngagementDigital MarketingUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@t --- ### Page: https://www.transformcomms.co.uk/services/esg-communications Title: Transform Communications - ESG Communications Meta Description: Transform provides ESG consulting services, aligning your business strategies with ESG clarity and action through effective communication and engagement. Language: en Canonical URL: https://www.transformcomms.co.uk/services/esg-communications ## Headings Structure: H1: ESG Communications.Driving Action through engagement. H2: Communicating your actions H2: When all is said and done. There’s a lot more said than done. H2: Full range of services ESG communications services H3: Ready to get started? H2: Focussing your Actions H2: What we've done for others, we can do for you. H3: View our work H2: Your ESG communications questions... answered H2: With creativity at 
our core, we craft stand-out campaigns. H3: Our services H2: Up for a chat? H3: Download portfolio ## Main Content: ESG Communications.Driving Action through engagement.Communicating your actionsEnvironmental Social Governance requires people at every level to change their behaviour. All change requires engagement. We power your ESG strategy with engagement programmes that deliver tangible change.When all is said and done. There’s a lot more said than done.We are action focussed. Your ESG strategy needs to be implemented. That’s why we combine sustainability with communications expertise. To deliver tangible change by engaging your leaders, your people, your stakeholders and your communities.Full range of services ESG communications servicesWe bring your ESG strategy to life. Creating compelling engagement programmes and communication initiatives that change behaviour and compel positive action.■ Defining a compelling and actionable ESG proposition and strategy■ Designing & activating sustainable and environmental campaigns■ Internal ESG engagement programmes with leaders and employees■ External sustainability thought leadership programmes■ ESG impact reportingReady to get started?Focussing your ActionsIf your Environmental Social Governance strategies seem daunting or insurmountable, that’s where we come in. We change perspectives.We believe in the power of action. Everyone has a part to play in the future of our planet and society – organisations, communities, individuals. We ensure your resources are directed to the right place, for maximum impact. Designing engagement and communications campaigns that change behaviour. Engaging your leaders, employees, suppliers and communities. Giving a focus to your action. So you know the impact you’re making and the change you’re delivering.What we've done for others, we can do for you.Collaboration and connection through the ERA networkWe recognised the need to engage and collaborate to achieve real change in the South West of England. View our workYour ESG communications questions... answeredAt Transform, we know that authentic ESG communication is key to building trust and driving meaningful change. We answer your most pressing questions about how ESG communications programmes can enhance your brand reputation, foster stakeholder relationships, and deliver real, measurable impact.How do ESG communications programmes enhance a company's brand reputation?ESG communications programmes bring your ESG strategy to life. Allowing you to demonstrate your company’s commitment to sustainability, social responsibility, and ethical governance through considered action. You enhance your brand’s reputation and build trust with stakeholders, employees, and consumers, by clearly communicating your successes.What role does a communications consultancy play in delivering sustainability campaigns?A communications consultancy crafts clear, impactful messaging that aligns your sustainability goals with your brand strategy. We ensure your sustainability initiatives are communicated effectively, driving awareness and promoting positive environmental and social impact by developing targeted campaigns, managing stakeholder engagement, and amplifying your achievements.Why is stakeholder engagement important in ESG campaigns?Stakeholder engagement is crucial because it fosters collaboration and trust. Engaging stakeholders – leader, investors, employees, customers – through transparent communication ensures their concerns and expectations are addressed and their passions directed. This builds long-term support for your ESG initiatives, boosting participation and accountability when achieving your sustainability goals and reaching your targets.How can sustainability campaigns drive consumer engagement and loyalty?Sustainability campaigns resonate with consumers who value environmental and socially responsible businesses. You build stronger connections with eco-conscious customers, encouraging loyalty and advocacy by highlighting your commitment to positive environmental practices. A well-executed and truly authentic campaign aligns with consumer values and enhances brand trust and loyalty.Why ESG communications programmes are not just greenwashing, and how companies can ensure their messaging is authenticESG engagement programmes focus on transparency and accountability, unlike greenwashing, which exaggerates environmental claims. At Transform, we ensure our clients provide clear, evidence-based messaging that reflects actual sustainability efforts and measurable outcomes. Authentic ESG communication and engagement programmes build trust by being honest in all aspect, including showcasing real progress, aligning business practices with environmental, social, and governance standards.With creativity at our core, we craft stand-out campaigns.Our integrated approach creates perfectly planned and brilliantly executed campaigns. Reaching your audiences where they are.Delivered in ways that grab - and keep - their attention. That's why our clients stay with us. So whether you're an international organisation o --- ### Page: https://www.transformcomms.co.uk/services/digital-marketing Title: Transform Communications - Digital Marketing Services UK Meta Description: Transform offer digital marketing consulting services, specialising in B2B digital marketing strategies, including SEO, PPC, and social media campaigns. Language: en Canonical URL: https://www.transformcomms.co.uk/services/digital-marketing ## Headings Structure: H1: Digital Marketing. 
Get your campaign in frontof the right people. H2: Meaningful clicks. Genuine connections. H3: View our work H2: Transform your brand with brilliant digital marketing H2: Full range of digital marketing services H3: Ready to get started? H2: Maximise visibility, engagement & results H2: What we've done for others, we can do for you. H3: View our work H2: Your Digital Marketing questions answered... H2: With creativity at 
our core, we craft stand-out campaigns. H3: Our services H2: Up for a chat? H3: Download portfolio ## Main Content: Digital Marketing. Get your campaign in frontof the right people.Meaningful clicks. Genuine connections.Our mission is simple: to turn clicks into lasting connections. As part of a full-service marketing consultancy, our digital marketing services are strategically aligned with your brand and overall goals, to deliver results that count.View our workTransform your brand with brilliant digital marketingWe craft data-driven strategies designed to maximise visibility, boost engagement, and deliver exceptional ROI. Our tailored SEO programmes, PPC campaigns, and social media strategies ensure your brand stands out where it counts.Full range of digital marketing servicesNo more briefing multiple agencies that don’t understand your strategy. You benefit from collaboration across digital marketing, content marketing, and PR services by partnering with a full-service integrated agency. We deliver cohesive programmes with unified messaging that drive engagement, amplify brand visibility, and produce measurable results.■ Search Engine Optimisation (SEO) – technical and content■ Pay-Per-Click campaigns■ Paid and sponsored social media campaigns■ Digital marketing campaign design and activation■ Data analysis and reportingReady to get started?Maximise visibility, engagement & resultsWe excel in delivering effective SEO programmes, measurable PPC campaigns, and targeted social media strategies. Our content-driven SEO programmes ensure your products and services will rank on the first page of any search results. Our PPC campaigns generate fast results, qualified leads, and deliver a high ROI, while boosting local search visibility. Paid or organic, our social media strategies build genuine connections, creating content that resonates and drives audience engagement.What we've done for others, we can do for you.Unravelling the myth & drama of leadershipLeadership development consultancy providing world-class training to teams across the world. Recruiting talent in a vacuum One of the largest employers in the South West — but no one knew who they were.Presenting Brazilian law to EuropeA full-service law firm, based in Brazil, with three decades of experience behind them.View our workYour Digital Marketing questions answered...Discover how our expert digital marketing can drive your growth and visibility. We answer key questions about SEO, PPC, social media, and how an integrated marketing approach delivers the results you need.How does SEO improve long-term visibility in digital marketing?SEO enhances long-term visibility by optimising your website's structure, content, and keywords to align with search engine algorithms. Ongoing keyword research, on-page optimisation, and link building ensure your site ranks higher in search results, driving sustained organic traffic and attracting high-quality leads.tWhat is the role of PPC in a comprehensive digital marketing strategy?PPC can deliver immediate results and complement long-term SEO strategies. PPC drives qualified traffic directly to your site by targeting specific audiences with precise, cost-effective ads. It not only boosts conversions but also provides valuable insights to refine your broader digital marketing efforts.How can paid social media campaigns boost brand engagement?Paid social media campaigns allow for finely tuned audience targeting, ensuring your content reaches the right people, at the right time. Our campaigns build engagement, enhance brand awareness, and deliver measurable results, by leveraging platform algorithms and rich demographic data, while creating a meaningful connection with your audience.What are the key benefits of an integrated digital marketing programme?An integrated digital marketing programme ensures all your channels – SEO, PPC, social media, PR and content – work in harmony. This approach creates consistent messaging, maximises reach, and leverages data-driven insights to optimise performance. Delivering a cohesive strategy that boosts visibility, drives engagement, and fuels measurable growth.How can SEO and PPC work together to maximise digital marketing performance?SEO and PPC are a powerful duo that balance long-term and short-term objectives. SEO builds organic growth, while PPC provides immediate traffic. When combined, they ensure your brand ranks consistently for critical keywords and deliver valuable insights to continually improve your digital marketing efforts.With creativity at our core, we craft stand-out campaigns.Our integrated approach creates perfectly planned and brilliantly executed campaigns. Reaching your audiences where they are.Delivered in ways that grab - and keep - their attention. That's why our clients stay with us. So whether you're an international organisation or a regional business, we get you. And we've got you.Our servicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG EngagementDigital MarketingUp for a chat?We're always up for a coffee and conversation --- ### Page: https://www.transformcomms.co.uk/services/strategy Title: Strategy Meta Description: Transform is a leading B2B agency, offering strategy and insights that amplify your brand's voice and enhance your B2B digital marketing efforts. Language: en Canonical URL: https://www.transformcomms.co.uk/services/strategy ## Headings Structure: H1: Strategy. Turn your vision into reality H2: The pathway to sustainable growth H2: Why lead with strategy? H2: Our full range of strategy services H3: Ready to get started? H2: Brand strategy services H2: Competitor and customer insights services H2: Digital marketing strategy services H2: What we've done for others, we can do for you. H3: View our work H2: Your questions on strategy answered H2: With creativity at 
our core, we craft stand-out campaigns. H3: Our services H2: Up for a chat? H3: Download portfolio ## Main Content: Strategy. Turn your vision into reality The pathway to sustainable growthWe help you achieve sustainable growth and deliver business objectives by strategically aligning your sales and marketing efforts with your goals and vision.Why lead with strategy?Strategy is the why behind your marketing programme. Strategy is guided by what you’re trying to achieve, offering clarity, consistency and alignment. It ensures every effort is intentional, purposeful and driving towards an overarching goal. Without it, marketing is just noise.Our full range of strategy servicesWe start every programme with a Deep Dive – a session to immerse ourselves in your brand, understand your goals, analyse your competitors and identify your points of difference. We align seamlessly with your vision, purpose and objectives to design a marketing strategy and marketing plan that drives meaningful results. If something doesn’t directly support the strategy, we’ll question its purpose. These sessions allow us to get to the core of your business – understanding your mission, drive, objectives and vision. We use PR Smith's SOSTAC model to assess:■ Situation analysis: Where you are now■ Objectives: Where you want to be■ Strategy: How we help you get there■ Tactics & Action: What we need to do to get there■ Control: How we can track performanceReady to get started?Brand strategy servicesYour brand is more than just a logo – it's the visual language that tells your story, reflects your values and shapes how you’re seen by the world. Our brand strategy services define your positioning and develop a cohesive brand architecture, to ensure your brand appears consistently, everywhere. We help you create a strong visual identity that aligns perception with intention – from naming and defining a new brand, to refining its visual style, and designing brand guidelines that ensure clarity and consistency in all communications. We then develop your verbal identity, shaping your brand proposition, tone of voice and messaging to ensure they work in harmony with your visual identity, and create a unified brand experience. Read more about our Branding & Design Services. Competitor and customer insights servicesWe conduct in-depth competitor insights to identify what you’re doing well and how your competitors are positioning themselves to ensure you’re clearly differentiated. We also conduct qualitative and quantitative customer research projects. Together these inform brand and marketing strategies. We review and compare a variety of marketing practices including website performance, social media analytics, reviews, brand perception and ESG communications to identify where there are gaps in the market. This marketplace analysis offers valuable insights and acts as a foundation when building your marketing strategy and marketing plan. Digital marketing strategy servicesWe create comprehensive and effective digital marketing strategies, either standalone, or as part of broader integrated marketing programmes. Our digital marketing consultants use a combination of techniques to optimise your business’ online presence, enhance your search engine and generative engine rankings, increase brand awareness and boost your online engagement. Read more about our Digital Marketing Services. What we've done for others, we can do for you.Unravelling the myth & drama of leadershipLeadership development consultancy providing world-class training to teams across the world. Recruiting talent in a vacuum One of the largest employers in the South West — but no one knew who they were.Presenting Brazilian law to EuropeA full-service law firm, based in Brazil, with three decades of experience behind them.View our workYour questions on strategy answeredStrategy is critical in today’s highly saturated and fast paced market. Strategy forms part of a holistic approach, connecting the dots between your brand, customer experience, messaging and commercial objectives, offering purpose and direction. The result? A marketing plan with purpose, ready to be exceptionally executed.How can marketing strategy help business?A strong marketing strategy gives your business clarity, focus and direction. It defines your goals, identifies your target audience and maps out how to engage them effectively. By aligning your strategy with business objectives, you can prioritise marketing activity correctly, allocate resources wisely, improve ROI and build sustainable growth.How do you understand the marketing strategy of your competitors?Understanding your competitors' marketing strategies starts with a thorough competitor insights analysis. This involves evaluating their online and social media presence, content, advertising, SEO and messaging to reveal valuable data about their strengths, weaknesses, positioning and marketing tactics. These insights help identify gaps in the market, refine your own positioning to differentiate yourself, and inform your marketing strategy.What is push versus pull strategy --- ### Page: https://www.transformcomms.co.uk/careers Title: Careers Meta Description: Join a leading integrated solutions agency, and contribute to our work in digital marketing, communications, graphic design, web development, and more. Language: en Canonical URL: https://www.transformcomms.co.uk/careers ## Headings Structure: H1: This might be sudden but do you want to work together? H2: What working with us looks like... H2: Great people, doing great things and having a great time. H2: Current vacancies & opportunities H2: Up for a chat? H3: Download portfolio ## Main Content: This might be sudden but do you want to work together?What working with us looks like...There's one thing that we can promise you – you'll never be bored at Transform. You'll be working with fascinating businesses of multiple sizes, in multiple sectors and with multiple countries. If you're the type of person who can juggle five friendship groups, cook four different dishes for three different people and keep two screens in play at all times – then this might be the one place you need to be. Competitive Salary & Rewards ProgramWe recognise our team's hard work and dedication above and beyond a competitive salary. Company awards and away days, employee rewards platform, salary sacrifice benefits including an electric car scheme and more. Health & WellbeingGood health and wellbeing is the foundation of success - yours and ours. We take it very seriously. We have an Employee Assistance Programme which you can access 24/7 and a supportive environment that recognises and respects mental health. We believe coming together as a team is important to foster a supportive culture. That's why we have weekly together days, monthly company days, volunteering events, and regular socials and evenings out.Growth & Career ProgressionAs a growing business we play to your strengths. There's plenty of opportunities to learn, progress and fulfil your potential. You'll have monthly check-ins, quarterly career reviews and annual appraisals. You'll take part in our Lunch & Learn sessions with regular team and individual training. And lot's of award celebrations. Community & PurposeWe foster strong links with the broader communities we serve. We've created the Employers Regional Action Network (ERA Network) with the University of Bath and Action Net Zero. We support students at Bath Spa university and partner with local schools which have led to some lucky students coming to work with us. Combined with team volunteering and fundraising plus Transform ESG partnership projects. Great people, doing great things and having a great time.We’re committed to balancing your professional and personal life with a career that transforms your future. Current vacancies & opportunitiesRoles in graphic design and website development, content writing, PR and media relations, account management and social media — not to mention apprenticeships and internships. We’ve got a lot to offer, so keep an eye out for marketing roles in our growing team. Even if there isn't a position advertised, we are always on the lookout for great people so drop us a line. We'd love to hear from you. Business DevelopmentA fantastics role for a strategic, intelligent, and highly curious Business Development professional who is keen to join our ambitious team delivering fantastic strategic marketing communications services to international, national and regional clients. Download full job descriptionUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certa --- ### Page: https://www.transformcomms.co.uk/contact Title: Contact Meta Description: Contact Transform for inquiries about our services, including digital communications, branding, website development, marketing, and ESG consultation. Language: en Canonical URL: https://www.transformcomms.co.uk/contact ## Headings Structure: H2: Up for a chat? H3: Download portfolio ## Main Content: Up for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close --- ### Page: https://www.transformcomms.co.uk/pong Title: Pong Language: en Canonical URL: https://www.transformcomms.co.uk/pong ## Headings Structure: H1: Use the H1: & H1: keys to play H1: GAME OVER H3: Download portfolio ## Main Content: Use the & keys to play GAME OVER We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ --- ### Page: https://www.transformcomms.co.uk/privacy-policy Title: Privacy Policy Language: en Canonical URL: https://www.transformcomms.co.uk/privacy-policy ## Headings Structure: H1: We take your privacy seriously H3: Download portfolio ## Main Content: We take your privacy seriouslyOur contact details: Email: info@transformcomms.co.uk Transform Comms is committed to respecting and protecting the privacy of anyone using our site and the confidentiality of any information that you provide to us. The purpose of this statement is to set out how we use any personal information that we may obtain from you.Transform Comms is the trading name for Transform Communications Ltd, Transform Digital Marketing Ltd and Transform ESG Ltd, which are subsidiary companies of Transform CDE Ltd. This policy applies across Transform organisations (we, us).We reserve the right to update this privacy policy from time to time at our discretion. If we do so, the updated version will be effective as soon as it is accessible. You are responsible for regularly reviewing this Privacy Policy so you are aware of any changes to it.This Privacy Policy tells you what to expect us to do with your personal information. What data we collect and how we use itYou can visit our website without telling us who you are and without revealing any information about yourself.If you contact us using the email forms, we will store this data and hold it on our computers and systems or likewise we may use information that you provide:• To register you with our website and to administer your request. Our website is hosted by Webflow.• To respond to your email regarding the provision of services or download of relevant information.• For assessment and analysis, e.g. marketing, customer and product analysis, to enable us to review, develop and improve our services.• For recruitment purposes, e.g. when you respond to a job advert on our website. • To send you information from Transform Comms.We collect or use the following information to provide goods and services: • Names and contact details• Website user information (including user journeys and cookie tracking)We collect or use the following information for service updates or marketing purposes: • Names and contact details• IP addresses• Website and app user journey informationWe collect or use the following information for recruitment purposes: • Contact details (e.g. name, address, telephone number or personal email address)• Employment history (e.g. job application, employment references or secondary employment)• Education history (e.g. qualifications)Communication & marketingIf you are an existing, prospective or lapsed client, have joined our networks or mailing list, or submitted an enquiry we may occasionally update you on our latest services and news via email, post or telephone.Should you complete our contact form or email us we will collect one or more of the following: • Names• Email address• Location address• Telephone numbers (landline and/or mobile)• Job title• Organisation• Social Media Profiles or other publicly available information.If you have signed to accept one of our proposals, quotes or a contract we will also capture your authorising signature and billing details such as bank account name, address, account number and sort code.Lawful basesOur lawful bases for collecting or using personal information to provide services and goods and for service updates or marketing purposes are:• Consent• Contract• Legitimate interest:o We require basic personal information (Name, organisation, contact details) to be able to carry out the provision of marketing services and to promote our services to those who have indicated an interest.Our lawful bases for collecting or using personal information for recruitment purposes are:• ConsentHow long we keep your informationWe endeavour not to keep personal contact details for longer than is necessary for the provision of services or for keeping you up to date with marketing and promotional information from Transform. Website measurement: The information retained for website measurement by our cookies will only be retained for as long as necessary. The longest cookie being two years. This measures if you are classed as a returning client and holds only aggregated or statistical information for analysis. Provision of services: If you enter a contract for the provision of goods or services, you will become a client of Transform. This means that we will retain your personal contact data, and organisational financial data to fulfil the obligations of our contract. Marketing purposes: If you have filled in a contact form on our website, the information provided will be held on our email service provider. You can unsubscribe for any information that we send. Recruitment information: For job applications that have not been accepted, we retain information for a period of 6 months from the date of offer or rejection, except if any claim is made within that time, in which case the claimant’s data will be held until completion of the claim. That said, at any time you can request to know what personal information we may or may not have recorded for you, or in certain circumstances, you can, quite rightly, request that we --- ### Page: https://www.transformcomms.co.uk/cookie-policy Title: Cookie Policy Language: en Canonical URL: https://www.transformcomms.co.uk/cookie-policy ## Headings Structure: H1: Cookie Policy H3: Download portfolio ## Main Content: Cookie PolicyOur use of cookies on our website to tell us aggregated and statistical information about pages visited, how long was spent on a page, how many visitors, the referral sites used to find information etc, has also been assessed as a legitimate interest under these data protection regulations. We use this to assess and improve our website to ensure it provides you with the information you’d like to see. If you are a client, we need information to help us deliver services we are contractually obliged to do and to keep you informed as we do so.The Transform Comms website does use cookies.To understand how people use our site and what devices and technology they’re using, we use Google Analytics. Most websites use some sort of analytics program like this. The data it collects helps us see things like how many people visit our site, which country they are from, how many pages they visited, how fast our site loaded, and so on. All data collected is completely anonymous, it does not identify you as an individual in any way.Sharing tools in the form of social media share buttons feature on this site. These third-party websites may set a cookie if you are logged in to their service. Please refer to each channel’s own cookie policies.Our site contains ‘embedded’ video streaming service (including YouTube and Vimeo). A cookie may be set by the service provider upon playing these videos.Cookies are small text files that are placed on your computer’s hard drive by websites that you visit. They save and retrieve pieces of information about your visit to the website – for example, how you entered the site, how you navigated through the site and what information and documentation was of interest to you. This means that when you go back to a website, it can give you tailored options based on the information it has stored about you on your last visit.Our cookies are used to simply collect information about how visitors use our website and these types of cookies collect the information in an anonymous form.The rules about cookies on websites have changed. If you are uncomfortable with the use of cookies, you can disable cookies on your computer by changing the settings in the preferences or options menu in your browser. You can set your browser to reject or block cookies or to tell you when a website tries to put a cookie on your computer. You can also delete any cookies that are already stored on your computer’s hard drive.If you do not wish to accept cookies, please do not accept cookies from the top banner, leave this site immediately and then delete and block all cookies from this site.‍We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more --- ### Page: https://www.transformcomms.co.uk/transforms-anti-slavery-human-trafficking-policy Title: Anti-Slavery & Human Trafficking Policy Language: en Canonical URL: https://www.transformcomms.co.uk/transforms-anti-slavery-human-trafficking-policy ## Headings Structure: H1: Transform’s Anti-Slavery & Human Trafficking Policy H3: Download portfolio ## Main Content: Transform’s Anti-Slavery & Human Trafficking Policy1. POLICY STATEMENT1.1 Modern slavery is a crime and a violation of fundamental human rights. It takes various forms, such as slavery, servitude, forced and compulsory labour and human trafficking, all of which have in common the deprivation of a person’s liberty by another in order to exploit them for personal or commercial gain. We are committed to acting ethically and with integrity in all our business dealings and relationships and to implementing and enforcing effective systems and controls to ensure modern slavery is not taking place anywhere in our own business dealings and relationships and to implementing and enforcing effective systems and controls to ensure modern slavery is not taking place anywhere in our own organisation or in any of our supply chains. 1.2 We are also committed to ensuring there is transparency in our own organisation and in our approach to tackling modern slavery throughout our supply chains, consistent with our disclosure obligations under the Modern Slavery Act 2015. We expect the same high standards from all of our contractors, suppliers and other business partners, and as part of our contracting processes, we include specific prohibitions against the use of forced, compulsory or trafficked labour or anyone held in slavery or servitude, whether adults or children and we expect that our suppliers will hold their own suppliers to the same high standards.1.3 The purpose of this policy is to:a) set out our responsibilities, and of those working for and on our behalf, in observing and upholding our position on modern slavery and human trafficking; andb) provide information to those working for and on our behalf on how to identify and report concerns regarding modern slavery and human trafficking. 2. WHO IS COVERED BY THE POLICY?2.1 This policy applies to all employees, directors and other officers, workers and agency workers, volunteers and interns.2.2 We also require in any contracts with self-employed consultants or contractors, third party representatives and business partners, sponsors and any other person associated with us, that they comply with this policy. We will ensure they are given access to a copy.3.HWHO IS RESPONSIBLE FOR THIS POLICY?3.1 The Directors have overall responsibility for ensuring this policy complies with our legal and ethical obligations, and that all those under our control comply with it.4. EMPLOYEE RESPONSIBILITIES AND HOW TO RAISE A CONCERN4.1 All employees must ensure that they read, understand and comply with this policy. 4.2 The prevention, detection and reporting of modern slavery in any part of our organisation or supply chains is the responsibility of all those working for us or under our control. All employees are required to avoid any activity that might lead to, or suggest, a breach of this policy. 4.3 An employee must notify their manager or Director as soon as possible if they believe or suspect that a breach of this policy has occurred or may occur in the future. 4.4 Employees are encouraged to raise concerns about any issue or suspicion of modern slavery in any parts of our organisation or supply chains of any supplier tier at the earliest possible stage. 4.5 If an employee believes or suspects a breach of this policy has occurred or that it may occur, you must notify their manager or Director or report it in accordance with our Whistleblowing Policy as soon as possible. 4.6 If an employee is unsure about whether a particular act, the treatment of workers more generally, or their working conditions within any tier of our supply chains constitutes any of the various forms of modern slavery, they are encouraged to raise it with their manager or Director. 4.7 We aim to encourage openness and will support anyone who raises genuine concerns in good faith under this policy even if they turn out to be mistaken. We are committed to ensuring no one suffers any detrimental treatment as a result of reporting in good faith their suspicion that modern slavery of whatever form is or may be taking place in any part of our own organisation or in any of our supply chains. Detrimental treatment includes dismissal, disciplinary action, threats or other unfavorable treatment connected with raising a concern. If you believe that an employee believes they have suffered any such treatment, they should inform your manager immediately. If the matter is not remedied and you are an employee, you should raise it formally using our Grievance procedure. 5.BTRAINING AND COMMUNICATION 5.1 Training on this policy, and on the risk our organisation faces from modern slavery in its supply chains, forms part of the induction process for all individuals who work for us, and regular training will be provided as necessary.w5.2 Our commitment to addressing the issues of modern slavery in our business and supply chains must be communicated to all suppliers, contractors and business partners at the outset of our business relat --- ### Page: https://www.transformcomms.co.uk/studio-hire Title: Studio Hire Meta Description: Hire a versatile creative studio in Frome, Bristol, or Bath – ideal for podcasts, events, film shoots, and content creation - Join forces with a leading integrated solutions agency and bring your vision to life. Language: en Canonical URL: https://www.transformcomms.co.uk/studio-hire ## Headings Structure: H1: Hire our creative studio space for your next event, shoot or podcast. H2: A spacious studio in Somerset H2: Amenities and inclusions H2: Booking options H3: Download Floorplan H2: Want to book the studio? H3: Download portfolio ## Main Content: Hire our creative studio space for your next event, shoot or podcast.A spacious studio in SomersetThe Transform studio offers complete creative freedom. Located in the picturesque village of Mells, just outside Bath, Bristol and Frome, the unique set up allows for podcast recordings, videography and photoshoots, and team activities such as meetings, strategy sessions, training, and more.Click on the pictures below to see how the space can be Transformed! (get it?)Amenities and inclusionsThe Transform studio is a stunning, standalone premises. Every booking includes exclusive private access to the entire building with a spacious communal area, two break-out rooms, kitchen and bathroom facilities, heating, high speed Wi-Fi, and onsite parking for up to five cars. The creative studio space to rent, can be hired furnished or unfurnished, with furnishings including desks, x16 chairs, a sofa and a television for presenting. Booking optionsThe Transform Studio is available for private hire during business hours, and bookings can be full days, half days, or at an hourly rate.Half-day (4 hours) - £160 Full day (9-5.30pm) - £280All costs are exclusive of VAT. This is for the space only. For all other options, including Podcast and Video set up, please contact us.Mon - Fri 9:00am - 17:30pmWoodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomPlease get in contact on the form below or give us a call to discuss your plans!Download FloorplanSpace only:Furnished or unfurnished.Team activity set up:Furnishings, plus whiteboard and flip charts.Content creation set up:Podcast recording Includes x1 onsite sound engineer, up to x4 microphones with stands, and audio interface. Videography/photography Includes x1 videographer/photographer, x2 cameras, lighting and sound equipment, and basic staging. Additional services:For full day bookings, catering is available. For half day bookings, tea, coffee and biscuits are available. Add ons:Post-production services are available for an additional cost.Ts and CsPayment: Full payment is required to confirm the booking. ‍Cancellation:Cancellations made more than 5 business days prior to the booking date are eligible for a full refund. Cancellations made between 5 business days of the booking date and 24-hours of the booking start time are eligible for a 50% refund. Cancellations made within 24 hours of the booking start time are non-refundable. ‍Rescheduling: Bookings may be rescheduled up to 24-hours before the booking start time for no additional charge. Rescheduled bookings will be subject to availability. ‍Usage:Additional time beyond the agreed booking period will be charged at the hourly rate. Additional time must not exceed 5:30pm. For equipment-inclusive bookings, only persons authorised by Transform Comms may operate the studio equipment. Condition:The studio must be returned in the same condition it was provided. Any damages or missing items will be charged to the client. Clients are responsible for their own property and equipment, Transform Comms is not liable for any lost, stolen or damaged items. Any damage to equipment as a result of operation by an unauthorised person will be charged to the client at repair, or replacement cost. Termination of booking:Transform Comms reserves the right to terminate any booking without refund if the client violates these terms or causes damage to the property. Want to book the studio?Fill in the form or drop us a line at info@transformcomms.co.uk, or call us on 01225 863846.Let’s transform. Together. NameCompanyEmail AddressPhone NumberDate requiredFull day / Half day / HourlySelect one...Full DayHalf DayHourlyTell us about the bookingThank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preferen --- ### Page: https://www.transformcomms.co.uk/reports/accountancy Title: Transform Comms - Accountancy Report Meta Description: Discover Transform’s library of PR campaign reports. Strengthen your reporting and communications strategy with insights from our expert team. Language: en Canonical URL: https://www.transformcomms.co.uk/reports/accountancy ## Headings Structure: H1: Download The Transform ReportAccountancy Practices H2: What is The Transform Report? H2: Download The Transform Report H2: Want a tailored report that shows exactly where you stand against your chosen competitors? Get in touch – we’d love to help. H3: Download portfolio ## Main Content: Download The Transform ReportAccountancy PracticesWhat is The Transform Report?The Transform Report is an industry-specific deep dive into the marketing practices of businesses operating in different sectors.The Transform Report: Accountancy Practices Competitor Intelligence 2025 offers valuable industry benchmarks to help you understand how your firm stacks up at a sector level and against key competitors. It delivers a clear, data-driven view of the marketing strategies shaping the accounting sector and identifies where there are opportunities and gaps in the market. All data is anonymised, but if you’re curious about who’s who, drop us a line. Download The Transform ReportWant a copy of The Transform Report: Accountancy Practices Competitor Intelligence 2025? Complete the form to download a copy.Let’s transform. Together. First NameLast NameEmail AddressPhone NumberBusiness NameBy completing this form I consent to be contacted by Transform Comms. I understand my information to be kept on file in accordance with our Privacy Policy and I consent to receive marketing materials from which I can unsubscribe at any time.Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.Want a tailored report that shows exactly where you stand against your chosen competitors? Get in touch – we’d love to help.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close --- ### Page: https://www.transformcomms.co.uk/reports/engineering Title: Engineering Meta Description: Discover Transform’s library of PR campaign reports. Strengthen your reporting and communications strategy with insights from our expert team. Language: en Canonical URL: https://www.transformcomms.co.uk/reports/engineering ## Headings Structure: H1: Download The Transform ReportEngineering Firms H2: What is The Transform Report? H2: Download The Transform Report H2: Want a tailored report that shows exactly where you stand against your chosen competitors? Get in touch – we’d love to help. H3: Download portfolio ## Main Content: Download The Transform ReportEngineering FirmsWhat is The Transform Report?The Transform Report offers a research-backed deep dive into the practices that build the reputations of engineering firms across the UK and beyond.The Transform Report: Engineering Firms Reputation Index 2025 offers valuable benchmarks to help you understand how your firm measures up. We analysed the marketing practices of 16 engineering firms with a strong presence in the UK, operating across a variety of engineering disciplines. The report reveals the tactics of industry-leaders and delivers a clear, data-driven view of the strategies shaping the industry. If you’re looking to optimise your marketing strategy and get ahead in a competitive market, you don’t want to miss the insights in this report. Download a copy to find out what other firms are doing well and where there are gaps in the market. All data is anonymised, but if you’re curious about who’s who, drop us a line. Download The Transform ReportWant a copy of The Transform Report: Engineering Firms Reputation Index 2025? Complete the form to download a copy.Let’s transform. Together. First NameLast NameEmail AddressPhone NumberBusiness NameBy completing this form I consent to be contacted by Transform Comms. I understand my information to be kept on file in accordance with our Privacy Policy and I consent to receive marketing materials from which I can unsubscribe at any time.Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.Want a tailored report that shows exactly where you stand against your chosen competitors? Get in touch – we’d love to help.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close --- ### Page: https://www.transformcomms.co.uk/ai-policy Title: AI Policy Language: en Canonical URL: https://www.transformcomms.co.uk/ai-policy ## Headings Structure: H1: Transform’s AI Policy H3: Download portfolio ## Main Content: Transform’s AI Policy1. POLICY STATEMENTThis policy concerns the use of Artificial Intelligence (AI) including generative AI, such as Chat GPT, by staffin our organisation. AI tools are becoming widely available. They can answer questions quickly in a varietyof styles and formats and are increasingly being used for research, drafting, interaction with customers andrecruitment and selection. This policy aims to make clear the principles our organisation will adopt whenusing, or making decisions about using, AI. All staff must adhere to these principles and seek to apply themin practice.‍2. IS THIS POLICY PART OF MY CONTRACT OF EMPLOYMENT?No, and we can change this policy at any time, but if any changes are made, we’ll always make youaware of them. We may also vary things like time limits in this policy, if we feel we need to.‍3. WHO’S COVERED BY THIS POLICY?This policy applies to all employees, directors and other officers, workers and agency workers. We alsorequire in any contracts with self-employed consultants or contractors that they comply with this policy, andwe’ll make sure they’re given access to a copy. All these people are referred to as ‘Staff’ in this policy.‍4. WHO IS RESPONSIBLE FOR THIS POLICY?While we ask all managers to take responsibility for making sure this policy is complied with, its successfuloperation also depends on you. Please take the time to read and understand it, and to go back to yourmanager with any questions you may have. References to Directors in this policy mean the most seniorpeople within our organisation.‍5. WHAT DO THE TERMS MEAN?5.1 Generative AI“Generative Artificial Intelligence” is a type of AI which can be used to create new material or output, suchas text, code, images, music.5.2 Large Language Models (LLMs)LLMs are a type of generative AI that can produce human-like text in response to a prompt. They use deeplearning techniques and large volumes of data.5.3 GPTThis means “generative pre-trained transformer” and is a type of LLM that uses deep learning to producetexts in natural language based on information requested.5.4 PromptsPrompts are the inputs or queries that a user provides to the generative AI application to generate anoutput.‍6. WHAT SHOULD I KNOW ABOUT THE USE OF AI?6.1 AccuracyThe accuracy of any output generated by AI will depend on the data which the AI was “trained” on. As aresult, it can be inaccurate and can magnify any inaccuracies. This is known as “hallucinating” – the abilityof generative AI to create plausible, but entirely incorrect, outputs.6.2 BiasAI will perpetuate any built-in biases contained in the data it was trained on and of those who set thesystem up. Furthermore, AI will have a tendency to reinforce these inbuilt biases, depending on how thealgorithm works.6.3 Breach of Intellectual Property (IP) RightsAI is likely to reproduce material that’s subject to intellectual property rights, including patents andcopyrights, and these may not be obvious.6.4 Confidentiality & Data Protection IssuesWhere users enter data, generative AI may add this data to its database and make further use of it. If thedata entered is personal data, then passing on the data in this way is likely to be a breach of GDPR unlessthere has been full transparency when the data was collected.6.5 Data SharingAll internal data, as well as data shared with Transform from our clients, must not be uploaded to AI.Outputs generated by generative AI may themselves contain personal data that has not been processed inaccordance with GDPR.‍7. OUR PRINCIPLES ON USING AIBecause the possibilities of generative and other forms of AI are developing so quickly and are likely tohave impacts that we cannot predict, we’ll use a principles-based approach to their use within ourorganisation. All staff are responsible for applying these principles at all times when using AI. Because we’re all learningtogether, and because we know you’ll encounter unfamiliar situations, it’s important that you discuss anyquestions or issued with your manager as soon as possible.Our principles on using AI are:a) We are transparent about our use of AI;b) We are responsible for all outputs generated by AI;c) We are responsible for the accuracy of all outputs generated by AI;d) We understand that AI can be biased and can magnify inbuilt biases and we will constantly work to identifyand eliminate these biases;e) We will not operate AI in a way that breaches other people’s Intellectual Property (IP) rights;f) We will operate AI strictly in accordance with data protection law and in particular individuals’ rights underdata protection law;g) Where our customers, job applicants, staff and others are affected by decisions made by AI, they will havethe right of a review by a human.h) Internal data and data shared with Transform from clients will not be uploaded to AI.‍8. HOW CAN I USE AI IN THE WORKPLACE?We’ll let you know which AI apps you’re allowed to use for work, and any we don’t allow you to use.You must alwa --- ### Page: https://www.transformcomms.co.uk/post/15-years-transforming-businesses-and-the-lessons-weve-learnt-along-the-way Title: 15 years Transforming businesses, and the lessons we’ve learnt along the way - Blog Meta Description: We're celebrating a milestone - 15 years since the incorporation of Transform Comms. To celebrate, we're sharing 15 of the hard-won lessons that have shaped us, and kept us moving forward. Language: en Canonical URL: https://www.transformcomms.co.uk/post/15-years-transforming-businesses-and-the-lessons-weve-learnt-along-the-way ## Headings Structure: H1: 15 years Transforming businesses, and the lessons we’ve learnt along the way H2: How it all began H2: Up for a chat? H3: Download portfolio ## Main Content: BlogMarch 2025Written by Brianna Phillips 15 years Transforming businesses, and the lessons we’ve learnt along the way Today marks 15 years since the incorporation of Transform Comms! To celebrate this milestone, we’re taking a moment to reflect on the wild ride that’s brought us here. Like any great adventure, we’ve faced challenges, experienced triumphs and encountered surprises. And we’ve learnt some valuable lessons along the way – today, we’re sharing 15 of them. But first…How it all began Transform Comms was incorporated in 2010. After a successful career in London’s communications industry, our Founder, Ronnie Hannon, driven by her vision of what an agency could be, decided to take the plunge and start her own public relations firm. By 2015, Transform Comms had evolved beyond PR and media relations to offer integrated marketing campaigns. The pivotal turning point in our story came in October 2019, when Dan O’Connor joined the business. Sharing Ronnie’s values and vision, Dan became instrumental in shaping the company’s future. Within his first six weeks, Dan’s vision sparked the launch of our digital marketing services. In June 2020, at the height of the pandemic and while the world was in lockdown, Ronnie and Dan launched Transform Digital Marketing. Within a year the business was on a growth trajectory, leading to the expansion of our team to include dedicated creative, web design and digital marketing specialists. The final puzzle piece fell into place in 2021, when Ronnie and Dan partnered with sustainability pioneer, Robert Barnard-Weston, to launch Transform ESG. Transform ESG was founded to meet the growing need for a service that helped businesses effectively communicate their environmental, social and governance efforts. Today, all three businesses are united under the Transform Comms banner, reflecting our holistic approach to marketing and communications. From our humble beginnings as a one-(wo)man-show, we have flourished, growing into a multi-award-winning, full-service marketing consultancy powered by a team of 10 talented, passionate and creative professionals. ‍‍So, what have we learnt over the last 15 years? A lot! Here are the hard-won lessons that have shaped us and kept us moving forward – ‍‍1. Just do it.Most of the time, done is better than perfect. Everyone can have great ideas. Success is in the execution. Once something is done, you can hone and refine it, but getting started is often the hardest part. ‍‍2. Set boundaries for what you’re prepared to risk. And then push them. Risk is inherent in entrepreneurship. When Ronnie first decided to start her own business, it was a leap of faith. But trusting her instincts and believing in her ability to create something special was the key to getting Transform Comms off the ground. That same belief is what drove Ronnie and Dan to launch Transform Digital Marketing in the middle of a pandemic. A bold move, but with a thoughtful approach and a clear strategy, it paid off and the agency continued to grow even in the most challenging of times. Calculated risks often lead to the biggest rewards – if you have a clear plan to support your ambition and you’re willing to put in the hard work, taking a bet on yourself almost always pays off. ‍‍3. Take a strategy first approach. Always. Be clear about what your business needs and don’t get swayed by what’s bright and shiny. If it’s not directly supporting your strategy – don’t do it. ‍‍4. Adaptability is key. We’ve faced many unexpected challenges but none more significant than COVID. The pandemic forced us to adapt quickly and pivot our business model. Launching Transform Digital Marketing was a direct response to the new demand for digital services. Being adaptable isn’t just about survival, it’s about recognising and seizing opportunities. Over 15 years, we’ve learnt that change is the only constant. The ability to pivot in the midst of it can help a business not just survive but thrive. ‍‍5. Don’t be afraid to evolve. In business, constant evolution is critical. Whether it’s your brand, your offerings, or your approach, business landscapes change, and the only way to keep up is to evolve. The ability to innovate is what has kept Transform Comms ahead of the curve – we’ve reflected changes in the market and embraced new ways of delivering value to clients. ‍‍6. Strong client relationships are crucial to success. Transform’s success has been built on a foundation of strong, lasting client relationships. And this has been one of the most rewarding parts of our journey. One of Ronnie’s longest-standing clients, InHouse Inspired Room Design, has been a partner for three decades. If you cultivate a reputation for integrity and consistency, people know you’ll deliver. When they know you’ll deliver, they’re willing to back you, recommend you and help your business grow. At Transform Comms our mantra is: our clients’ success is our success. ‍‍7. Building a high-performance team is about more than j --- ### Page: https://www.transformcomms.co.uk/post/20-christmas-gifts-for-graphic-designers Title: 20 Christmas gifts for graphic designers - Blog Meta Description: Looking for Christmas gifts for a graphic designer? Here are 20 ideas from independent businesses they might love. Language: en Canonical URL: https://www.transformcomms.co.uk/post/20-christmas-gifts-for-graphic-designers ## Headings Structure: H1: 20 Christmas gifts for graphic designers H2: What are the best Christmas gifts for a graphic designer? H3: 1 — Pen tool pin badge by The Pin Prick H3: 2 — Everybody salt & pepper grinders by Dusen Dusen H3: 3 — Monday morning socks gift set by Happy Socks H3: 4 — Bridgewater backpack by Kula H3: 5 — Original reusable cup by Frank Green H3: 6 — Hella Awkward card game by Hella Awkward H3: 7 — Celestial Heavens jigsaw puzzle by Designworks Ink H3: 8 — Yum Ramen poster by Fox & Velvet H3: 9 — Ampersand A3 risograph print by Matt McMillan H3: 10 — 2024 A3 wall calendar by RISOTTO H3: 11 — Dot grid journal by Yop & Tom H3: 12 — Joy 2024 Diary by Papier H3: 13 — Pigma Micron fineliners by Sakura H3: 14 — Know Your Onions: Graphic Design by Drew de Soto H3: 15 — Big Type by Counter-Print H3: 16 — Fake Love Letters, Forged Telegrams, and Prison Escape Maps: Designing Graphic Props for Filmmaking — by Annie Atkins H3: 17 — Stack magazine subscription H3: 18 — Typographic word clock by Auraglow H3: 19 — Smart book light by Gingko H3: 20 — Reto3D 35mm film camera by Reto H2: Up for a chat? H3: Download portfolio ## Main Content: BlogDecember 2023Written by Nick Crosby20 Christmas gifts for graphic designersChristmas is a time to focus on the things that matter: family and friends.Of course, ‘focus’ doesn’t need to mean ‘buy them tonnes of stuff’ — there are plenty of ways to show you appreciate someone at this time of year without having to splash the cash. That said, if you did plan on giving gifts to your loved ones this year, and they happen to be a graphic designer, we’ve listed our top gifts from independent businesses below — rather that than feed the Amazon machine.What are the best Christmas gifts for a graphic designer?1 — Pen tool pin badge by The Pin Prick Handmade in London, The Pin Prick is run by designer Jarrell Goh. Inspired by architecture, design, and the LGBTQ+ community, he creates unique minimalist soft and hard enamel pins and accessories that bring joy to any creative soul. Pins include familiar design tool icons, such as the pen tool and the eyedropper, making for a quirky stocking filler for designers and digital artists.2 — Everybody salt & pepper grinders by Dusen DusenThese salt and pepper mills are here to bring flavour to your plate, and colour to your kitchen. Designed by Ellen Van Dusen, founder of womenswear and homeware brand Dusen Dusen, and known for her celebration of naïve design, her work brings bold colours and joy to anyone’s space. Prefer a more monochromatic look? Why not opt for the limited edition B&W Everybody grinder set instead.3 — Monday morning socks gift set by Happy SocksSocks aren’t just for Christmas. Spreading happiness and colour to every corner of the world, Happy Socks aim to inspire authentic self-expression creativity, fun, and socks. This milk carton of socks is a failsafe way to make Monday feel less ‘Monday’. And with reinforced heels and toes for that extra long-lasting comfort.4 — Bridgewater backpack by KulaKula is a UK based business committed to using sustainably sourced materials. All their bags and backpacks are vegan-friendly using reinforced paper material recognised by the Forestry Stewardship Council (FSC). Washable, showerproof, and as durable as any canvas bag, this everyday backpack has plenty of secure internal pockets for all your gadgets, and a pocket for either a 13” or 16” laptop makes it great for commuting.5 — Original reusable cup by Frank GreenFrank’s not a person — it’s a philosophy. Frank Green’s mission is to create lifestyle solutions that are great for the planet and built to last. Their original product with classic curves, perfect proportions, and custom colours, this cup is bound to be the envy of all reusable cups. Easy to operate with one hand, this cup offers stain- and odour-resistant materials and an outer non-slip grip that won’t burn your hand off.6 — Hella Awkward card game by Hella AwkwardThe card game for deeper connections — an important trait for anyone interested in character building and development. With 140 questions across 4 categories, this card game forces you to go beyond small talk. Perfect for really getting to know all your dinner guests this Christmas with guaranteed good vibes. Plus, their use of colour and typography is a thing of beauty.7 — Celestial Heavens jigsaw puzzle by Designworks InkThis 1000-piece jigsaw is the perfect yesteryear activity. Not only do you get to while away a rainy day completing this beautiful puzzle, there’s also a frameable 12x12” art print included to make your wall pretty to stare at once you’ve decided to throw all your digital items in a cupboard.8 — Yum Ramen poster by Fox & VelvetThe design duo Mark Scott-Davies and Kiwi Suumin combine their love of travel, music, and food to create quirky, mid-century inspired art. All prints are professionally printed with vibrant, fade-resistant pigments on gorgeous, museum-quality archival matt paper. A real showpiece for any designer’s home.9 — Ampersand A3 risograph print by Matt McMillanDesigned by type-lover Matt McMillan, this limited edition risograph print is a celebration of the ampersand. A great backdrop to any Zoom meeting, the unique finish achieved with risograph printing gives a wonderful vibrancy to the colours. Each ampersand is even numbered and referenced for fellow type-obsessed designers. 10 — 2024 A3 wall calendar by RISOTTOWith lunar movements and plenty of space to jot down those all-important dates, this colourful calendar brings your week’s plans to life. You can even learn some Italian along the way with the inclusion of key Italian vocabulary throughout. RISOTTO is a small team creating products at their in-house workshop in Scotland. They are a great example of the power of small-scale artisan craft.11 — Dot grid journal by Yop & TomYop & Tom started with two friends who couldn’t find the perfect planner for their goals. Creating their own meant they have not only achieved their original goals but also created a business of their own. Using high-grade vegan materials from sustainable sources, Yop & Tom promote digit --- ### Page: https://www.transformcomms.co.uk/post/2019-highlights Title: Our Highlights of 2019 - Blog Meta Description: Transform Communications had a busy and successful year in 2019, marked by various significant events and achievements. Here are some of the key highlights: Language: en Canonical URL: https://www.transformcomms.co.uk/post/2019-highlights ## Headings Structure: H1: Our Highlights of 2019 H2: A hat-trick in Hexham, and it was all InHouse H2: PSI in the Times H2: CIPD Annual Conference H2: MH4.0 at the Hawk Conservancy H2: TJ Awards H2: Kate’s Transform Talk H2: Up for a chat? H3: Download portfolio ## Main Content: BlogJuly 2019Written by Veronica HannonOur Highlights of 20192019 has been a busy year at Transform Communications. We have been joined by some new associates & have recently welcomed Dan to the team to head up our business development. It was hard to pick our favourite events of 2019 but here is a small selection of the highlights… A hat-trick in Hexham, and it was all InHouse With a market unsettled by Brexit insecurity, a £2 million investment in an impressive new HQ, retail showroom and training centre for our client, InHouse, was big news for the kitchen & bathroom Industry. So back in January, Sophie headed up to Hexham with Tim Wallace, then Editor of KBB Review, to take a look. A successful trip that resulted in a front cover and a double page spread in one of the industry’s most influential titles. Success comes in many different forms. There is nothing we love more than building relationships between clients and journalists - shared passions, shared experiences, creating great memories and it’s this that provides real satisfaction. When Tim Wallace mentioned his love of football, Wayne Dance, Managing Director at InHouse was ahead of the game, organising a night at Newcastle United to witness an historic win, followed by dinner with some of Newcastle United's most famous players. It was a great way to kick off the year, a client with unwavering belief in the future, an Editor with a great story to tell, and the Transform team creating an experience that everyone loved! With two successful out-comes in the net, the hat-trick was secured for Hexham, when we entered InHouse into the Designer Awards 2019, picking up the coveted Showspace of the year award. PSI in the Times JCA Global got in touch in 2017 because they wanted to spread the word about the power of Emotional Intelligence (EI), and to establish their position as experts in the application of EI to drive business performance. In 2018, JCA Global was acquired by PSI Talent Management. The two brands needed to integrate, and further acquisitions mean that the picture is constantly changing. Along with thought leadership content, including White Papers, guides, blogs, emails and social media campaigns, we have worked closely with JCA & PSI to develop article synopses and commentary to pitch to the media. In February, PSI’s Chief Psychologist, Jo Maddocks, was quoted in The Times Raconteur supplement, with Emotional Intelligence listed as the No.1 way to be a better leader in 2019. CIPD Annual Conference CIPD is a global professional body for HR & people development, championing better working lives by setting professional standards & striving for positive change. We were lucky enough to attend the 2019 CIPD conference where we met representatives from some inspiring HR tech and learning & development organisations. There were some fantastic talks, seminars & speaker sessions, including a fascinating talk on employee engagement. We had a wonderful time & it was great to catch up with some of our clients. MH4.0 at the Hawk Conservancy Mark Hemming came to us after a successful career with a large corporate engineering company. He had masses of experience creating and delivering training courses but didn’t feel equipped to develop the marketing needed to launch his own consultancy. This year we have worked with Mark to develop a positioning for him in the market. We created his website, designed a LinkedIn campaign strategy, and developed events in order to successfully launch MH4.0 Training & Consultancy. Everyone had a wonderful and inspirational time at MH4.0’s first event in October, held at The Hawk Conservancy Trust in Andover. Not your average training workshop, the event involved handling birds of prey. Our highlight had to be meeting the lovely Tawny Owl and the (huge) American Bald Eagle. TJ Awards We were invited by Debbie Carter, the Editor of Training Journal magazine, to attend their annual awards night & gala dinner. With categories ranging from Best Apprenticeship Programme to L&D Team of the Year, the event is a prestigious celebration of the ingenuity, creativity, passion and hard work of learning and development professionals from around the world. It was a privilege to meet the TJ team & establish relationships with some great people. However, we have to say our personal highlight was finding £7 all night parking in central London… Kate’s Transform Talk Kate Lanz is a neuropsychologist and business coach we have been working with in various guises for almost 10 years! For the last two years we have coordinated marketing & communications for Kate’s consultancy businesses, Mindbridge. With the launch of her first book, 2019 has been an exciting year for Kate, and it was great to have her over to Bradford on Avon to speak at our fourth Transform Talk. Kate shared her ground breaking research and work with corporate clients, shining the light on brain sex diversity and how to create brain friendly conditions at work. Veronica Hann --- ### Page: https://www.transformcomms.co.uk/post/a-day-in-the-life-hector-chief-barketing-officer Title: A day in the life – Hector - Blog Meta Description: Hector is Transform’s Chief Barketing Officer as well as Head of Wellbeing. Discover what a typical day in Hector’s working week looks like in this diary. Language: en Canonical URL: https://www.transformcomms.co.uk/post/a-day-in-the-life-hector-chief-barketing-officer ## Headings Structure: H1: A day in the life – Hector H3: 8.45am – Arrive at the office with tail wagging and ready for anything H3: ‍9.30am – Have a nap H2: 10am – Another lap of the office H2: 10.15am – Dan drops in and gives me a snacky H2: 10.30am – Contribute to internal meeting H2: 11am – Morning walk H2: Midday until around 2pm – The team eats lunch H2: 12.15pm – Dan drops in and gives me another snacky H2: 1pm – Get picked up by Ellen H2: 2pm – Dan drops in and gives me another snacky H2: 3.30pm – Afternoon nap H2: 4pm – Start the pre-dinner stare H2: 5.30pm – Drive home H2: Up for a chat? H3: Download portfolio ## Main Content: BlogSeptember 2022Written by A day in the life – Hector8.45am – Arrive at the office with tail wagging and ready for anything In addition to barketing and pawblic relations, my responsibilities include caring for the team’s wellbeing . So it’s important I set the right tone at the start of the day. I like to check in with every team member and find out how they’re doing (and establish if they have any interesting food). 9am – TDaily team meeting I sit next to Haris. He’s pawesome. ‍9.30am – Have a nap I’ve been up since 7am and only had a short nap after breakfast, so it’s time for a rest. Regular breaks are so important for physical and mental health. 10am – Another lap of the office I check in with the team and get a status update on any dropped food and assorted floor gubbins. If there’s an opportunity to make a break for the kitchen and have a sniff round the bins, I’ll take it. 10.15am – Dan drops in and gives me a snacky Turns out I am a “goody boy” after all – always helpful to get feedback. Constructive feedback is critical and shapes future barketing decisions 10.30am – Contribute to internal meeting Cavalier King Charles Spaniels were bred to keep the laps of the aristocracy warm during chilly carriage rides. I like to play to my strengths and offer my services to anyone who’ll take them. If I ‘accidentally slip’ onto the velvet sofa beneath whoever’s lap I find myself on, so much the better. 11am – Morning walk 11.30am – Morning nap Midday until around 2pm – The team eats lunch Constant vigilance is required during the lunchtime period. The Transform team are messy eaters so pickings are often rich. Especially in Ronnie’s office… 12.15pm – Dan drops in and gives me another snacky I am still a “goody boy”. Dan is a good worker because his snacks offer variety, which demonstrates an adaptive, flexible mindset. He once stepped up from his regular biscuit offering to teriyaki beef, which warranted a raise and waggy tail. 1pm – Get picked up by Ellen Never quite sure when in the day this is going to happen. But it will. At least once. I struggle a little bit but realise that it’s more for her than for me, so I relax into it. Got to give the humans what they want. 2pm – Dan drops in and gives me another snacky Yep, still a “goody boy”. 3pm – Afternoon walk I like to find something disgusting to eat or roll in when I am out and about in Mells, but it’s not always possible. I do what I can with what’s on offer. This is how I learned about resourcefulness. 3.30pm – Afternoon nap 4pm – Start the pre-dinner stare Dinnertime is 5pm. I need to start the stare at least an hour in advance, or I might get forgotten. It’s never happened but I don’t want to take any chances with dinner. It’s the second most important meal of the day. 5.30pm – Drive home Ready for a well-earned rest on the sofa. I like to put my paws up at the end of the day and enjoy a trashy Petflix series. Don’t judge me – being a Chief Barketing Officer is a tough job, but someone’s got to do it. Is Hector the pawtner you need to transform your barketing and communications? Get in touch with us to learn more. We’d love to chat. And if you tread in even more floor gubbins – even better.Read more from Up for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference Cente --- ### Page: https://www.transformcomms.co.uk/post/a-day-in-the-life-of-transforms-head-of-content-karolyn-andrews Title: A day in the life - Karolyn - Blog Meta Description: Our Head of Content’s working day can be incredibly varied. From thought leadership outlines and social media posts to client interviews and more, discover the typical day of Karolyn Andrews at Transform Communications. Language: en Canonical URL: https://www.transformcomms.co.uk/post/a-day-in-the-life-of-transforms-head-of-content-karolyn-andrews ## Headings Structure: H1: A day in the life - Karolyn H2: 7.30am – Gym H2: 9am – TDaily team meeting H2: 9.15am – Scan HR / business / leadership media H2: 9.30am – SEO blog feedback / amends H2: 10am – Thought leadership outline H2: Midday – Lunch and a cuddle H2: 12.30am – Social posts for blog H2: 1pm – Online client meeting H2: 1.30pm – Product demonstration script H2: 2.30pm – Dog walk H2: 3pm – Commentary opportunity / pitch H2: 4pm – Copy for advertorial H2: 5pm – Interview with SME in the U.S. H2: Up for a chat? H3: Download portfolio ## Main Content: BlogAugust 2022Written by A day in the life - KarolynLife at a marketing consultancy is just as busy as you would think. And every day is different, no matter what your role. To add some insight into what goes on at a fast-growing marketing and PR agency, our Head of Content, Karolyn Andrews, gives us a day in the life of her working day from home. 7.30am – GymI work in the office for 2 days a week and from home 2 days a week, which creates a good balance. On work from home days, I have time to go to the gym before I start work, which is a great way to start the day. 9am – TDaily team meeting We have a brief meeting every morning involving the whole hybrid team – those in the office and anyone working from home. It’s a good opportunity to check in with each other, ask questions and share anything we need from colleagues that day. Some days we are more task focused, while on other days we like to talk about social stuff. It depends on what we need. Whether I join TDaily from home or the office, I always come away feeling energised and upbeat. ‍‍ 9.15am – Scan HR / business / leadership media A lot of the clients I work with are in the HR and talent management sectors, so I subscribe to a number of relevant newsletters. Articles in the business media are also a wealth of useful information and ideas for a wide variety of the businesses we support. 9.30am – SEO blog feedback / amends I work closely with team members across Transform Communications and Transform Digital. Including Haris, our Digital Account Manager. Haris produces really clear SEO reports for our website clients and conducts detailed keyword research. Using these resources, Haris and I work together to identify strong titles for SEO blogs that will appeal to human readers as well as search engines. Based on an interview with a client in the healthcare sector, I’ve drafted an SEO blog. The client feedback is positive but they have a few suggested amends and I adapt the blog accordingly. Then it’s good to go for final client sign off and upload to their website. It’s always satisfying to complete a piece of work that’s taken a few weeks from research stage to completion. 10am – Thought leadership outline I work on a lot of long form thought leadership content. It’s the thing I enjoy doing the most as I can really get my head down and focus on it for a few hours at a time. It’s the thing I do that most often brings me into a state of flow. I’ve already worked with a colleague to collate some secondary research on the topic, and I have conducted interviews with Subject Matter Experts within the client’s business. The next stage is to draft an outline that brings the brief, research and interviews together. I made a good start on this yesterday but I like to come away from a piece of work for a while to let my thoughts percolate. I’ve got some new ideas to build into the outline today before I send it to colleagues for internal review and it goes to the client for feedback. When we have feedback and approval on the outline, we then create a first draft. Midday – Lunch and a cuddle After a couple of hours of heavy brain work, I need a break – and a cuddle with Hector, Transform’s Chief Barketing Officer. Being at home gives me the opportunity to make different things for lunch, so today it’s scrambled eggs and avocado. 12.30am – Social posts for blog We have final approval on a blog and now need a couple of social posts to promote it and encourage engagement. I take the key messages from the blog and weave these into posts for LinkedIn, Facebook and Twitter. 1pm – Online client meeting We have regular meetings with all of our clients to go through work in progress and upcoming activities. Most of these are online but we try to meet in person when we can. Catching up with clients is a real pleasure and a good way to gain insights into what’s happening in their world. You never know where ideas are going to come from. As Norah Ephron said, everything is copy! 1.30pm – Product demonstration script I watched a recording yesterday of an internal demonstration for an upcoming product release for one of our HR tech clients. They have asked us to produce a more polished script for an external product demonstration, so I work on taking the key features and explaining them in clear, succinct language. Any day of the week might involve a wide range of different types of content. Blogs, social posts, product brochures, video scripts, long form content. And it’s often required in very different styles – from very formal to more light hearted and humorous. It means my job is really varied and never gets boring. 2.30pm – Dog walk I know that I am going to be online a bit later this evening, as I have a video call with a client case study in the States. So a walk with Hector is a good way to clear my head and make sure I am still fresh towards the end of the day. Especially when the person I will be talking to has only just started work! ‍ 3pm – Commentary opportuni --- ### Page: https://www.transformcomms.co.uk/post/a-guide-to-selecting-a-full-service-marketing-agency-for-your-business Title: ‍A guide to selecting a full-service marketing agency for your business - Thought Leadership Meta Description: Choosing the right marketing agency doesn’t have to be overwhelming—our guide breaks it all down for you. Whether you need a full-service agency for general support or a specialist agency for targeted expertise, we’ll help you make the best decision for your business. Ready to transform your marketing strategy? Read our blog to learn how. Language: en Canonical URL: https://www.transformcomms.co.uk/post/a-guide-to-selecting-a-full-service-marketing-agency-for-your-business ## Headings Structure: H1: ‍A guide to selecting a full-service marketing agency for your business H3: What is a full-service marketing agency? H3: Full-service vs specialist marketing agencies H3: Benefits of full-service marketing agencies H3: Challenges of full-service agencies H3: How to choose the right marketing agency H3: Key takeaways H2: Up for a chat? H3: Download portfolio ## Main Content: Thought LeadershipFebruary 2025Written by Brianna Phillips ‍A guide to selecting a full-service marketing agency for your businessChoosing the right marketing agency to partner with can be overwhelming. Deciding whether a full-service marketing agency, a specialist agency, or multiple specialist agencies, is right for you involves a lot of research. Trying to ascertain the differences between their services and how they relate to your business’ needs equally creates plenty of admin. This guide clarifies the difference between full-service marketing agencies and specialist agencies plus gives you guidance as to which option best suits your business’ needs.What is a full-service marketing agency?A full-service marketing agency incorporates a range of marketing disciplines under one umbrella, offering an integrated and cohesive marketing service that is completely managed in-house. A full-service agency comprises a team of experts from different marketing disciplines, each offering a wealth of knowledge and experience, collaborating to create a one-stop-shop for the marketing needs of your business. For example, at Transform Comms we offer web design and development, content marketing, videography, public relations and digital marketing (to name a few). With a unified and holistic approach, we can support you at every stage of the marketing process, from beginning to end.The benefit is that a full-service marketing agency understands the vision, objectives and strategy of your business, and seamlessly communicates this among their team. This saves the time and money involved in briefing a myriad of different specialist agencies. An additional benefit is that your marketing plan will be integrated – if you’re creating a video, this can be used on social media, incorporated in paid advertising, utilised in blogs on your website and on YouTube. At Transform Comms, our mantra is to create something once and utilise it multiple times.‍‍Full-service vs specialist marketing agenciesWhile full-service agencies provide a holistic approach to marketing, specialist agencies take a singular approach, focusing on one marketing discipline only – for example, web design, digital marketing or PR. Specialist agencies offer expertise in that one discipline and often have a range of experts in their specific area working together to find focused and specialised solutions to business needs.Specialist agencies are great if you have a specific business requirement that you want addressed in a particular way. However, approaching a full-service marketing agency with the same problem can be advantageous, as they can work with their diverse team, look at the broader picture and provide a well-rounded solution that you may not have considered. Make sure you look for a full-service agency that has a range of disciplines and great people with the required specialist knowledge.‍‍Benefits of full-service marketing agenciesThere are a multitude of benefits of using a full-service agency for your business’ needs. Full-service agencies have knowledge of, and experience in, a broad range of marketing channels, meaning they provide unified strategies with consistent messaging and can reach large and diverse audiences.A full-service marketing agency makes for an excellent long-term business partner, growing with your business and your requirements. A marketing programme might start small, but you have the ability to scale up activity as your business grows. Full-service agencies offer valuable, long term-support – the longer you work together, the better they understand your business objectives, meaning you can trust them to care about your business’ growth as much as you do. Over time, they reach a deeper understanding of your workflow and communication preferences, allowing for a proactive approach and greater collaboration.A full-service marketing agency has complete visibility over the marketing programme, and budget, which offers two benefits. Firstly, they provide detailed reporting and analytics giving you greater insight into your campaign’s performance and your return on investment. This type of detailed reporting also allows the campaign to be flexed in real time, responding to changes in the market and business requirements. Secondly, if one particular element of a campaign is performing extremely well, budget can be easily diverted from one activity to another – rather than having to switch off activity with one specialist agency and increase work with another.Full-service agencies also allow for a simplified and efficient invoicing process. Rather than receiving multiple invoices, each due at different times, with different payment terms, a full-service agency provides you with one bill at a time, whether the work has been completed across multiple channels, or one.Using a full-service marketing agency means you have a single point of contact. With a specialist agency, where you may need to engage multiple agencies to get the soluti --- ### Page: https://www.transformcomms.co.uk/post/apprenticeship-week Title: National apprenticeship week 2023 - Blog Meta Description: A brief summary of what an apprentice can expect in the interview and induction process. Language: en Canonical URL: https://www.transformcomms.co.uk/post/apprenticeship-week ## Headings Structure: H1: National apprenticeship week 2023 H3: APPLICATION H3: EXPECTATIONS H3: INTRODUCTION H3: LESSONS H3: NATIONAL APPRENTICESHIP WEEK H2: Up for a chat? H3: Download portfolio ## Main Content: BlogFebruary 2023Written by National apprenticeship week 2023It’s National Apprenticeship Week, so there’s never been a better time to run through my experiences to help others start their apprenticeship journey off on the right foot! I’m Ed, Digital Marketing Apprentice, and I’m roughly four months into my apprenticeship journey at Transform Digital. I felt I’m in the perfect position to hand over some insight on the benefits of apprenticeships and what I’ve learned so far.APPLICATIONWithout Baltic’s support when applying, I don’t think I would have been prepared enough to land this apprenticeship. They talked me through all of my questions and concerns, and even talked me down from trying a fancy dress option for my second interview!When I first spoke to Katie from Baltic, who mentored me through my application, I didn’t know who she was, what she did, or why she answered the phone instead of a Transform employee. Was she a job application coach I had unknowingly signed up for? Had I added another person into the process by mistake? All of these concerns were put to ease immediately with a kind and thorough introduction: Baltic would handle my apprenticeship from start to finish, provide tips and feedback throughout the application and interview, and, if I got the job, they would continue to support me in the workplace.EXPECTATIONSAhead of my first day, I didn’t quite know what to expect. My knowledge of digital marketing was limited but what I did know filled me with excitement, so an eagerness to learn more developed fast — that hasn’t diminished. I saw an opportunity to develop my skills in a growing industry and I had to take it! The industries and roles I’ve worked in previously feel like the polar opposite of digital marketing, and I expected the transition to create a lot more friction for me (and them!) than it did. This made me very nervous throughout my interview process, but I felt as though the Transform team looked for and found the best version of myself rather than the bag of nerves sat in front of them.I felt extremely grateful to have been given this opportunity to develop my skills and work on my character, which, despite my experience not being perfectly aligned to what the team do, has been embraced with open arms.All nerves were instantly settled by the warm welcome I received from this new team on my first day, and I landed in the right frame of mind for learning. The confidence boost this gave me has developed my social skills outside of work, too.INTRODUCTIONMy welcome to the office was exceptional! My first day involved taking part in a yoga session, which, like almost everything I’ve taken part in since joining Transform, I’ve had no previous experience of doing in the past. I didn’t know what to expect, I certainly enjoyed the experience, but it’s safe to say that I’m no natural-born yogi. Unfortunately, my lack of knack was caught on camera, then included in a promotional video for the instructor — it was hard to watch! I was provided with an Induction Pack. This, as well as a written introduction to the team, acted as a ‘cheat sheet’ for my first week. Important passwords and contact details were put in one place for easy access, alongside a password manager (on the computer itself) so that potentially time-consuming tasks were made a lot easier. The whole team took a good slice of time out of their day, too, to help me feel settled and walk me through important tools and software, which left me feeling more relaxed and even more intrigued. One of the first tasks I did was writing my ‘Meet the Team’ blog which was a useful way for me to put my character on show and let the team see a slightly different side of me. (Read more Transform Digital blogs here… ) I think it’s important to note that, despite there being lots to cram in and my limited experience and knowledge, nothing felt rushed. I was given ample time to get comfortable with each task before being asked to do anything more challenging. LESSONSThe thing that caught my eye about this role was the sheer number of learning opportunities I’d be presented with. This would be the case even if I was working solely for Transform Digital, as there’s an expert in each department to learn from — however, with another two companies of expertise in the Transform Group (Communications and ESG) to learn from, there was so much to delve into.It’s one thing to gain a qualification from this apprenticeship, but gaining on-the-job, stuck-in work experience and a depth of expertise around me, too, was more important to me. I feel very fortunate to have found what I was looking for. In my attempt to keep this blog post less than a million words, I can’t list everything I’ve learned so far. I started with the basics, broadly (and patiently) built my way up, and I can’t think of another period in my life that would come close to the number of things I’ve picked up during this apprenticeship. I’ve learned more during lunchtimes over the last --- ### Page: https://www.transformcomms.co.uk/post/artificial-intelligence-and-the-impact-on-design Title: Artificial Intelligence and the impact on design - Blog Meta Description: If you work in the creative industry, chances are you’ve heard about (and been bombarded with) Artificial Intelligence. Language: en Canonical URL: https://www.transformcomms.co.uk/post/artificial-intelligence-and-the-impact-on-design ## Headings Structure: H1: Artificial Intelligence and the impact on design H2: What is Artificial Intelligence? H2: A machine can’t be that good. Can it? H2: What does it mean for creative and graphic designers? H2: Some Artificial Intelligence and design articles we liked: H2: Up for a chat? H3: Download portfolio ## Main Content: BlogOctober 2022Written by Artificial Intelligence and the impact on designIf you work in the creative industry, chances are you’ve heard about (and been bombarded with) Artificial Intelligence (AI)-generated artwork. It’s a subject bound to send shivers down any artist or designer’s spine. As the software gains traction, many creatives are wondering ‘Am I going to be out of a job next year?’. Seriously, are we going to be out of a job? Asking for a friend…But what is the fuss all about? Read on to find out more from Creative Designer Georgine Tucker.What is Artificial Intelligence?“Artificial intelligence leverages computers and machines to mimic the problem-solving and decision-making capabilities of the human mind.” IBM Cloud EducationIn relation to art, AI tools such as DALL-E and Midjourney generate images from short text descriptions. The more they are used, the more the AI learns and the more types of images it can generate.For example, Mid Journey’s open beta was only released in July of this year, but it has already mastered numerous art styles that would take a human years. The rate of learning is astonishing. Astonishingly scary? I’d be lying if I said no.A machine can’t be that good. Can it?Depending on the AI, yes, they can. Currently they range from the downright awful to truly phenomenal. Below is a comparison between Mid Journey and Dream by WOMBO, two free AI image generators. We used the same prompts but both gave us very different results.Prompts: Huge spherical alien ship towering over a mountainous landscapeImage order: MidJourney, DreamPrompts: Sketch of a washing machine by Leonardo da VinciImage order: MidJourney, DreamI know which I’d like to do my portrait. The question is, if a free piece of software can create such seemingly flawless work, why wouldn’t you use it instead of investing in a creative?Mid Journey is already falling prey to its own success. As the internet is flooded with AI generated images, the same images feed Mid Journey’s learning, creating a closed feedback loop. The randomness of happy accidents, originality and human touch is missing.What does it mean for creative and graphic designers?If you’re a fellow designer, I wouldn’t blame you from questioning your job security. But remember this: we are not human factories here to churn out graphics. We are innovative thinkers. Creative scientists. Each decision we make considers our clients, their competitors, the audience, our own personal style. Our designs aren’t made in isolation. We have an open feedback loop with our clients and colleagues. If an AI made all the designs in the world, there would be an awful lot of trademark lawsuits going.Machine learning isn’t new to the design world. Netflix has used computer vision (a type of AI) to determine what frame is best for a thumbnail. Each frame gets a score allowing the creative team to make an informed decision on what is likely to perform best. This kind of knowledge can speed up design time and give confidence to our design choices.For me, I believe the advances in AI-generated imagery is something to embrace. Let’s use it as a tool to gather data on what different audiences respond to. To generate several design concepts in an hour to show the client before spending a day on development, before the client says they don’t like any of them.Ultimately, let’s use AI to transform our designs to something even better.If you’re interested in human-generated design, get in touch with us.Some Artificial Intelligence and design articles we liked:Machine Learning: Are designers even needed anymore? by Alif Ibraham, It’s Nice ThatThe top 6 ways artificial intelligence will affect design in the future by Usman Ahmed, Jeff BullasAgents of Change: Artificial Intelligence – AI art and how machines have expanded human creativity by Adam Hencz, Artland MagazineCreate your own AI art with DreamRead more from Up for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Downlo --- ### Page: https://www.transformcomms.co.uk/post/awards-for-business Title: Awards for business - Awards Language: en Canonical URL: https://www.transformcomms.co.uk/post/awards-for-business ## Headings Structure: H1: Awards for business H3: ‍Award entries H2: Up for a chat? H3: Download portfolio ## Main Content: AwardsApril 2024Written by Sally GoodallAwards for business‍Award entries ‍Download our curated list of B2B awards.Top tips for awards submissions guide‍A full trophy cabinet with awards for your business is a proud achievement. At Transform we turn your success into recognition. Crafting an award-winning submission requires more than just filling out a form—it's about strategic planning, compelling storytelling and meticulous execution. Our top tips ensure that your submission stands out in a sea of industry rivals. Benefits of awards submissions Award submissions are a fundamental element of any PR and marketing programme. They provide the opportunity to celebrate stand out work completed over the year by taking time and attention to evaluate. Every business wants an accolade to call themselves an award-winning business – An award submission shows courage to jump out of your comfort zone to gain the chance to showcase your business. Increased recruitment of clients and customers through the reputational element of an awards submission. Increased recruitment of employees promoting your positive attitude for new work as a business. Awards submissions are essentially crafting a hero piece of content that fuel future marketing collateral. ‍Industries that we have worked with We've curated a list of different industry sectors that we have partnered with to create great results. Industries on our list of awards:Sustainability and Renewals Engineering and Technical Built Environment Construction Legal and Professional Services Insurance Technology Fintech HR and Talent Management Healthcare ‍Here are testimonials from clients that we have partnered with“What I appreciate most about Transform is their ability to collaborate and provide support beyond what we might think of as a typical PR agency. I have worked with a lot of agencies and Transform delivers in a way that none of those others have.” Kristin Paxton, Senior Director Global Digital MarketingOf TalogyWatch a testimonial from Senior Director, Kristin Paxton.“We’ve seen incredible results. The figures are just remarkable. Within a year of working with Transform we’ve achieved more than in five years working alone. It’s off the scale.”Jacob Aitken, Co-founder & Directorof Kidd Aitken Legal Marketing“We have worked with Transform for a number of years now. They are truly the best agency I have ever worked with. They get into your business. They understand your needs. They get to know all the stakeholders. They work directly with people in each department across our business. It feels as if they’re part of PSI and we don’t know what we’d do without them.”Joscelyn Coles, Director of Global B2B Marketing at PSI.Watch a testimonial from Joscelyn Coles, Director of Global B2B Marketing at PSI. FAQ’S - How to get awards for your business? Identify relevant awards aligned with your industry and objectives. Gather necessary information and metrics to support your nomination. Customize your nomination for each award, highlighting unique achievements. Ensure your application is error-free and impactful. If you don’t have the time or copy writing skills in-house to complete an award nomination, consider getting some external support. Why enter business awards? Awards validate your achievements and expertise — boosting credibility, reputation and brand awareness. Entering business awards sets you apart from your competitors by showcasing unique strengths and successes. Recognition boosts team morale and pride, fostering a positive work culture. Participating in awards helps to benchmark your performance against industry standards and best practices. Winning awards serve as powerful marketing tools, opening doors to new partnerships and helping to reach a wider circle within your targeted audience. How to write a winning award submission? Hook your audience from the beginning— kick off your award submission with an engaging lead, do not be afraid to show creativity. Tell a compelling story whilst weaving in the required information to suit the questions. Load up on metrics and evidence. Provide your audience with as much collateral to support your submission as possible. Make it easily readable for your audience, enough to allow them to communicate to others seamlessly. Proof, Proof, Proof!Ensure that your submission is read by multiple fresh pairs of eyes at different times to pick up on any small mistakes— it takes a team to craft a submission.How to nominate a business for an award? Give yourself plenty of time and schedule the awards entry in advance. Structure the narrative to tell a compelling story and bring the nomination to life. Include trending topics in your industry. This might be AI and emerging technology) or ESG (Environmental, Social, Governance). Are there any challenges and pain points within your industry that you have successfully addressed? Can you bring those to your nomination? Compile the data, design supporting materials, proof your entry to el --- ### Page: https://www.transformcomms.co.uk/post/behind-the-scenes-of-our-brand-relaunch-transform-digital Title: Behind the scenes of our brand relaunch - Blog Meta Description: There’s a lot of work behind the scenes of a brand relaunch. From logo and colour palettes, to copy, website build and more. Language: en Canonical URL: https://www.transformcomms.co.uk/post/behind-the-scenes-of-our-brand-relaunch-transform-digital ## Headings Structure: H1: Behind the scenes of our brand relaunch H2: Up for a chat? H3: Download portfolio ## Main Content: BlogJanuary 2023Written by Dan O’ConnorBehind the scenes of our brand relaunchAt Transform Digital, we say that we’re more than a lick of paint. But sometimes, a new lick of paint is needed. In the two years since we launched, we’ve grown into a new office, a new team, and a new visual identity. We’re pleased to say that we’re looking – and feeling – just like ourselves. But there’s more to a brand relaunch than hitting the big red button. From logo and website concepts, to design, build, and teaching the team the brand guidelines (no, George, we will never rotate the logo), there’s a lot of work behind the scenes of a brand relaunch.‍‍‍Logo and colour palette rough designs This was a complete relaunch for us: new colours, new logo, new everything – for ourselves as well as Transform Communications and Transform ESG. We needed to pick a logo and colours that would work well together and separately, as well as embody who we are: curious, vivid, with that extra touch of something. Nick and George put their creative heads together and came up with a range of logos and palettes. From there, it was a process of elimination, and refinement, and refinement… you get the gist. We ended up with the elegant logo below, that demonstrates the transformations we deliver. Now for teaching the team how (and how not!) to use it…We’re also proud to have created our first accessibility, diversity and inclusion (D&I) handbook for the team, as part of our rebrand. We’re passionate about accessibility and D&I and ensuring that everyone has access to, and feels represented in, the marketing industry. If you’re interested in learning more, read George’s blog on Designing for Diversity and Inclusion.‍‍Website concepts, design and buildWe believe that your website is your shop window. It should demonstrate who you are, what you do, and why you do it. We hope that this website communicates exactly that – in design and words. As an integrated agency with sister business Transform Communications, we worked closely with their content writers to articulate our values, motivations and ambitions. By understanding the close relationship between words and design in the finished website – as with all our content – designers and copywriters worked together to ensure the user experience is as seamless as possible. It’s not a question of jamming words into design or vice versa. Instead, it’s a holistic process that encourages the natural development of both. ‍‍‍Launch It’s time to hit the big red button, and we’ve been talking about our new branding and website ever since. We’re delighted with how we look and feel, and in the process we’ve learned lots about ourselves and our team’s talents. But it’s never as simple as just pressing launch. There’s back-and-forth discussions about microcopy. There’s approval for concepts, and designs, and checks and double-checks. There are attempts to break the website, none of which succeeded. Only then can we hit the button – and even after that, there’s the social media and more campaigns to celebrate our new look. One of our clients described rebranding as ‘someone throwing out your wardrobe and telling you to wear much smarter clothes’ – and now we know exactly the feeling! Luckily, we agree with the same client that we ‘much prefer our new clothes’. We’re looking, and feeling, just like ourselves.If you’re interested in experiencing the rush of a brand relaunch yourself, have a chat with us today.Dan O’ConnorCo-founder & DirectorDan is the connector and the problem solver. He loves tackling challenges and find solutions, whether it’s driving leads, unravelling complex mergers and acquisitions or improving communications. Dan loves likes nothing more than connecting the dots. Helping to transform businesses.Read more from Dan O’ConnorUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Hum --- ### Page: https://www.transformcomms.co.uk/post/best-pr-consultancy-2023 Title: Transform Comms wins Best PR Consultancy of the Year 2023 – South West - Awards Meta Description: Transform Comms has just won the Best PR Consultancy of the Year 2023 – South West title at the UK Enterprise Awards — our third consecutive win. Language: en Canonical URL: https://www.transformcomms.co.uk/post/best-pr-consultancy-2023 ## Headings Structure: H1: Transform Comms wins Best PR Consultancy of the Year 2023 – South West H2: How we measure success H2: Thanks to our team H2: Up for a chat? H3: Download portfolio ## Main Content: AwardsJuly 2023Written by Dan O’ConnorTransform Comms wins Best PR Consultancy of the Year 2023 – South WestWe have got some fantastic news to share! Transform Comms has just won the award for Best PR Consultancy of the Year 2023 — South West at the UK Enterprise Awards: our third consecutive win.This incredible achievement is testament to our unwavering dedication to delivering top-notch marketing and PR services and achieving outstanding results for our clients.‍How we measure successFirst and foremost, we take immense pride in crafting insightful content with clear purpose that positions our clients as industry leaders. The recognition we've received from SME News is true validation of our ability to help our clients thrive in today's ever-evolving business landscape.Innovation is our secret sauce. We know that embracing new technologies and trends in a fast-paced media landscape is key. We constantly push boundaries and explore innovative strategies to ensure our clients get the best outcomes possible. It's incredibly rewarding to see our hard work and commitment to excellence acknowledged and celebrated.Sustainable growth and social responsibility are at the core of our values, too. We’ve taken a dedicated step forward by creating Transform ESG — a subsidiary organisation focused on guiding our clients through their ESG initiatives. From assessment to goal setting, engagement, action, and leadership, we're committed to making a meaningful and credible impact.Thanks to our teamNone of this would be possible without our incredible team.Their expertise and dedication to client satisfaction are the driving force behind our success. We want to take a moment to express our heartfelt gratitude to each and every member of the Transform Comms family: this award is true testament to your remarkable drive.As we celebrate this incredible milestone, we're already setting our sights to the future. We'll continue evolving, refining our strategies, and expanding our capabilities to meet the ever-changing needs of our clients. We're confident that we'll continue to deliver exceptional results and maintain our position as a trusted PR consultancy — not just in the South West, but beyond.Dan O’ConnorCo-founder & DirectorDan is the connector and the problem solver. He loves tackling challenges and find solutions, whether it’s driving leads, unravelling complex mergers and acquisitions or improving communications. Dan loves likes nothing more than connecting the dots. Helping to transform businesses.Read more from Dan O’ConnorUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialTh --- ### Page: https://www.transformcomms.co.uk/post/bonus-episode---dissecting-the-marketing-dilemma-webinar Title: Bonus Episode - Dissecting The Marketing Dilemma Webinar - Podcast Language: en Canonical URL: https://www.transformcomms.co.uk/post/bonus-episode---dissecting-the-marketing-dilemma-webinar ## Headings Structure: H1: Bonus Episode - Dissecting The Marketing Dilemma Webinar H2: Up for a chat? H3: Download portfolio ## Main Content: PodcastSeptember 2023Written by TransformBonus Episode - Dissecting The Marketing Dilemma Webinar‍‍Transform is a communications, digital marketing, and ESG consultancy — based in Somerset, with a global reach. Check out the rest of Transform's youtube channel. Don’t forget to subscribe!‍TransformWe’re not just a marketing agency. We’re your agents of change.Read more from TransformUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close --- ### Page: https://www.transformcomms.co.uk/post/building-better-websites-through-effective-communication Title: Building better websites through effective communication – from brief to launch - Blog Meta Description: Understanding the role of communication in web design, from visual strategy to client collaboration, content and user journey, through to testing and launching your new site, is the foundation of a great website. Learn the do's and don'ts of communicating with your web designer, build a solid website launch communications plan, and improve your online presence. Language: en Canonical URL: https://www.transformcomms.co.uk/post/building-better-websites-through-effective-communication ## Headings Structure: H1: Building better websites through effective communication – from brief to launch H2: Up for a chat? H3: Download portfolio ## Main Content: BlogMay 2025Written by Nick CrosbyBuilding better websites through effective communication – from brief to launch Building better websites through effective communication – from brief to launch An effective website encourages action – whether that’s buying a product, signing up for a service or getting in touch. However, an effective website doesn’t just happen. It requires strategic planning, thoughtful design and clear and consistent communication with your digital team. Whether you’re launching a new website, or redesigning your existing one, understanding the dos and don’ts of communicating with your web designer is critical to getting results that realise your vision and meet your goals. This blog explores key strategies for web-based communication, including the ten principles of effective web design, visual communication principles and how to create a website launch communications plan that drives success. Untangling the process helps clients and web designers establish common goals and clear focal points for the project. Your Transform digital team will be your guide throughout this process meaning transparent communication on both ends is critical. Establishing key milestones helps keep projects on track while also ensuring the process is collaborative. ‍The ten principles of effective web design Before beginning the project, it’s good to establish an understanding of best practice. A well-designed website isn’t just about aesthetics, it’s about functionality and usability. Throughout the discovery and design stages of a website project, your digital team will discuss these ten principles – forming the foundation of effective digital design:‍ Intuitive navigation – the key to creating the best user experience is to create a navigation system that feels natural and can be used instinctively. Clear navigation means users can find what they need easily, increasing engagement. Responsiveness – make sure your website is responsive, so that it works seamlessly across devices, from smartphone to desktops. Use a visual hierarchy – guide users’ attention by structuring information so that key messages stand out. Organise information – use a grid-based layout to structure your pages and create balance. This ensures information is easy to read and the space is visually balanced. Accessibility – design your website with all users in mind, including those with disabilities and visual impairments. To find out more about accessibility in graphic design, read our blog about it, here. Inclusivity – ensure your website embraces and celebrates diversity. Not only is it the right thing to do but your website will appeal to a wider audience. To find out more about inclusivity in graphic design, read our blog about it, here. Speed – optimise your website to reduce load time. Research has found that users will leave a website if it doesn’t load in more than 3 seconds. If you don’t prioritise load speed, you risk losing users. Content – write for humans first, then optimise content for SEO and GEO. Credibility – use content to build trust and demonstrate your expertise. Including a page for blogs and industry insights, adding examples of your work, and uploading client testimonials are all great ways to ensure the content on your site adds to your credibility. Compliance – ensure you’re complying with legal regulations by including privacy and cookie policies. These need to be regularly updated and checked by your legal and data protection teams to ensure your internal processes are aligned. ‍Demystifying the Web Design Process Before kicking off new website designs, your digital team will set up a briefing and discovery session with you, and other key creatives and technical teams, such as content writers and SEO experts, to talk through: Your current website Your audience and stakeholders The purpose of your website Any existing pains and challenges Opportunities to improve/add value to your site Competitor strengths Your points of key difference‍This opens the conversation for a clear brief so your web designers, developers and other marketing experts can jump straight into research, ideation and design with a clear picture of your needs. The process will feature key milestones and checkpoints throughout to ensure ongoing clarification, collaboration and transparency between clients and designers – no one should feel surprised throughout the process (except for the exciting surprise of seeing design concepts!). Having the creative team involved from the beginning ensures: Web designers can start considering the UI (user interface) and UX (user experience) from the get-go Web developers have a clear understanding from a functionality point of view, for example, log in portals, search functions, split forms for CRMs etc. Content writers know the user journey to ensure copy on your site and calls-to-action ‘funnel’ users down the right path. ‍Your website design process will follow this path: Discover: the brief, strategy --- ### Page: https://www.transformcomms.co.uk/post/can-you-market-out-of-a-pandemic Title: Can you market your way out of a pandemic? - Blog Meta Description: The world today is very different from the world it was a year ago. Between February and April 2020, 22% of businesses in the US had temporarily closed or ceased trading. Do you think that marketing can ensure that a business survives - and thrives - during a time of global crisis? Language: en Canonical URL: https://www.transformcomms.co.uk/post/can-you-market-out-of-a-pandemic ## Headings Structure: H1: Can you market your way out of a pandemic? H2: Up for a chat? H3: Download portfolio ## Main Content: BlogJune 2021Written by Veronica HannonCan you market your way out of a pandemic?The world today is very different from the world it was a year ago. Between February and April 2020, 3.3 million or 22% of businesses in the US had temporarily closed or ceased trading. Do you think that marketing can ensure that a business survives - and thrives - during a time of global crisis? In this webinar, originally hosted by Heywood House, Veronica Hannon unpacks some of the most innovative ways that businesses have responded to the ever-changing situation. Veronica also shares useful information that you can apply to your marketing strategy - in times of normality as well as crisis. Hit play to explore just how: Marketing fits into a broader strategic approach to business. • To identify opportunities to diversify. • To look at short-term opportunities versus long-term positioning. • To communicate when people are worried or anxious. • To face the challenges around communicating success. Something this year has given us, is one of the most undervalued things we could have - time. For many of us, once we’d got over that upheaval, we found ourselves with a small window of time to think and consider what exactly we needed to do to adapt our businesses for the new normal. When asking yourself, “Can we market ourself out of the Pandemic?” the answer is yes!, if you think strategically. As always, do pick up the phone if you need help with your PR, marketing or communications. We are always happy to help. Thank you to Heywood House for hosting this webinar. Be sure to find out more about their event programme here. Feel free to share this blog post with anyone who may find it useful. Veronica HannonCo-founder & DirectorRonnie brings over two decades of strategic marketing experience to leading the Transform team. She operates at the highest levels of national and international organisations, across a wide range of industries. Ronnie’s business and journalism background means she’s quick to grasp complex topics,developing strategies and tactics that deliver results. Ronnie leads on strategy development, integrated campaigns,and key projects for our clients. From a series of targeted multi-channel campaigns for Wincanton Logistics and a solar energy safety campaign for Futurelec, to large ESG proposition development projects for Buro Happold and Kidd Aitken Legal Marketing. Ronnie was named one of Wiltshire’s most inspirational women and is a Director of Action Net Zero. She was awarded a distinction in University of Oxford’s ‘Leading Sustainable Corporations Programme’.Read more from Veronica HannonUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items --- ### Page: https://www.transformcomms.co.uk/post/celebrating-success-at-the-cipr-pride-awards-2023 Title: Celebrating success at the CIPR Pride Awards 2023 - Awards Meta Description: Transform, an international PR consultancy based in Somerset, has been nominated for five CIPR Awards and come home with 2 silvers. Language: en Canonical URL: https://www.transformcomms.co.uk/post/celebrating-success-at-the-cipr-pride-awards-2023 ## Headings Structure: H1: Celebrating success at the CIPR Pride Awards 2023 H3: Nominations for Transform at the CIPR Awards H3: Transform wins silver(s) at the CIPR PRide Awards H3: Silver Award for Small PR Consultancy of the Year goes to… Transform H3: Silver Award for Best Integrated Campaign goes to… Transform H3: We’re here to help H2: Up for a chat? H3: Download portfolio ## Main Content: AwardsOctober 2023Written by Brianna Phillips Celebrating success at the CIPR Pride Awards 2023In the fast-paced world of content, marketing, and public relations, receiving acknowledgment in awards ceremonies stands as the ultimate testament to an agency’s unwavering dedication to their clients — it’s great for team morale, as well as knowing you have the best people on the job when it comes to working with new and existing clients.It’s with great pleasure, with this in mind, that we announce Transform’s five nominations and two awards at this year’s highly esteemed CIPR PRide Awards!‍Nominations for Transform at the CIPR AwardsThe CIPR PRide Awards are the leading public relations awards, run by the Chartered Institute of Public Relations (CIPR). Every year, they recognise and reward the phenomenal work of hundreds of PR agencies, teams, and individuals regionally and internationally.This year, we were nominated for five categories by CIPR PRide Awards for the South of England & Channel Islands.‍1. Small PR Consultancy of the Year (which we won in 2021)‍2. Best Long-term Client Care — for our work with Talogy‍3. Best Long-term Client Care — for our work with PSI‍4. Best Use of Content — for our work on Legal Marketing World‍5. Best Integrated Campaign — for our work with Kidd Aitken Legal Marketing‍Transform wins silver(s) at the CIPR PRide AwardsThe night of the CIPR Awards, held at the Hilton Double Tree in Bristol City Centre, was a memorable occasion for us — and we’re delighted to secure the silver award for two of our categories.‍Silver Award for Small PR Consultancy of the Year goes to… TransformTransform is a committed team of curious, driven individuals. We might be a B2B PR & communications agency, but our unwavering focus is on human beings — our fellow team members and the clients we serve. Our simple objective is sustainable growth through happy clients and happy employees. We deliver insightful PR and marketing with heart, positioning our clients as thought leaders. While having plenty of fun along the way. That’s what our award submission said, and it seems to have hit home!Silver Award for Best Integrated Campaign goes to… TransformDuring a two-day strategy session, we proposed two new areas of diversified service offerings for one of our ongoing clients, Kidd Aitken Legal Marketing. We built a business case and strategy for Kidd Aitken ESG, an ESG consultancy for the legal sector inspired by our own ESG consultancy, and Legal Marketing World, a publication written by and designed by Transform, and giving legal marketers a platform to share their knowledge.Alongside work for Kidd Aitken Legal Marketing themselves, we developed an integrated plan focused on the creation of hero content to be distributed across a variety of marketing channels.• Evergreen guide on the importance of award submissions.• Profiling senior leadership with thought leadership content.• The ‘S’ in ‘ESG’ white paper ahead of Kidd Aitken ESG’s launch.• Video interviews with the senior team, promoting LMW’s offer.We’re here to helpOff the back of these exciting award wins, we would love to hear from you about any support you need with your content, marketing, and PR needs. Please get in touch with our friendly team today.‍Brianna Phillips Content WriterBri is a content writer with a strategic mind, sharp analytical skills, and a meticulous eye for detail. She combines her legal background with a passion for creativity and storytelling, to write compelling and engaging content. Bri loves to learn and thrives in dynamic environments – exemplified by her recent relocation to the UK from Australia!Read more from Brianna Phillips Up for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digi --- ### Page: https://www.transformcomms.co.uk/post/christmas-gift-ideas-for-writer Title: 20 Christmas gift ideas for writers - Blog Meta Description: If you plan on buying gifts for loved ones this Christmas, and they happen to be a writer, here are 20 gifts from independent businesses they might love. Language: en Canonical URL: https://www.transformcomms.co.uk/post/christmas-gift-ideas-for-writer ## Headings Structure: H1: 20 Christmas gift ideas for writers H3: What are the best Christmas ideas for writers? H2: Up for a chat? H3: Download portfolio ## Main Content: BlogDecember 2022Written by 20 Christmas gift ideas for writersChristmas is a time to focus on the things that matter: family and friends.Of course, ‘focus’ doesn’t need to mean ‘buy them tonnes of stuff’ — there are plenty of ways to show you appreciate someone at this time of year without having to splash the cash. That said, if you did plan on giving gifts to your loved ones this year, and they happen to be writers, we’ve listed our top gifts from independent businesses below — rather than feed the Amazon machine.What are the best Christmas ideas for writers?1 — The Writer tarot card enamel pin by HartifulI see writing in your future... this handmade enamel pin by Kayleigh, artist and designer behind Hartiful, is the perfect accessory for any mystical writers in your life. Inspired by a tarot deck, this is just one of the whole deck waiting to be collected.2 — Writers Tears Copper Pot Irish Whiskey by Walsh WhiskeyInspired by the golden era for both Irish whiskey and, perhaps coincidentally, for great Irish novelists, poets, and playwrights, this light, sweet Irish whiskey is made using a mix of single pot still and single malt whiskeys. This results in oodles of honeyed, fruity notes — and it’s wonderfully easy to drink. We’ve been assured that no writers were harmed in the making of this whiskey.3 — Coffee subscription by OriginIs your writer fuelled by coffee? Imagine their delight at a personalised coffee delivered direct to their front door from one of the UK’s most celebrated coffee subscription services, Origin. They strive to work directly with the producers and build long term relationships that benefit everyone in the supply chain. Good for the planet, good for your writing.4 — Original reusable cup by Frank GreenFrank’s not a person — it’s a philosophy. Frank Green’s mission is to create lifestyle solutions that are great for the planet and built to last. Their original product with classic curves, perfect proportions, and custom colours, this cup is bound to be the envy of all reusable cups. Easy to operate with one hand, this cup offers stain- and odour-resistant materials and an outer non-slip grip that won’t burn your hand off.5 — Smart book light by GingkoFounded in Oxford, husband and wife team Paul and Natalie Sun create stylish, high-end products for the home. This smart book light masquerades as a leather notebook when closed but is transformed into a sculptural lamp when opened. An ambient warm glow emits through the pages that are tear-proof and water-resistant. Assembled by hand, this multifunctional light is great for book lovers.6 — Literary candles by BookishlyIf you’re in need of some literary scene setting, this collection of luxury, vegan-friendly candles are just for you. Inspired by famous literary locations and characters, these 100% soy wax candles have approximately fifty hours of burn time. Perfect for complementing those rainy afternoon writing sessions the UK offers on a regular basis.7 — You Are A Writer poster by PoetifyThis poster is the perfect gift for all writers, regardless of age and gender. This inspiring typographic poster serves as reminder of the power of words and the importance of storytelling. Spruce up the writer in your life’s creative space and provide motivation to their continued creation of stories.8 — My Five Year Story journal by Mål PaperMål, pronounced 'mo-l’, means ‘goal’ in Swedish, which is the foundation of Mål Paper’s products. Taking inspiration from the Scandinavian minimalist and clutter-free way of living, this five-year journal is the perfect tool for helping you reflect on the highs and low throughout life. A beautiful cotton-covered journal, it allows you to relive your thoughts and emotions, day by day, over a course of five years.9 — Eco-T Fountain Pen by TWSBIIn a digital world, sometimes you can’t help but crave an analogue experience. Why not make it extra special with this beautiful fountain pen from TWSBI. With it’s beautiful royal jade cap, and clear ‘demonstrator’ barrel revealing the filling mechanism with a built-in piston-filler, this really is the cream of the crop when it comes to pens.10 — Qwerkywriter® keyboard by Qwerky ToysLooking for an authentic writing experience in a digital world. While this sits at a higher price point, these mechanical keyboards inspired by typewriters of old are simply beautiful. Packed with all the industry standard features such as wireless connectivity and an integrated tablet stand, these really are the keyboards of your dreams.11 — Blue Light Glasses by OcushieldWe’re increasingly aware of how bad computer screens can be for our health and wellbeing — but how many of us actually do something about it? These FDA-approved blue light blocking glasses are an easy way to give yourself instant relief from eye-ache and migraines, as well as improving your sleep.12 — Hella Awkward card game by Hella AwkwardThe card game for deeper connections — an important trait for anyone interested in char --- ### Page: https://www.transformcomms.co.uk/post/collaborate-for-climate-at-insiders-esg-breakfast Title: Collaborate for climate: At Insider’s ESG Breakfast - Blog Meta Description: We were delighted to bring together South West business leaders at Insider’s ESG breakfast event with Action Net Zero. Read more about our findings: Language: en Canonical URL: https://www.transformcomms.co.uk/post/collaborate-for-climate-at-insiders-esg-breakfast ## Headings Structure: H1: Collaborate for climate: At Insider’s ESG Breakfast H2: Up for a chat? H3: Download portfolio ## Main Content: BlogNovember 2022Written by Nick CrosbyCollaborate for climate: At Insider’s ESG BreakfastIn November 2022, we were delighted to welcome South West business leaders to Bristol for our Net Zero Goals and Roadmap event, in partnership with Insider Media and Action Net Zero. With many committing to net zero by 2030, sustainability and ESG has climbed to the top of agendas for many organisations. Decarbonisation and renewables will be integral to this journey – but what else? We heard from our region’s business leaders on the steps they are taking towards net zero. Covering issues from taking ownership of buying and using energy, to taking advantage of innovations in renewables and more, we would like to thank all attendees and speakers for their advice and input. ‍ “It’s very easy as an individual to think you don’t have the power to make any change, so it’s important that, as leaders, we’re able to spread the right message of how we’re all working together towards these goals.” Kate Wilson, President of Edwards Semiconductor Our speakers came from a range of backgrounds and industries, including finance, engineering, and energy. The panel included: Kate Wilson, President, Edwards Semiconductor Pam Barbato, Founder, Action Net Zero Bianca Laura Latini, Senior Sustainability Engineer, Buro Happold Amelia Heimler, Climate and Sustainable Finance Manager, NatWest Group Peter Capener, Managing Director, Bath and West Community Energy If you couldn’t make it, watch the recorded stream courtesy of Insider Media to hear more about their net zero journeys. Or read our coverage in South West Business Insider: ‍ “The seven years we have is a critical aim. The context is that this is a huge challenge for any organisation and especially around scope three of the Greenhouse Gas (GHG) Protocol, which is largely considered the pathway to follow.” Pam Barbato, Action Net Zero Once again, we would like to thank everyone who spoke and exhibited at the event. The climate crisis is the most pressing issue of our age, and it is heartening to see so many in our region who are already making a real difference. As the need for tangible action grows, we have confidence that it will be those in the South West leading the way. If you want to be the first to know about our future events, follow us on LinkedIn to stay up to date with our latest news. ‍Nick CrosbySenior Multimedia CreativeNick is our multi-talented multimedia Designer, working across branding, websites, photography, and video. (Plus anything else we throw his way!)Read more from Nick CrosbyUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.Market --- ### Page: https://www.transformcomms.co.uk/post/coronacomms Title: Coronavirus Comms March 2020 - Blog Meta Description: In challenging times, effective communication is crucial. Our guide to Coronavirus Communications offers actionable steps to ensure your business remains resilient. Language: en Canonical URL: https://www.transformcomms.co.uk/post/coronacomms ## Headings Structure: H1: Coronavirus Comms March 2020 H2: Phase one – The now H3: Your Internal Communications H3: Reassure Stakeholders H2: Preventing panic mode H2: Phase Two – Re-launching H3: Strategise your bounce-back H3: Be sensitive H2: Phase Three – Stronger & Fitter for the Future H3: Use what we will learn H3: Reach Out H2: Up for a chat? H3: Download portfolio ## Main Content: BlogMarch 2022Written by Veronica HannonCoronavirus Comms March 2020Now is not the time to panic, to put your head under the duvet (unless you are ill) and disappear. You need to get your message out to your market so that you have a better business that’s fighting fit for the future. Just like your communications in normal times, you need a plan. That’s why we’ve put together our guide to Coronavirus Communications. It’s never too late to start, so put these into action. Phase one – The now Your Internal Communications We have been speaking to a large number of organisations in recent weeks, of all sizes, some global, some local. Whether you have 2 or 2000 employees, it is important to communicate effectively to relieve the pressure and the worry within your organisation to keep morale up and productivity high. We are offering an absolutely no charge 30-minute call with Veronica Hannon (MD at Transform Communications) to offer a consultative and professional approach to how you can manage this process and craft these communications. Your internal comms also forms the basis for your external communications so ensure these align. Demonstrate that you have a genuinely positive and supportive organisational structure that benefits your customers. ‍Reassure Stakeholders The messaging and communications to your stakeholders will be slightly different. This includes everybody that has a vested interest in your business, including your customers, suppliers, community and business groups, plus – of course - your clients. You need to remove the uncertainty, ensure that people know and understand your position, that it is ‘business as usual/unusual’ and that you are there to support your staff and the customers in any way that you can. If you are in a sector that has been substantially hit and your people are unable to work, maintain your presence and the fact that you will be back bigger and better than before. ‍Preventing panic mode It goes without saying that we have never lived through a time like this and hopefully never will again. It’s now up to you to demonstrate leadership, manage this situation and potentially create a different future for you and your business. Equally, consider what can you do to help other businesses? Look at community initiatives and involve yourself and your company. Consider how you can help the NHS or key staff that are keeping our friends and family alive. Reach out, offer free help and advice, support your employees to at stay home and connect with other people virtually. Keep well-being and morale high and focus on what you can do differently to support those around us. ‍Phase Two – Re-launching Strategise your bounce-back You need to put a plan in place to hit the ground running when we are given the all clear and life returns to some form of normal. Plan for the internal communications that you need to have ready for when the Government says that it is safe to go back to work. For external comms, you will need to let your market know that you are open for business. We advise that you start to get these messages and the marketing plans in place now. Nobody knows whether this will be in 4 weeks, 12 weeks or 6 months. At some point when we are the all clear tomorrow, we will need to mobilise our entire operation quickly to maximise the bounce-back. ‍Be sensitive These are sensitive times. I am sure that we have all seen some pretty aggressive sales pitches and marketing tactics in the last week that have made us all cringe. However, if this is done correctly using the right language and tone of voice, you could improve the perception of your company and your brand. Do feel free to call Daniel O’Connor (Head of Business Development) here at Transform Communications for a FREE consultation as to how you can hit the ground running and improve your sales and marketing. His mobile number is 07944 631106. ‍Phase Three – Stronger & Fitter for the Future Use what we will learn In light that we have never experienced anything like this before, both personally and in business, I can honestly say that the last week has been an expediential learning curve already and it is only the beginning. The random acts of kindness that I have seen from both businesses and individuals in the public domain has been phenomenal. The adaptions that we have all undergone to maintain a working life and our businesses is beyond comprehension, but we are doing it. Your employees are embracing the change and public are adapting slowly but surely. Let’s use this knowledge to build a bigger, better future going forward. Let’s write about the good, the bad and the ugly. Let’s show the community around us that we pulled through and that our businesses are ready to thrive again. And if we have to face a second wave or a future pandemic, we now know how to deal with it and what measures we need to have in place. ‍Reach Out Use this time to reach out to anyone that you can. You will be surprised at the level of help, ide --- ### Page: https://www.transformcomms.co.uk/post/designer-reacts-to-the-biggest-rebrands-of-the-year Title: Designer reacts to the biggest rebrands of the year. - Video Meta Description: 2023 was full of interesting brand updates, from Nationwide to Twitter, discussed and reviewed here by our Senior Multimedia Designer, Nick Crosby. We hope you enjoy! 😁💻 Language: en Canonical URL: https://www.transformcomms.co.uk/post/designer-reacts-to-the-biggest-rebrands-of-the-year ## Headings Structure: H1: Designer reacts to the biggest rebrands of the year. H2: Up for a chat? H3: Download portfolio ## Main Content: VideoDecember 2023Written by Nick CrosbyDesigner reacts to the biggest rebrands of the year.2023 was full of interesting brand updates, from Nationwide to Twitter, discussed and reviewed here by our Senior Multimedia Designer, Nick Crosby. We hope you enjoy! 😁💻 ‍‍‍Transform is a communications, digital marketing, and ESG consultancy — based in Somerset, with a global reach. Check out the rest of Transform's youtube channel. Don’t forget to subscribe!‍Nick CrosbySenior Multimedia CreativeNick is our multi-talented multimedia Designer, working across branding, websites, photography, and video. (Plus anything else we throw his way!)Read more from Nick CrosbyUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close --- ### Page: https://www.transformcomms.co.uk/post/designing-for-inclusion-and-diversity-4 Title: Designing for inclusion and diversity - Blog Meta Description: Designing for inclusion and diversity is one of the most important things for designers to bear in mind. Language: en Canonical URL: https://www.transformcomms.co.uk/post/designing-for-inclusion-and-diversity-4 ## Headings Structure: H1: Designing for inclusion and diversity H2: Why is designing for inclusion and diversity important? H2: 1) How to use colour H2: 2) Typography: it's more than just words H2: 3) Formatting your copy H2: Up for a chat? H3: Download portfolio ## Main Content: BlogAugust 2022Written by Designing for inclusion and diversityDesigning for inclusion and diversity is one of the most important things for designers to bear in mind. In a world where over a billion people globally currently need one or more assistive products, it’s essential that designers ensure that their content is accessible for as many people as possible. Read on for our Creative Designer George Tucker’s tips on how to make your designs inclusive for a diverse audience. Not putting up barriers but tearing them down.Why is designing for inclusion and diversity important?In our digital age, more people than ever before have access to a range of content. As of 2022, there are 4.95 billion internet users – 62.5% of the world’s population – according to DataReportal’s 2022 Digital Global Report. And 1.85 billion people across the world have some sort of impairment. This equates to a global spending power of $1.6 trillion – but if these people can’t access your content, they won’t spend it with you. And that’s just part of the business case. Ultimately, everyone deserves to have the best experience possible when interacting with your designs. Whether they are visually impaired, have a learning disability or something else that has not traditionally been catered for by the media – it doesn’t matter. There are so many ways to make your designs readable and understandable for everyone.And making these tweaks isn’t hard. Here are my tips for accessible design:1) How to use colourColour is a great way to show off your brand’s personality. But as well as the colour choices themselves, you need to think about colour contrast. Important for those with vision and cognitive impairments and lower specification devices, the correct contrast ratio makes text easier to read. You should have a minimum of 4.5:1 contrast ratio between foreground and background elements, although larger or bold text (18pt/24px and above) can go down to 3:1. As well as contrast, it’s important to check that designs work in colour and greyscale. Use a combination of shapes, text styles and colour to highlight content, rather than rely on colour alone.Here are my favourite resources for checking colour contrast and building colour palettes: GitHub’s Accessible Colour Palette Builder WebAIM Contrast Checker Colour Blindness SimulatorAll of these are verified resources – it’s important to check that any resources have been accredited by an external body.2) Typography: it's more than just wordsWhat you say is important. But so is how you say it – and that includes the typography you use. Different styles, typefaces and font weights can make text more or less legible and readable. This is particularly important for people with learning difficulties or visual impairments. Avoid styles where letters mirror each other, such as b/d or p/q. This increases the chance of letters being muddled. Use letterforms that have equal stroke thickness, rather than lots of thin strokes. This makes words easier to read at smaller sizes or lower resolution. Watch out for extreme font weights, as letters become merged and are less recognisable.3) Formatting your copyThe layout of your text is also important. The spacing of columns, individual letters and lines all has an effect on the reading experience. Narrow columns disrupt sentences at odd places, and makes reading awkward. Readers absorb less information. Similarly, columns that are too wide means the reader has to track back further, and may lose their place. Kerning (placement of individual letters) that is too tight merges letters, but too loose and they will float across the page.Hopefully, you will already be doing many of these things. But in this digital age, as more people have greater access to an ever-increasing amount of content, you need to ensure you are doing all you can to make the experience accessible – and pleasant – for all. Interested in learning more? Keep an eye out for part two of this series, covering accessibility options specific for print and digital content. Want to take a step further and get personalised advice on how to make your content accessible? Get in touch with us.Read more from Up for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio Hire --- ### Page: https://www.transformcomms.co.uk/post/dos-and-donts-of-thought-leadership Title: Dos and don'ts of thought leadership content creation - Blog Meta Description: Learn the essential dos and don'ts of crafting effective thought leadership content. Discover how to optimise thought leadership marketing with insights tailored to your audience, business objectives, and brand tone. Language: en Canonical URL: https://www.transformcomms.co.uk/post/dos-and-donts-of-thought-leadership ## Headings Structure: H1: Dos and don'ts of thought leadership content creation H3: DO: Think about your audience H3: DO: Utilise the expertise of your team H3: DO: Define your content's purpose H3: DON'T: Make your content sales-focused H3: DON'T: Forget your audience H3: DON'T: Teach your audience what they already know H2: Up for a chat? H3: Download portfolio ## Main Content: BlogDecember 2023Written by Sally GoodallDos and don'ts of thought leadership content creationIf you haven’t done so already, now might be the right time to add thought leadership to your marketing mix. In a recent Edelman survey, 55% of decision-makers said that during an economic downturn, it is more important for suppliers who don’t offer products / services that are essential to operations to produce high-quality thought leadership if they want to win their business. Equally, expectations are high. In the same research, 60% of respondents expected thought leadership to keep their brand and capabilities top of mind during a downturn, even among clients or prospects who cannot buy from them because of budget constraints.That’s why it’s important to remember that thought leadership content isn't about direct sales pitches. It's about offering valuable insights, innovative ideas, and expertise that resonates with your target audience. Here are some essential dos and don'ts to keep in mind to get the most out of your thought leadership content.DO: Think about your audienceOne of the fundamental aspects of crafting successful thought leadership content is understanding your audience. Your content should speak directly to their interests, challenges and goals. This means going beyond generic marketing speak and diving deep into the issues that matter most to your readers. Thought leadership content should educate, inspire and provide solutions to problems your audience faces.Remember, this isn't a marketing brochure or a product pitch. It should be informative and avoid overt sales language. Your audience should walk away from your content feeling enlightened, not pressured to make a purchase.DO: Utilise the expertise of your teamYour organisation is likely filled with experts who possess valuable insights and experiences. Tap into this wealth of knowledge and showcase your team's expertise through thought leadership content. However, be thoughtful about your choice of authors. Avoid attributing every piece to the CEO, just because of their title. Diversify the voices within your organisation, as different perspectives will enrich your content.Highlighting multiple voices within your company not only adds depth to your thought leadership content but also humanises your brand. It demonstrates that your organisation is more than just one individual, it's a collective of experts with diverse viewpoints and expertise.DO: Define your content's purposeBefore you start crafting thought leadership content, it's essential to define its purpose. What are your business objectives? Are you looking to recruit top talent, enhance your reputation, or position your organisation as an industry authority? Having a clear goal in mind will guide your content creation efforts and ensure every piece aligns with your overarching marketing strategy.By setting specific objectives, you can measure the effectiveness of your thought leadership content and tailor it to achieve your desired outcomes.DO: Match your tone with your brandWhile thought leadership content is focused on providing valuable insights, it doesn't mean it has to be dull and devoid of personality. Your brand's tone of voice should shine through in your content. Whether your brand is known for being professional, friendly, or innovative, your content should reflect this personality.Remember that there's no such thing as a boring topic, it's all about how you communicate it. Engaging, well-crafted content can make even the most complex subjects interesting and relatable to your audience.DON'T: Make your content sales-focusedThought leadership content is not a platform for direct sales pitches. People engage with thought leadership to gain knowledge and insights, not to be bombarded with sales messages. Avoid turning your content into a promotional vehicle for your products or services. Instead, focus on providing value and building trust with your audience.DON'T: Forget your audienceCreating one-size-fits-all content rarely leads to success in thought leadership marketing. Your audience is diverse, with varying needs and interests. Tailor your content to specific segments within your target audience, addressing their unique pain points and challenges. This might be people in different job roles or departments in a business, or at different stages in their career. Personalisation and relevance are key to capturing and retaining your audience's attention.DON'T: Teach your audience what they already knowPatronising your audience by rehashing common knowledge is a sure-fire way to lose their interest – and your credibility. Respect your readers' intelligence and offer fresh, thought-provoking insights. Thought leadership content should stimulate new ideas, provoke discussions, and challenge conventional thinking within your industry.Thought leadership content can be a powerful tool for establishing your organisation as a credible authority in your field. By following these d --- ### Page: https://www.transformcomms.co.uk/post/earth-day-2024-aspirations-into-action Title: Earth Day 2024 - Blog Meta Description: Celebrate Earth Day 2024 with Transform. Discover how our community engagement, business collaboration, and student projects are driving a sustainable future. Language: en Canonical URL: https://www.transformcomms.co.uk/post/earth-day-2024-aspirations-into-action ## Headings Structure: H1: Earth Day 2024 H3: Community Engagement for a Sustainable Bath H3: Large Business Forum H3: Preserving Our Local Environment H3: The Power of Collaboration H2: Up for a chat? H3: Download portfolio ## Main Content: BlogApril 2024Written by Earth Day 2024For Earth Day this year, we’ll be sharing our vision on how we can bridge the gap between environmental aspirations and tangible action. Read this blog to discover how our community engagement, business collaboration, and student projects are driving a sustainable future, to get you inspired and motivated for a more sustainable 2024. Community Engagement for a Sustainable BathWe took to the streets of Bath to spread awareness about environmental, social, and governance (ESG) issues. Our team, alongside Director and Co-Founder Daniel O'Connor, were engaging with the community to find out their level of understanding when it comes to ESG and Net Zero goals. Educating the public, one conversation at a time! *Watch our video below to hear the community's engaging responses‍‍Large Business Forum Transform hosted a forum specifically for large businesses in 2023. Our ESG consultants partnered with the University of Bath, Bath & North East Somerset Council, and the West of England Combined Authority. This presented a fresh opportunity for businesses to connect with like-minded organisations and propel their ESG initiatives forward.The Large Business Forum featured a thought-provoking roundtable discussion, with key figures from academia, industry, and government, fostering a collaborative environment to brainstorm sustainability solutions. ‍‍Preserving Our Local EnvironmentDon't forget the importance of hands-on action! We were proud to have organised a successful community river clean-up event in 2023, but until the rivers are spotless, the job isn’t finished. We’ll be getting knee deep again in 2024, so join us as we work together to protect our local waterways and the wildlife that calls them home. It's a rewarding way to give back to the planet and a nice initiative to celebrate Earth Day. While a big clean easier with a team of people, individuals make a big difference too, so try your best to get out there and pick up some plastics. ‍The Power of CollaborationWe believe in the power of collective action to create real change. Throughout the year, we'll be hosting more events and initiatives to keep the conversation going and empower large businesses to take significant steps towards sustainability. The ERA Network is a powerful new event, bringing together businesses, students, and academics in the Southwest of England. This collaboration, spearheaded by Transform (a communications and digital marketing team who specialise in ESG consultancy), Action Net Zero (Transform ESG's partner company), and the University of Bath, aims to tackle the business challenges of achieving net-zero emissions.The ERA Network serves as a platform for businesses to share knowledge, collaborate, and find sustainability solutions to reach their net-zero goals. By leveraging student projects and research alongside academic expertise from the University of Bath, the network empowers businesses to meet their ESG reporting requirements and contribute significantly to the region's overall net-zero targets. Additionally, the ERA Network's success could pave the way for similar initiatives across the nation.The network fosters collaboration through regular meetings and events where businesses can openly discuss their net-zero challenges under the Chatham House Rule. The safe space allows for honest and productive conversations. Furthermore, the network facilitates student projects specifically designed to address real-world business challenges related to achieving net-zero. By connecting businesses with relevant academic experts, the ERA Network creates a win-win situation for all parties involved.Businesses participating in the ERA Network gain valuable insights from shared experiences and sustainability solutions from their peers. Students get the unique opportunity to apply their knowledge to real-world problems, gaining invaluable practical experience. Businesses also benefit from fresh perspectives and innovative ideas from the next generation of students, interested in sustainability.Connect with the ERA Network on LinkedIn to stay up-to-date on their latest initiatives, event announcements, and collaboration opportunities. Together, we can build a more sustainable future for the Southwest.‍ Connect on LinkedIn, to keep up to date with all of our upcoming events. Read more from Up for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy --- ### Page: https://www.transformcomms.co.uk/post/episode-1---video-marketing Title: Episode 1 - Video Marketing - Podcast Language: en Canonical URL: https://www.transformcomms.co.uk/post/episode-1---video-marketing ## Headings Structure: H1: Episode 1 - Video Marketing H2: Up for a chat? H3: Download portfolio ## Main Content: PodcastAugust 2023Written by TransformEpisode 1 - Video MarketingIn this inaugural episode, we delve into the dynamic realm of B2B video marketing. Discover how harnessing the power of visual storytelling can amplify your business's reach, engagement, and conversion rates. Get ready to unlock a new dimension of success through the art of video marketing.‍‍Transform is a communications, digital marketing, and ESG consultancy — based in Somerset, with a global reach. Check out the rest of Transform's youtube channel. Don’t forget to subscribe! ‍TransformWe’re not just a marketing agency. We’re your agents of change.Read more from TransformUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close --- ### Page: https://www.transformcomms.co.uk/post/episode-2---in-house-vs-outsource Title: Episode 2 – In-house vs Outsource - Podcast Language: en Canonical URL: https://www.transformcomms.co.uk/post/episode-2---in-house-vs-outsource ## Headings Structure: H1: Episode 2 – In-house vs Outsource H2: Up for a chat? H3: Download portfolio ## Main Content: PodcastOctober 2023Written by Sally GoodallEpisode 2 – In-house vs OutsourceWelcome to Episode 2 of our podcast, where we delve deep into the world of marketing agencies, consultancies, and the art of building strong client relationships. In this episode, you'll gain valuable insights from industry experts as they share their experiences and wisdom.‍‍Timestamps:00:08 - Working with Marketing Agencies and Consultancies05:23 - Branding, Strategy, and Collaboration10:18 - Client-Agency Relationships and Effective Communication15:49 - Marketing Consultancy Client Relationships21:14 - Building Strong Client Relationships in Marketing- Building Strong Client Relationships in Marketing- Building Strong Client Relationships in Marketing- Building Strong Client Relationships in Marketing26:45 - Client-Agency Trust, Communication, and Quality32:07 - Client Satisfaction and Successful Marketing Campaigns‍Transform is a communications, digital marketing, and ESG consultancy — based in Somerset, with a global reach. Check out the rest of Transform's youtube channel. Don’t forget to subscribe! ‍Sally GoodallAccount DirectorSally is highly organised and skilled at managing multiple clients, ensuring their brand needs are met with top-notch service. With over ten years of experience as an Account Manager in print publications, she now oversees multi-million-pound budgets at Transform, building trusted relationships and leading projects with enthusiasmRead more from Sally GoodallUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close --- ### Page: https://www.transformcomms.co.uk/post/episode-3---why-you-still-need-a-website Title: Episode 3 - Why you still need a website - Podcast Language: en Canonical URL: https://www.transformcomms.co.uk/post/episode-3---why-you-still-need-a-website ## Headings Structure: H1: Episode 3 - Why you still need a website H2: Up for a chat? H3: Download portfolio ## Main Content: PodcastFebruary 2024Written by TransformEpisode 3 - Why you still need a websiteHope you enjoy watching EP-3 of our podcast, B2B or Not 2B, where our Director, Dan, and Senior Multimedia Designer, Nick, discuss all things website. In this video, Dan and Nick discuss when and why you might need a website, when you should refresh your website, and much more. Transform CDE is a communications, digital, and ESG agency — based in Somerset, with a global reach.‍‍Transform is a communications, digital marketing, and ESG consultancy — based in Somerset, with a global reach. Check out the rest of Transform's youtube channel. Don’t forget to subscribe! ‍TransformWe’re not just a marketing agency. We’re your agents of change.Read more from TransformUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close --- ### Page: https://www.transformcomms.co.uk/post/episode-4---are-business-awards-worth-it Title: Episode 4 - Are business awards worth it? - Podcast Language: en Canonical URL: https://www.transformcomms.co.uk/post/episode-4---are-business-awards-worth-it ## Headings Structure: H1: Episode 4 - Are business awards worth it? H2: Up for a chat? H3: Download portfolio ## Main Content: PodcastApril 2024Written by TransformEpisode 4 - Are business awards worth it?Thanks for watching Dan, one of our Directors, and Karolyn, our Head of Content, discuss awards for businesses in episode 4 of our podcast B2B or Not 2B. In this video, Dan and Karolyn discuss all things awards, from why your business needs them, to what to look out for when picking awards to submit for.‍‍TIMESTAMPS: 00:00 – Intro00:35 – Why do awards matter in B2B marketing?03:52 – What do awards do for your business?10:50 – What should you avoid?17:01 – Top tips for writing award submissions20:10 – Who should write your award submissions?‍Transform is a communications, digital marketing, and ESG consultancy — based in Somerset, with a global reach. Check out the rest of Transform's youtube channel. Don’t forget to subscribe! TransformWe’re not just a marketing agency. We’re your agents of change.Read more from TransformUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close --- ### Page: https://www.transformcomms.co.uk/post/episode-5-verbal-and-visual-branding Title: Episode 5 - Verbal and Visual Branding - Podcast Meta Description: The latest episode of our B2B or Not 2B podcast, where Vanessa and Karolyn discuss verbal and visual branding. Language: en Canonical URL: https://www.transformcomms.co.uk/post/episode-5-verbal-and-visual-branding ## Headings Structure: H1: Episode 5 - Verbal and Visual Branding H2: Up for a chat? H3: Download portfolio ## Main Content: PodcastNovember 2024Written by Episode 5 - Verbal and Visual BrandingThanks for watching the latest episode of our B2B or Not 2B podcast, where Vanessa and Karolyn discuss verbal and visual branding.‍‍Read more from Up for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close --- ### Page: https://www.transformcomms.co.uk/post/equation-for-good-thought-leadership Title: Equation for good thought leadership - Thought Leadership Meta Description: Discover the secret formula for creating thought leadership content that builds trust, authority, and engagement. Explore six essential steps to unlock the power of thought leadership, from tapping into subject matter experts to effective content sharing. Become a trusted authority in your field today. Language: en Canonical URL: https://www.transformcomms.co.uk/post/equation-for-good-thought-leadership ## Headings Structure: H1: Equation for good thought leadership H3: 1. Harness the power of Subject Matter Experts (SMEs) H3: 2. Conduct thorough research before writing thought leadership H3: 3. Create a bullet-point outline H3: 4. Draft (and refine) H3: 5. Pay attention to design H3: 6. Share your thought leadership H2: Up for a chat? H3: Download portfolio ## Main Content: Thought LeadershipNovember 2023Written by Equation for good thought leadershipIn the ever-evolving landscape of content marketing, thought leadership has become a driving force behind building trust, authority, and engagement with your audience. But what's the secret formula for creating great thought leadership content that truly stands out and resonates with your target audience? Here are six key steps to uncover the equation behind great thought leadership.1. Harness the power of Subject Matter Experts (SMEs)When you start creating thought leadership content, your first and most crucial step is to tap into the wealth of knowledge possessed by Subject Matter Experts (SMEs). These experts should always be consulted during the production of thought leadership content. Without their insights, your white paper or evergreen guide risks losing its credibility – and originality.SMEs bring industry insider knowledge to the table, helping you understand not only the sector at large but also how your organisation fits within it. If you don't have SMEs internally, don't worry. You can connect with key individuals in your industry and interview them instead. This not only demonstrates your connection to leading thinkers in the relevant space but also has the potential to expand the reach of your content through their circles.Whether you're already an SME looking to become a thought leader, or an in-house marketing team aiming to maximise and communicate your organisation's expertise, SMEs are your new best friends.2. Conduct thorough research before writing thought leadershipOnce your topic is finalised and SMEs have been consulted, it's time to fill any knowledge gaps. Depending on your target audience, you may need to delve deeper into contextual details about the contemporary landscape of your topic or audience.For instance, a guide targeting Chief Technology Officers will differ significantly from one aimed at warehouse operatives. These audiences have distinct roles, priorities, and areas of expertise. Ensure that your content caters to their specific needs and preferences.Incorporating contemporary contextual details, such as industry news or current events, can also help position your content in the present moment and highlight its relevance. This is particularly important for topics like the climate crisis and ESG (Environmental, Social & Governance) matters, which are continually evolving.3. Create a bullet-point outlineBefore diving into the full draft, it's wise to create a bullet-point outline. This outline will help identify and resolve any issues without getting bogged down in multiple iterations. It also aids in understanding the flow of your guide's information and arguments.4. Draft (and refine)Once your outline is approved, it's time to start writing. Perfecting a final draft usually involves a couple of rounds of revisions, so invest time in the writing and editing process. It's crucial to have others, both within and outside your industry, read your content to gain diverse perspectives. You want your guide to be understandable to everyone, regardless of their existing knowledge. However, be cautious not to fall into the "too many cooks" situation, where too many clashing opinions stall progress.5. Pay attention to designFor white papers and evergreen guides, design is as critical as content. It's the design that captures the reader's attention first. Ensure that the design reflects your brand, is eye-catching, and, most importantly, is accessible to all readers.6. Share your thought leadershipProducing thought leadership content is just the beginning; it shouldn't languish on your website. To establish yourself as a thought leader, maximise your reach across various channels. Consider:• Social media: Share your content on social media platforms to engage with your audience directly.• Email campaigns: Use email marketing to reach your subscribers and keep them informed.• Video content: Create videos that introduce and discuss your thought leadership topics; video content often garners more attention.• Media pitching: Pitch articles to industry-specific media outlets or conferences for keynote sessions. This can help amplify your message and reach a wider audience.• In-Person opportunities: Distribute physical copies of your guides at conferences, exhibitions, or even on coffee tables in your office to pique visitors' interest.Remember, it's not just about having expertise, it's about what you do with it. By following these steps and staying committed to your thought leadership strategy and content, you can unlock the equation behind great thought leadership and establish yourself as a trusted authority in your field.Read more from Up for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail Addr --- ### Page: https://www.transformcomms.co.uk/post/esg-communications-marketing Title: The role of ESG communications and marketing - Blog Meta Description: What is the role of communications in ESG and how to create an ESG communications plan to engage all stakeholders. Language: en Canonical URL: https://www.transformcomms.co.uk/post/esg-communications-marketing ## Headings Structure: H1: The role of ESG communications and marketing H2: ESG communications to engage with your leadership team H2: ESG communications to engage with your people H2: ESG communications to engage with your suppliers H2: ESG communications to engage with your community H2: We’re here to help H2: Up for a chat? H3: Download portfolio ## Main Content: BlogSeptember 2023Written by Veronica HannonThe role of ESG communications and marketingPerhaps putting the words ESG (Environmental, Social, Governance), communications, and engagement smacks of greenwash, suggests the promotion of empty promises, and raises some eyebrows.Rest assured. This blog post is absolutely not an instruction manual for writing press releases about the latest tree you’ve planted. Instead, we look at the critical role of ESG communications when engaging with your leadership teams and people internally about the positive steps your business is taking, or hoping to take. We’ll also look at ESG communications from an external perspective — for example, how can you support and align the varied needs of your suppliers, community and customers with your ESG strategy and action plan?At the heart of an ESG strategy is changing the actions and behaviours of people. This is what will cause the greatest impact. And behaviour change will only come when people have faith and belief in what you do. That’s why we believe ESG communications is not a promotional tool. It’s about engaging all your stakeholders from the start of, and throughout, your journey for the sake of the values your business now holds.‍ESG communications to engage with your leadership teamIn many organisations we’ve worked with, ESG planning and actions are often handed to internal teams — which may, or may not, have a board representative — to tick the ESG box. However, this doesn’t mean principles, policies, and practical application will become embedded as part of their business strategy. For your business to create an ESG strategy that delivers, you need the complete buy-in and engagement from your leadership team. Equally, you will need to prioritise your short-, medium- and long-term goals, all of which will need to have been written with alignment alongside larger, overall business goals.Transform ESG starts here: with the engagement of your leadership team. We dive deep to understand what drives them personally and professionally, where they see opportunities (and risks), as well as where they’re motivated to take the lead on formulation, implementation, and reporting of ESG.‍ESG communications to engage with your peopleESG is not something that can be driven solely from the top down. You also need to engage your whole organisation on your ESG journey — fortunately, this is often where you’ll find the most passion and innovative ideas about what your business could achieve, on a small and grand scale. Capturing and harnessing these ideas will give your ESG strategy the impetus and momentum required. And, when your employees feel their work is contributing to a greater good, they’ll be more engaged and motivated with their day-to-day work, too — this 2020 study from Marsh McLennan showed top employers have significantly higher ESG scores than their industry peers.‍ESG communications to engage with your suppliersWith the growth of climate-related regulations and legislation, large organisations are increasingly having to report on their Scope 1 & 2 emissions. Scope 3 emissions are the indirect emissions from a company’s value-chain — large organisations are looking at how to measure and report on these, too.Whatever the size of your organisation, any business with larger companies will soon require the provision of your own ESG strategy and action plan.Transform ESG, while working with a global publisher, engaged with suppliers at an early stage. During these discussions, we looked at how printers could facilitate collaboration to reduce emissions and costs of transport. Competitive companies worked together to reduce packing, freight and, ultimately, emissions — they all saw the value of collaboration. By engaging your supply chain, not only can you help spread best practice and provide valuable guidance and advice, but there may also be beneficial actions you could implement yourself. It’s what we look for and call win-win-win scenarios. ‍ESG communications to engage with your communityEvery business operates within communities. These might be local communities, or perhaps the industry you work in and any peer networks. Successful ESG strategies rest on collaboration and group learning. By engaging your community, you can share and learn best practice (not to mention the inevitable mistakes made). At Transform ESG and Action Net Zero, we’ve partnered with the University of Bath to share regional expertise. We’ve set up the Green Employability Network to increase collaboration between large employers while offering access to young talent — to keep and develop skills in the South West region. There are some great ideas out there. Our partner Action Net Zero is spearheading the adoption of community EV (electric vehicle) charging by working with organisations, schools, community sports grounds, and other civic centres to install community EV charging, ensuring everyone has access.‍We’re here to helpContact us at Transform E --- ### Page: https://www.transformcomms.co.uk/post/esg-greenwashing-and-its-shadow Title: ESG greenwashing and its shadow - Blog Meta Description: Businesses are being caught out for spreading ESG greenwashing messages. We consider the importance of living ESG values, and the shadow cast by not doing so. Language: en Canonical URL: https://www.transformcomms.co.uk/post/esg-greenwashing-and-its-shadow ## Headings Structure: H1: ESG greenwashing and its shadow H3: The importance of living ESG values H3: The ESG shadow H3: Embracing an ESG ecosystem H2: Up for a chat? H3: Download portfolio ## Main Content: BlogNovember 2023Written by ESG greenwashing and its shadowThe activist group Extinction Rebellion has, in recent months, held a series of protests outside various PR award ceremonies and institutions, including PRWeek UK Awards. They’ve targeted what’s been described as the ‘ghastly greenwashing activities of PR companies’.The world increasingly expects businesses to live up to the ESG (Environmental, Social, Governance) values and practices they set for themselves — rather than hide a lack of action behind moral posturing, known as ESG greenwashing.What many don’t consider beyond this, however, is what we refer to as the ‘ESG shadow' — the areas not immediately visible to us that may be vulnerable to ESG greenwashing.The importance of living ESG valuesThe need for businesses to practice genuine ESG principles goes beyond mere optics. True ESG integration has several crucial benefits.• It helps companies mitigate risks related to regulatory compliance, reputation damage, and operational disruptions.• It enhances financial performance and access to capital — ESG-focused investors increasingly seek to align their investments with sustainable, ethical companies.• It fosters innovation and competitiveness, as sustainable practices often lead to cost savings and new market opportunities.• Responsible ESG practices are essential for retaining and attracting the best talent in an era where employee values and expectations are closely aligned with ESG and corporate social responsibility.ESG greenwashing is when corporations claim to be acting on ESG values, while fully aware that they are engaging in practices that go against those values — and where an ESG claim becomes nothing more than a PR stunt.There is another side to this problematic conversation, however, one that’s only just being considered. Companies are not only acting against ESG principles but casting an ‘ESG shadow’.The ESG shadowHere, we look at the areas not within our immediate circle or eyeline.One of the first areas where corporations need to shine a light is their supply chain. Ensuring suppliers adhere to ESG standards is a critical step. From a carbon perspective, this relates to Scope 3 emissions, but the impact of supply chain is far greater. Ethical sourcing, transparency, and responsible procurement practices are integral components of a robust ESG strategy. Organisations need to ask themselves whether their suppliers align with their values and if they’re committed to reducing their own environmental and social impacts in the same way the organisation has committed to. By holding their suppliers to the same high standards, organisations can have a more significant influence on the ESG landscape.The ESG shadow also extends to the clients of a corporation. Engaging with clients who align with ESG principles can create a mutually beneficial relationship — not doing so, or simply accepting payment from clients who contribute to negative environmental or social impacts, is no better than actively harming ESG values within your own organisation’s remit.Effectively addressing the ESG shadow requires robust measurement and reporting mechanisms. Just as organisations report their internal ESG metrics, they should also evaluate the ESG performance of their suppliers, partners, and clients — and the long shadow this casts through the choices and partnerships they choose to take and create. Transparent reporting creates a ripple effect, encouraging all stakeholders to improve their ESG practices and it is through this collaborative approach that real change can occur. Embracing an ESG ecosystemCorporations must not limit their ESG efforts to internal practices alone. Embracing the ESG ecosystem – which includes suppliers, partners, and clients – is an essential step towards creating a sustainable future. The concept of the ESG shadow reminds us that our impact extends far beyond our immediate operations or individual actions. By upholding and encouraging genuine ESG principles throughout the entire business network, corporations will collectively contribute to a brighter, more sustainable world. As Extinction Rebellion's protests have shown, the world is watching, and it's time for businesses to take responsibility not just for their own actions but also for the shadows they cast.Read more from Up for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863 --- ### Page: https://www.transformcomms.co.uk/post/five-tips-for-successful-seo-strategies Title: Five tips for successful SEO strategies - Blog Meta Description: An SEO strategy is essential if you want your expertise to be found by those looking for it. Read our top five tips. Language: en Canonical URL: https://www.transformcomms.co.uk/post/five-tips-for-successful-seo-strategies ## Headings Structure: H1: Five tips for successful SEO strategies H3: #1 — Human-first content. H3: ‍#2 — Avoid keyword-stuffing. H3: #3 — Links are your friends. H3: #4 — Be consistent. H3: #5 — Think accessibility. H2: Up for a chat? H3: Download portfolio ## Main Content: BlogFebruary 2023Written by Five tips for successful SEO strategiesWriting SEO-friendly content for a website is incredibly important when trying to build a strong online presence. In fact, neglecting an SEO strategy is as fruitful as hiding a needle in a haystack, then asking your customer to retrieve it without a metal detector — no one’s going to find you.Daniel, our senior account manager and content writer at Transform Communications, suggests a handful of things you can do when writing to optimise your content in a way that search engines will gobble up.‍#1 — Human-first content.Google is not a stupid robot we can fool by inserting a hodgepodge collection of relevant words — its algorithm grows smarter every day. More importantly, your customers and clients are also (we assume) not stupid robots and (again, we’re assuming) you’ll want them to read whatever you’re writing. The more human, creative, and interesting, the better. Your priority, always, should be to create valuable content that benefits the user.It’s worth giving Google’s August 2022 content update a read for their most recent changes. This update works against content that is written for the algorithm alone, so you should always ensure that your content is genuinely useful and understandable by the human being on the other side of the screen. ‍‍#2 — Avoid keyword-stuffing.There’s no magic formula to outsmarting search engines, and what may have worked in the past could now be a hindrance. Simply adding or repeating every relevant word you can think of into the content, like a tweet full of pointy hashtags, won’t hold a reader’s attention. It shows a misunderstanding of how the platform works, feels incredibly clumsy and difficult to read, and, in turn, it becomes less accessible.Instead, conduct proper keyword research and utilise what you find on the appropriate blog post or page.Some places to start finding your keywords:Make a list of broad topics that are relevant to your own.Expand each topic with a list of phrases you think your customers use.Use Google to test the strength of those keywords. (More results = more competitive.)Find out where you rank in your industry — software like Semrush or Ahrefs is invaluable for this.‍‍#3 — Links are your friends. Backlinks are fundamental when building domain authority. This is when links from other trusted websites (read: high ranking on Google) send people your way. This is why PR / media relations programmes (one of many things we can work with you on) are invaluable for SEO: high-traffic domains, like national newspapers and magazines, notably boost SEO.Similarly, internal links that are helpful by pointing the user to other relevant pages on your own site (like the previous paragraph, where we showed you our services page) can help improve your ranking. These indicate you have a rounded knowledge of your area of expertise and are, therefore, more trustworthy.We’d recommend linking to reliable external sources, too. These imply that you’ve done your research and stay up to date with the latest thinking on your subject matter. Every little bit helps.‍#4 — Be consistent.Search engines don’t mind whether it’s every month, week, or day when it comes to posting new content — whatever works for you, provided you’re consistent. Regular posting should enable you to cover a broad range of your most relevant keywords, too, without feeling the need to keyword stuff or worry that you’re leaving some behind.‍#5 — Think accessibility.Search engines are getting better and better at picking up on websites and pieces of content that consider the accessibility of its users. There’s no end to the list of things you could do to improve, but some key things to consider include:Organise your points. Generally, aim for: simplest at the top, more complex near the end. Readability. Use tools like Hemingway to check the reading level of your content and make sure the audience you’re expecting won’t be pushed away or flabbergasted by unnecessarily complicated language. In 2015, 1 in 6 adults in England had literacy levels at or below Level 1 (Literacy Trust), the equivalent of a child aged 5-7 — statistics like these should be kept in mind when deciding on the words you use, and the way you use them. Avoid turns of phrase and complicated metaphors in the majority of cases; easy to understand language should be a priority, even when communicating a complex subject.Layout. Use H2 and H3 subheadings (not just bold text), short sentences, and tight paragraphs. Bullet points are great, too — anything that collects individual points in an easily readable format will help people find what they’re looking for. If you’re interested in learning more about creating a truly inclusive and accessible digital experience, find out more about designing for accessibility in Creative Designer George’s blog post on Transform Digital’s website.A successful SEO strategy can transform your organisation’s reach and reputation. At Transform --- ### Page: https://www.transformcomms.co.uk/post/grow-linkedin-profile-b2b-marketing Title: Why (and how) you should grow your LinkedIn for B2B marketing - Blog Meta Description: LinkedIn for B2B marketing serves a crucial purpose for any business. Here, Transform Comms share why (and how) you should grow your profile. Language: en Canonical URL: https://www.transformcomms.co.uk/post/grow-linkedin-profile-b2b-marketing ## Headings Structure: H1: Why (and how) you should grow your LinkedIn for B2B marketing H3: Why you should use LinkedIn for B2B marketing H3: How to set up LinkedIn for your B2B marketing H3: Key takeaways H3: Need a hand? H2: Up for a chat? H3: Download portfolio ## Main Content: BlogMay 2023Written by Why (and how) you should grow your LinkedIn for B2B marketingIn our day-to-day lives, we may flock to social media platforms like Instagram, X and TikTok to pass the time with whatever new content appears on our feeds. Our work lives, however, require something a little different. While Instagram, X and TikTok can play a role in B2B marketing when implemented correctly, the people you’re trying to reach in this market are primarily using one platform: LinkedIn. With over 1 billion members as at January 2025 (that’s 12% of the planet, or one in eight people) LinkedIn offers a vast audience of business-focused users. 134 million people actively use the platform every day, and every minute, LinkedIn sees – Over 1.6 million feed updates 2 million pieces of content published 13 thousand connections made Somewhat surprisingly, data suggests that LinkedIn is used sparingly with an average of 46 minutes per user, per month. Perhaps this is because LinkedIn is used with more focus and purpose, further emphasising why it' such a crucial tool for B2B marketing. Below, we share some of the biggest returns you can expect to see for time spent on your business’ LinkedIn marketing strategy. Then, we’ll explain how you might achieve these returns. ‍Why you should use LinkedIn for B2B marketing In a B2B context, LinkedIn presents an ideal platform to consistently meet the right people, in the right place, at the right time. If you have a clear strategy, and you’re willing to put in the time you’ll get a lot back for your efforts, including: Boosted brand recognition: LinkedIn is a powerful platform to establish your brand’s presence. By consistently sharing valuable content and engaging in relevant industry discourse, you ensure that people remember your brand, and you’re front of mind when potential clients are considering new partnerships. Powerful lead generation: LinkedIn is home to over 65 million decision makers, and over 180 million senior-level business influencers (Social Pilot, 2025). This is why the platform is more effective at generating leads than Facebook and X, with 40% of B2B marketers reporting LinkedIn as their most effective channel for driving high quality leads. There are two main avenues for lead generation on LinkedIn – paid ads and organic lead generation through engagement. With tools like LinkedIn Ads, InMail and Sales Navigator, businesses can reach out directly to decision makers to shorten sales cycles and improve conversion rates. LinkedIn’s conversion rate is twice that of other platforms such as Google and social media platforms (WebFX, 2025). It’s important to keep in mind however that conversions on LinkedIn don’t always equate to a sale. A variety of conversions can be earnt including form submissions, content downloads and event registrations. The ability to reach, and speak to, your target audience: While some organic strategies like SEO optimisation can be a little complex to navigate, 77% of marketers say LinkedIn does provide quality, organic results (The Social Shepherd, 2025), meaning the right people are seeing what you put out there, whether that’s potential clients, business leaders or industry-influencers. With LinkedIn, you’re empowered with the ability to connect by targeting specific industries, job roles and companies, whether through paid ads or organic content. Ads that actually work: 75% of B2B marketers advertise using LinkedIn Ads because it’s the perfect place to reach business decision-makers — 80% say those ads provide better results than anywhere else, and more than 33% of buyers who see a business ad on LinkedIn go on to research the company with the purpose of possible purchase (Cognism, 2025). Enhanced authority: Engaging in industry discourse and sharing valuable insights, such as thought leadership content, helps build your brand’s credibility and positions your business as an authority in your industry, fostering trust with potential clients and partners. The ability to attract quality talent: Beyond marketing, LinkedIn is one of the most popular job-seeker platforms out there. Thanks to a streamlined process 14.9 thousand people submit job applications every minute (The Social Shepherd) – that’s around 21.4 million job applications every day. And every minute, seven people are hired. A strong LinkedIn presence not only boosts your marketing efforts, but also attracts skilled professionals, more likely to be aligned with your company’s values and goals. This is supported by the fact that 67% of recruiters say that talent hired via LinkedIn is of higher quality than candidates they find via alternative platforms. By posting about your company culture, employee achievements and industry insights, you can simultaneously enhance your B2B marketing, while portraying that you’re a desirable place to work. ‍ How to set up LinkedIn for your B2B marketing Now that we've covered why you should utilise LinkedIn for your B2B marketing strategy, her --- ### Page: https://www.transformcomms.co.uk/post/how-much-does-a-marketing-agency-cost Title: How much does a marketing agency cost? - Blog Meta Description: Find out how much marketing agencies charge — and whether it’s worth it. Language: en Canonical URL: https://www.transformcomms.co.uk/post/how-much-does-a-marketing-agency-cost ## Headings Structure: H1: How much does a marketing agency cost? H3: How expensive is in-house marketing? H3: How expensive is a marketing agency? H2: Up for a chat? H3: Download portfolio ## Main Content: BlogNovember 2023Written by Sally GoodallHow much does a marketing agency cost?When it comes to deciding whether your business should work with an external marketing agency or keep it all in-house, one of the first questions you might ask will be about cost.And that’s understandable. You want to be sure they’re really worth it.In short: yes, they are. (We certainly are, of course.) But rather than expecting you to take our word for it, we often find that looking at the alternative options available to you will help explain why so many of our clients have turned to us in the first place, and continue coming back for more.How expensive is in-house marketing?In our latest guide — In-house or Outsource: What gives best marketing value? — we talk through the key things to consider when it comes to looking at both in-house and external spend on marketing. We’ll come onto outsource marketing in a moment, but let’s start with the recruitment and ongoing employment process — or, put simply, the in-house option.Marketing recruitment is more expensive than you may think.• Recruitment agency fees (20–30% of the salary you’re hiring for). Depending on the role you’re hiring for, this could sit anywhere between £5,000 and £30,000 (see below).• If you’re handling recruitment efforts in-house, promoted posts — whether on LinkedIn or another jobs board site — will cost in the region of £200–400. On top of that, you’re spending your own time sifting through stacks of job applications, organising interviews, and liaising with candidates. It’s estimated an average employer spends roughly 25.5 days to hire a new worker.Moving onto the cost of an in-house role: this depends on seniority, experience, nuances of the role in question, not to mention location. There are all sorts of things that affect salaries, but if we consider averages for now, we could be looking at the following.• £100,000+ per year for a Chief Marketing Officer (CMO).• £35,000+ per year for a Marketing Manager.• £27,000+ per year for a Digital Marketing Executive.• £24,000+ per year for a Graphic Designer.For people to thrive in their roles, they’ll also need more than just a salary. You’ll need to consider pensions, training, equipment — in fact, the true cost of an employee is anything up to 1.5 times their salary. And, especially for large, complex organisations, one person — say, a CMO — cannot handle all marketing functions alone. They need the support of that Marketing Manager role, or ideally more, to get close to hitting the objectives they’ll face.‍How expensive is a marketing agency?The great thing about working with a marketing agency — or a marketing consultancy like ours — is you can cut your cloth to fit your budget.This isn’t going to be an all-in approach. Every aspect of working with us — whether that’s a single project or entirely outsourced marketing support — is costed and specified. You pick and choose what works from our proposal (like a shopping list), after an initial deep dive session where we learn all about you, and work with us to find what fits your objectives and budget.Working with a marketing agency on a project-basis is a great way to test what they might be able to bring to the team. We recommend clients keep projects self-contained and specific — with a note that project-by-project work longer-term will inevitably lose the value of integrated marketing aligned with your broader objectives. Here are a couple of costed examples (correct at time of publishing).BRAND BRIEF from £5,000Developing a proposition and messaging, followed by a brand redesign? Package it up in a brief (or ask your marketing agency to do one for you) and get it started. We consider ourselves to be more of a consultancy, often closely involved with the business development of our clients due to extensive experience in this area, so this is where immediate value can be seen. As we get to know you, your people, and your brand, we’ll be in a greater position to develop your marketing strategy.THOUGHT LEADERSHIP BRIEF from £8,000Ready to take on a thought leadership campaign? This brings content creation and design together to present specialist outreach in the forms of blog posts, video, webinars, email marketing, and social media. The initial thought leadership campaign takes greater investment of time, and often quickly develops into a full programme mapped across a year.FULLY OUTSOURCED MARKETING from £5,000 to £12,000+ per monthFor the same cost as a CMO, you could have access to a full team — our Transform hive-mind — taking you all the way through from strategy to delivery. It’s every bargain hunter’s dream!We’re here to helpRather than worrying about recruitment, HR, training, and grand marketing objectives with not enough time, focus on doing what you’re best at — knowing all about what your business needs and offers — and enjoy the company of a whole team of marketeers.Whether it’s content writing or lead generation, social media advertisement or gra --- ### Page: https://www.transformcomms.co.uk/post/how-to-create-a-stellar-paid-campaign Title: How to create a stellar paid campaign - Thought Leadership Meta Description: One of our account managers shares his tips on how to create effective paid campaigns in our latest blog post. Read now. Language: en Canonical URL: https://www.transformcomms.co.uk/post/how-to-create-a-stellar-paid-campaign ## Headings Structure: H1: How to create a stellar paid campaign H2: Up for a chat? H3: Download portfolio ## Main Content: Thought LeadershipFebruary 2023Written by How to create a stellar paid campaignThere are more ways than ever to spread the word about what you do, but we continue to live in a culture where paid advertising spots have clout. Years back, AS SEEN ON TV! was the ultimate brag on the box — nowadays, social media campaigns and Google ads reign supreme. The consumer’s connection between attention and perceived quality has maintained its strength through the ages.Haris, Transform Digital’s Account Manager, is brilliant at paid campaigns — so much so, in fact, LinkedIn asked how he managed such fantastic results with one of his posts on their own platform.Here are Haris’ top three tips for creating the best paid campaigns possible.‍#1 — Funnels come first.If you’re attempting to get tonnes of sales through paid campaigns without first building trust in your brand, you may be disappointed with the results. There are lots of different things you’d like to achieve as a company and, as we’ll discuss in a second, understanding where you’re at in your journey and building a multi-layered campaign that invests in building trust with your audience — ahead of notable results in sales — will help to bring your conversion costs down.Don’t expect paid campaigns to be the sole backbone of your growth and marketing strategy. For the greatest success, combine a range of different tools and content to ensure you reach who you want, with what they want. Want to see how Transform Digital can help? Our services include website and graphic design, SEO, social, and PPC strategies, photography, and videography — so you look good, and perform even better. Check out our range of services.‍#2 — Understand your objective.Whether you’re looking for leads, to drive lots of website traffic, or building brand awareness, choosing the right objective for your paid campaign is vital to its success. Don’t try to do too much in a single post — decide what your focus is to nail each and every step.Having a clear call to action will also make it easier for the user to interact with your content. They’ll know what to click to get to the information they want.#3 — Choose the right platform.Each platform has its own niche audience.People on LinkedIn, for example, are perfect recipients for your B2B campaigns. With 756 million users worldwide, it’s the world’s largest professional network, ideal for building your brand’s reputation to that professional audience. Promotion of thought leadership content is ideal for this platform and its users.TikTok, on the other hand, may work best when targeting a younger audience or as a B2C platform. With 1 billion active users in 2021, and as the sixth most popular social media platform worldwide, its growth has been exponential. While TikTok has already been embraced by many B2C brands, it’s slowly gaining interest in the B2B space, with organisations using it to showcase their culture and values in an eye-catching, accessible way. With your objectives to hand, work out which platforms are likely to house the people you’d like to speak with. Contact a professionalWhen you work with a team of communications and digital professionals, like ours at Transform, not only is a big bunch of work lifted from your shoulders, but the results are likely to start flooding in — sooner, rather than later. We live, breathe, swim, fly, and saunter this stuff. Get in touch and let’s create paid campaigns that really pay off.‍Read more from Up for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By cli --- ### Page: https://www.transformcomms.co.uk/post/how-to-find-a-digital-marketing-consulting-service-that-fits-your-business-needs Title: How to find a digital marketing consulting service that fits your business needs - Blog Meta Description: Bri highlights the power of digital marketing for driving business growth, explaining how we can use data-driven insights from SEO and PPC to guide strategy, and details how to use social media to enhance brand visibility, engagement, and conversions. Language: en Canonical URL: https://www.transformcomms.co.uk/post/how-to-find-a-digital-marketing-consulting-service-that-fits-your-business-needs ## Headings Structure: H1: How to find a digital marketing consulting service that fits your business needs H2: Up for a chat? H3: Download portfolio ## Main Content: BlogJanuary 2025Written by Brianna Phillips How to find a digital marketing consulting service that fits your business needs Digital marketing is a powerful tool for business growth and a valuable investment. New tools to enhance digital marketing consulting services are advancing at a pace we’ve not seen before. Digital marketing covers a wide range of services including web development and Search Engine Optimisation (SEO), pay-per-click campaigns (PPC), blogs and email marketing. Plus – of course – both organic and paid social media. A 2024 study found that 64% of the global population now use social media – that’s 5.22 billion people! Navigating the technicalities of each of these tools to maximise their effectiveness requires the expertise, experience and creativity of a digital marketing agency. A digital marketing consulting service will integrate these tools into a marketing programme that optimises your business’ online presence, enhances brand awareness and boosts your online engagement.‍ What is a digital marketing consulting service? Digital marketing consultants are experts at understanding your audience, by researching their behaviours and preferences, and selecting the right digital channels to reach them with your message and cut through noise. They use digital marketing tools to drive traffic to your website (attracting high-quality leads), help your website rank higher in search engine results (enhancing your business’ visibility) and help your business stay front of mind. One of the benefits of working with a digital marketing consultant is their ability to strategically create content that is appealing to search engine algorithms and resonates with your audience. Quality content enables you to foster trust and loyalty with your audience, increases their positive perception of, and confidence in, your brand and improves the chance of conversion. A recent survey found that 78% of participants were willing to buy from a brand (over a competitor) if they’d had a positive social media experience with that brand. Digital marketing consultants also understand how to read and interpret data and key metrics. A good digital marketing consultant will filter out vanity statistics that sound impressive, but don’t lead to business growth. This ensures that only relevant and accurate data is used to achieve insights and give you a greater understanding of your audience. What are the benefits of hiring a full-service digital agency? There are two types of digital marketing agencies, specialist and full-service. Specialist digital marketing agencies focus solely on digital marketing while full-service agencies offer digital marketing as one of multiple focus areas. We have a blog post elaborating on these differences and guidance on how to choose the right type of agency for your business needs. Check it out here. A full-service digital marketing agency will provide you with an integrated marketing programme, utilising a variety of marketing channels to deliver a consistent message to a large and varied audience. It takes multiple touchpoints to close a sale, highlighting why an integrated marketing approach is important. Your message is reinforced across multiple channels increasing those touchpoints and therefore the likelihood of conversion. ‍ ‍At Transform Comms, we create comprehensive, integrated marketing programmes, combining digital marketing with a variety of other marketing disciplines including public relations, content marketing, design and branding and videography. We are a great long-term partner as we can grow with your business. Your business may only require digital marketing solutions to begin with but as you grow, we can seamlessly add additional channels into your marketing plan creating a holistic and robust programme. You will also have the benefit of deeper insights from the data and key metrics captured by the additional channels. How to choose the right digital consulting agency Choosing the right digital consulting agency is an important decision. You should consider your business goals and objectives – if you can clearly communicate these, your digital marketing agency will be best placed to design a marketing programme to help you achieve them. Ask the right questions to ensure you get an understanding of the agency’s experience, work culture and communication style. Questions such as: What digital marketing strategies have worked for other clients that could also work for my business? Do you have any other areas of specialisation? What are your measures of success? You should be upfront and transparent with your budget. It’s your agency’s job to make your money work as hard as it can. If you’re upfront from the beginning, your agency can deliver real value. You should also be realistic with your workflow expectations. Your agency will provide you with honest feedback as to the practicality of your expectations and work with you to create a practical and achievable campaign ti --- ### Page: https://www.transformcomms.co.uk/post/how-to-get-a-job-as-a-graphic-designer-in-2023 Title: How to get a job as a Graphic Designer in 2023 - Video Language: en Canonical URL: https://www.transformcomms.co.uk/post/how-to-get-a-job-as-a-graphic-designer-in-2023 ## Headings Structure: H1: How to get a job as a Graphic Designer in 2023 H2: Up for a chat? H3: Download portfolio ## Main Content: VideoJanuary 2023Written by Nick CrosbyHow to get a job as a Graphic Designer in 2023Hi, thanks for watching Senior Creative Lead Nick’s video on how to get a job as a designer in 2023.‍‍TIMESTAMPS:0:00 Intro0:18 Summary0:27 Portfolio1:19 Client-style work2:02 Not listing the portfolio on the CV2:34 Online CVs3:10 Secrets3:34 Expect a test of skills 4:00 Don't take it personally‍Transform is a communications, digital marketing, and ESG consultancy — based in Somerset, with a global reach. Check out the rest of Transform's youtube channel. Don’t forget to subscribe! ‍Nick CrosbySenior Multimedia CreativeNick is our multi-talented multimedia Designer, working across branding, websites, photography, and video. (Plus anything else we throw his way!)Read more from Nick CrosbyUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close --- ### Page: https://www.transformcomms.co.uk/post/how-to-herd-cats Title: How to herd cats: putting our new studio to use for Catipilla - Blog Meta Description: Transform recently acquired a building, opposite our office, to act as our new video filming and recording studio. Language: en Canonical URL: https://www.transformcomms.co.uk/post/how-to-herd-cats ## Headings Structure: H1: How to herd cats: putting our new studio to use for Catipilla H2: The New Studio H2: Filming H2: Day One H2: Day Two H2: Day Three H2: Results H2: Up for a chat? H3: Download portfolio ## Main Content: BlogJune 2022Written by Nick CrosbyHow to herd cats: putting our new studio to use for CatipillaIn February 2022, we were approached by modern cat furniture manufacturer Catipilla, a long-standing client of our sister company Transform Communications. Our challenge was to create a series of videos to boost brand awareness and show users how to install Catipilla’s products. We created a brief for the project, using the insight of Andy Sutton, founder of Catipilla. This included: The goals for the videos. Where they would be shared and shown. The vision and aesthetic.The New StudioTransform recently acquired a building, opposite our office, to act as our new video filming and recording studio. Opened in March 2022, the studio acts as a blank canvas for creators and businesses to use for their creative ideas. Catipilla’s requirements formed the basis of the perfect first video project for the new studio. FilmingTransform Digital created five short instructional videos to guide viewers through the process of installing each featured Catipilla product. We also created a promotional showreel, to boost brand awareness and showcase Catipilla’s wide range of fantastic cat furniture products. Filming in mid-March 2022 and took place over three days. The first two videos were filmed in our studio, with the third on location in Wales. Not only to capture the fantastic range of exterior products in action, but also the wonderful Welsh countryside.Day OneFilming the instructional video guides featured Andy taking the viewer through the process of installing each of their products. From scratchers to climbers and resting points. https://youtu.be/B6GrHtPZNhcDay TwoThe beginning of herding cats. We utilised a range of furniture, soft furnishings and other accessories to create a number of room sets including living rooms, bedroom and office environments at our studio for the showreel. Showcasing Catipilla’s stylish and modern range in a variety of settings as well as demonstrating how the cats interact with the products in situ. https://youtu.be/UCvEHmld3twDay ThreeTransform Digital spent the day with the Catipilla team at their base in Wales. The site of where the first Catipilla products were installed (the outside wall of Andy’s home), filming concentrated on capturing the cats interacting with the furniture externally. As well as the videos, we supplied additional assets, stills and imagery of the products – both with and without cats – for use across Catipilla’s website and social media platforms. ResultsIn the weeks since the videos were uploaded, the video series has collectively been viewed over 1,000 times on YouTube. The photos and video posted across Catipilla’s social media platforms have received over 100 engagements and an additional 1,000 views. Not only have the videos succeeded in raising brand awareness for Catipilla but have also provided customers with easy-to-follow, guided tutorials on how to install Catipilla’s products. “From a start of 18 months ago, we’ve been working with Transform Communications on all parts of our PR and digital marketing strategy and they’ve been really instrumental in helping us grow. In fact, in the last 12 months, we grew by over 250%. And a lot of that is down to the great work that Ronnie and the team have done with us.” - Andy Sutton, Founder of Catipilla Nick CrosbySenior Multimedia CreativeNick is our multi-talented multimedia Designer, working across branding, websites, photography, and video. (Plus anything else we throw his way!)Read more from Nick CrosbyUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registere --- ### Page: https://www.transformcomms.co.uk/post/how-to-measure-the-success-of-your-b2b-video-marketing-campaigns Title: How to measure the success of your B2B video marketing campaign - Blog Meta Description: Read through our guide on how to effectively measure the success of your B2B video marketing campaigns. Language: en Canonical URL: https://www.transformcomms.co.uk/post/how-to-measure-the-success-of-your-b2b-video-marketing-campaigns ## Headings Structure: H1: How to measure the success of your B2B video marketing campaign H2: ‍Ready, set… H2: Go! H2: Analyse your B2B video marketing campaigns H2: Up for a chat? H3: Download portfolio ## Main Content: BlogMay 2023Written by How to measure the success of your B2B video marketing campaignAs you may have read in our blog posts about the importance of B2B video marketing and our 5.5 tips on creating B2B marketing campaigns, a well-executed B2B video marketing campaign is one of the most effective ways for a business to connect with other businesses and promote what they can offer.Once your video has been sent out into the digital wilderness, though, how do you know whether it’s had an impact? If Mary Shelley’s Frankenstein taught us anything, it’s that creating something from scratch and not considering its subsequent place in the world can only lead to total mayhem. (Perhaps simplifying both the problem and the book, but you get the point.)To measure the success of your B2B video marketing campaign, you need to see whether it's meeting your goals that, on a grander scale, are supporting your business objectives. In this blog post, we explore how to track, measure, and analyse success, using known metrics — views, engagement, conversions — as well as some others you may not have considered.‍Ready, set…Video takes a lot of time to pull together, so it’s important to have that larger plan built around it that’s both ambitious and flexible — what’s the big business objective you’re supporting and the goals beneath that you’re aiming for? The clearer and more defined you are, the more likely you are to achieve them.Before you start your B2B video marketing campaign, it can be important to know what sort of engagement you receive on an average, organic, non-promoted social post. Acknowledging that will help you better understand the point you’re starting from, as well as fully tracking your progress with valuable conclusions about the value of your B2B video campaign. It will also tell you how big your budget may need to be to make your campaign an effective one.Once you get started, there’s no perfect formula. The best approach we’ve found is simple: set the plan, stick with it, check the results as you go, and adjust (channels, lengths, accompanying copy, organic or paid) while your campaign is still running wherever helpful. This gives you the chance to capitalise on what’s working best, as it’s happening.When the campaign ends, you’ll then have a sample of data to give yourself a better idea of what worked well (and what didn’t) for future B2B video marketing campaigns.Go!There are metrics galore to focus on when you’re looking through your campaign’s reports — not only on the video itself, but the social posts in which it may have been embedded — so it can be a little overwhelming to work out what you need.While most of what matters is based on the objectives you initially set, having an eye on everything in the table below should give you some clue to how it’s performing.From these, the key metrics to keep in mind are:• Reach — How many people have seen your video?• Engagement — How many people have liked, shared, or commented?• Conversions — How many people have completed the desired action?• Impressions — How many times has it been displayed in total?• Frequency — How many times has each user been shown the ad?‍Once you’ve answered these questions, you should have a better all-round understanding of what worked, what didn’t, and where to go next to improve. Analyse your B2B video marketing campaignsMeasuring the success of your B2B video marketing campaigns is a vital step for maximising its potential, and the potential of future campaigns you set up. By visiting your social media site’s analytics page and tracking these metrics, you can ensure that your B2B video campaign’s results are as good as they can be.‍For a more in-depth understanding of video marketing, sign-up to our newsletter to read our video marketing guide. Read more from Up for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery --- ### Page: https://www.transformcomms.co.uk/post/how-to-prep-for-website-copywriting Title: How to prep for website copywriting - Thought Leadership Meta Description: Looking for website copywriting services? In this blog post, we discuss website copywriting, and what to do before you start. Language: en Canonical URL: https://www.transformcomms.co.uk/post/how-to-prep-for-website-copywriting ## Headings Structure: H1: How to prep for website copywriting H2: What keywords are we focusing on? H2: What’s the website’s structure? H2: What does each page look like? H2: How do we want to sound? H2: What do we want people to do? H2: Let’s start writing! H2: Website copywriting services with Transform H2: Up for a chat? H3: Download portfolio ## Main Content: Thought LeadershipFebruary 2024Written by How to prep for website copywritingAttention spans are fleeting. Online competition is fierce. With those crucial facts about the world today in mind, the importance of website copywriting, for both human eyes and digital crawlers, cannot be overstated.Your website is often the first point of contact between your business and potential customers. It’s also what search engines like Google use to rank your business in search results. So, the words you choose are pivotal for your visibility.But hold your horses! There’s a lot to do before you start writing.In this blog post, we cover the foundational work for the words you choose. How much do your keyword choices matter? Do writers really need to know what the website looks like before they get started? Do you know what impression you want to give people when they land on certain pages, and what you want them to ultimately do on said pages?Our team of experts provide website copywriting services daily to a broad range of clients. Below, we share some of the basic questions you might want to ask your team before starting.What keywords are we focusing on?Keyword research is a big deal. Start by considering how your customers talk about you, your services / products, and then use online SEO tools like Semrush or Moz to see what’s realistic for the size of your business to compete in. Avoid complex internal terms or words that aren’t used externally by the people who would be searching for a company like yours — you can even research your competitors and the key words and phrases they’re targeting as a place to start.What’s the website’s structure?Most websites have these core pages:HomeAboutServices / ProductsBlogContactDo you have any other core pages that need to be included? What pages are in the next layer of your site hierarchy — for instance, what services are you offering? There should likely be a page for each. Do you perhaps need separate pages for potential customers and others for investors or collaborators? Using your keyword research, are there any SEO-optimised pillar pages you might like to create, either as a page of its own or as a regularly updated blog post?It becomes a lot easier to break down and distribute what can turn out to be a lot of work once you know the different sections of a site that need working on.What does each page look like?Once you know the structure of your website, casting an eye over wireframe templates are the next step to take. These show the layout of each page that your website designer has in mind — including the sections in which writers will need to plant some words. There is, of course, a back-and-forth here to make sure the right space is designated to each area, but the visual will prompt either a first draft or conversation about needing more / less space.Different pages are likely to look different, too, not just with the words and photos — the services page and its subpages, for example, will look different to the layout of and content required for a contact page. This gives some sense of what each section is surrounded by, the rough or exact length of copy required (so you don’t throw 1,000 words into something that only has space for ten), and those two things can determine things like urgency or purpose of the copy. (For example, an incredibly short section needs to be clear on what you want the person visiting the page to do — discussed below.)For each page wireframe, create a written document template with sections, word counts, and meta details. That way, you have your boundaries set and ready to work with.This is how we work at Transform and is, of course, what we’d recommend.Our team of writers work holistically with our sister agency, Transform Digital, to finalise the wireframe, tweak the web copy, and welcome a natural back and forth that results in something that both reads and works wonderfully.How do we want to sound?If you don’t yet have a defined tone of voice (TOV) for your business, it’s worth spending some time here, too. With the rapid developments in AI today, this is even more prescient, as you can provide AI tools with your TOV details to tailor the copy you’re writing. This is, therefore, something to get right, ideally with the right people — senior stakeholders — in the room.Here are some questions to ask in TOV discussions.• Who are you talking to?• What do they need / want / care about?• What tone will they respond to best?• Funny or serious? Casual or formal? Mocking or respectful? Enthusiastic or matter of fact?• Are there other brands or organisations that capture the TOV you’re aiming for?• Use them as a reference point for the rest of the discussion.What do we want people to do?Your website is just one step on a visitor’s journey of getting to know you. So, what do you want them to do? Get in touch, make a purchase, or something more niche depending on the page and your position on it — like scrolling down, clicking on a video, downloa --- ### Page: https://www.transformcomms.co.uk/post/how-to-use-chatgpt-for-your-content-marketing-transform-communications Title: How to use ChatGPT for your content marketing - Blog Meta Description: ChatGPT and other AI language tools have recently shot to prominence. But how can you use ChatGPT for your content marketing, beyond the obvious? Read more: Language: en Canonical URL: https://www.transformcomms.co.uk/post/how-to-use-chatgpt-for-your-content-marketing-transform-communications ## Headings Structure: H1: How to use ChatGPT for your content marketing H2: Up for a chat? H3: Download portfolio ## Main Content: BlogMarch 2023Written by How to use ChatGPT for your content marketingThe rise of interest in ChatGPT and other AI language tools has been exponential. Suddenly, this ground breaking technology is available to the public, for free – to do with as they wish. However, alongside the concerns that it allows students to cheat in exams, or is even leading to the death of the copywriter, comes the opportunity to streamline processes and approach the art of copywriting differently. ChatGPT should not replace your copywriter. The blog and social media posts it produces still require polish and a copywriter’s eye. It isn’t able to write to your brand’s exact tone of voice, and even when we tried to get it to write a ‘fun and light-hearted’ LinkedIn post, the results were neither particularly fun nor light-hearted. For content that doesn’t read like it’s been written with ChatGPT, you’ll have to use a human. Similarly, the training data of the current version of ChatGPT cuts off in 2021, so the tool has no knowledge of events or trends beyond that year. Although this may well change with further updates and developments, as well as the other AI language models like Bard AI from Google and Bing AI from Microsoft, if you want to comment on contemporary events or trends, you’ll need to do the legwork yourself.However, as a tool for inspiration, ChatGPT and AI language models are a game-changer for copywriters. Just like our design team with Transform Digital have been using AI art tools like Midjourney as inspiration for their illustrations, so our content writing team has been investigating how we can use ChatGPT in our day-to-day lives.Here’s what we found out:We asked ChatGPTWhat better place to start than the horse’s mouth? We asked ChatGPT what it can do for content marketers. What content marketers can do for ChatGPT, we’d rather not ask… ChatGPT can assist with:• Content creation, in generating content ideas and writing content for social, blogs, and emails. • Customer service via 24/7 chatbot support. • Audience research and identifying audience preferences.• Search Engine Optimisation, through suggesting relevant key words.• Creating personalised content for their target audience, by tailoring messages to demographics.• Social media marketing, such as content scheduling, post creation, and engagement monitoring.That’s quite a list. The ability to automate your marketing sounds like a dream, right? In the drop back to reality, however, you need to ensure that your ChatGPT prompts are clear and precise. I asked ChatGPT to write a LinkedIn post for a digital marketing agency, and this is what it said:‍It does the job, it sounds like a human – but it’s too generic. These are the services that any reputable digital marketing agency will offer. But here’s what I received when I tweaked the brief to ‘Write a LinkedIn post for a digital marketing agency, about why it’s important for clients to invest in their social media platforms’: ‍It’s specific and tailored in-line with the brief. Although the tone of voice is not right for Transform, ChatGPT has offered a useful base template that a Content Writer or Marketing Executive can build on. Which is why we suggest… Using ChatGPT for inspiration You shouldn’t rely on AI language models to completely automate your job. I’ve not yet received a piece of content from ChatGPT that hasn’t needed to be worked on. But asking it for a list of ideas, like ‘blog post ideas for a digital marketing agency’, is useful as a springboard from which to work. Although these ideas are the result of what ChatGPT has learned from its training material (books, conversations, and other pieces of content), which means that they may not be totally original, they provide a decent starting point. Which, in turn, is better than staring at a blank screen…Unless ChatGPT decides to ‘hallucinate’ outputs or make up facts. Which it can do. Using ChatGPT for SEO suggestions There is a host of SEO tools, like SEMrush and Ahrefs, that help to optimise your content for search engines. However, if you have a generic content idea but still need to hone it, ChatGPT is ideal for helping you do so. Although it doesn’t – and can’t, yet – give contemporary data on the viability of each keyword, look at how it has expanded ‘how to use InDesign’ to ‘InDesign best practices’, ‘InDesign layout ideas’, and ‘InDesign workflow’. Using ChatGPT for the tasks you don’t want to doThere will always be tasks that you don’t want to do. Whether that’s due to brain fog, burn out, or the intimidating nature of the task itself, it can be difficult to get into the right mindset to tackle it. By using ChatGPT to get over the first hurdle, it will be easier to build upon the inspiration it offers and reduce the mental load. This can be especially useful for scary tasks that you don’t want to confront: an email pushing back on a client or co-worker, for example, or a complaint. If you’re unsure how to phrase it, AI tools can help you save --- ### Page: https://www.transformcomms.co.uk/post/how-will-a-marketing-agency-enhance-your-in-house-team Title: How will a marketing agency enhance your in-house team? - Blog Meta Description: When it comes to your marketing objectives, what can agencies and consultancies do that in-house teams can’t? Language: en Canonical URL: https://www.transformcomms.co.uk/post/how-will-a-marketing-agency-enhance-your-in-house-team ## Headings Structure: H1: How will a marketing agency enhance your in-house team? H2: Writing a strategy (with marketing agency support) H2: Creating content (with marketing agency support) H2: Success with creating content success story H2: Delivery (with marketing agency support) H2: Transform your marketing through partnerships H2: Up for a chat? H3: Download portfolio ## Main Content: BlogAugust 2023Written by How will a marketing agency enhance your in-house team?Successful businesses rely on effective marketing strategies.But are you a business without a marketing function? A busy marketing director? Founder or business owner? Successful marketing requires three core areas of focus — strategy, content creation, delivery — and, if you’re in one of those roles, there’s a good chance you may not have the opportunity to reach those three things with the proper care and attention they need.Below, as well as in our latest thought leadership paper — In-house vs Outsource Marketing — we recently published, we discuss how a marketing agency or consultancy can handle everything you need to get done. (Including the tea and biscuits.)Writing a strategy (with marketing agency support)If you’re not sure who you are, or who you want to be, support on developing a marketing agency or consultancy strategy will help can define your identity, value proposition, and start thinking about your messaging. With the benefit of impartial, external judgment, we work with you to identify your passions and strengths with — thanks to our love of research — an insider’s knowledge and values. This offers a fresh perspective to someone embedded within an organisation.If you do know your brand identity, the benefits of outsourcing marketing can be — again, with the benefit of impartial review — the ability to work with you to align your marketing function with to your objectives and your other ambitions.Creating content (with marketing agency support) Engaging, informative content forms the backbone of any successful marketing strategy. Whether this content is written, graphic, video, or something completely different, we oversee the creation of content by our creative team. All we need from you is your knowledge and sign-off.We make the most of your expertise to shine a light on your organisation. Establishing you as thought leaders at the forefront of your industry.Success with creating content success storyIn 2020, we were approached by Kidd Aitken Legal Marketing — the world’s largest legal directories and legal awards consultancy. They had been handling their own marketing for five years, without a dedicated focus, and hadn’t seen the results they wanted and needed to grow.The benefits of outsourcing marketing with an agency or consultancy include much like Kidd Aitken offer to their own law firm clientsthe ability to look at your objectives, strategy, and previous results from an impartial standpoint. This is where real change can take place, and where collaboration on a new or different approach to your marketing strategy will lead to the results you were looking for all along.We positioned Kidd Aitken as thought leaders in the legal marketing industry.Our first piece of long-form content, Your Best Practice Guide to Chambers and Partners Submissions, was shortlisted for Best Use of Content at the 2022 CIPR PRide Awards (South). Later that year, we took on a new challenge.Problem: Kidd Aitken Legal Marketing wanted to expand their legal directory consultancy's reach and engage legal marketing professionals, all while diversifying their offerings.Solution: Transform pitched, wrote, and designed Legal Marketing World — a magazine sharing the latest legal marketing updates and spotlighting legal marketers worldwide.Results: LMW engaged legal marketing professionals, diversified services, enhanced brand recognition, and delivered positive ROI.As a result of this work, Transform won two awards. One for ‘Editorial – Best New Publication’ at the Content Marketing Awards 2023 and a London Design Award for brilliant design forby our Senior Graphic Designer, Georgine Tucker. While what feels like a relinquishing of control may feel challenging, trusting a marketing agency or consultancy with your objectives can yield remarkable outcomes. By tapping into their expertise — or what we refer to as our ‘hive mind’ — you can streamline collaboration while offloading some of the legwork and watching the results roll in.Delivery (with marketing agency support) Delivering content is one of the most overlooked aspects of marketing. Publishing blogs and social media posts, working with the media to raise your profile, and delivering other content — it can all take a considerable amount of time. And, if you don’t have the time to do this, you’re in luck: a marketing agency or consultancy does.And it’s not just hitting ‘Publish’ and forgetting. Analysing the data behind delivery — engagement on social media, clicks in email campaigns, and more — is important to monitor success. We’ll keep you in the loop with reports as often as you need – weekly, bi-weekly, monthly. Sharing actions, coverage, and metrics, we analyse these results to see what tweaks we can make to cultivate further growth.Most of the time, oOur clients trust us to do the best job possible. Our relationships are built on trust, and our clients have a central point of c --- ### Page: https://www.transformcomms.co.uk/post/hr-consultancy-marketing-pr Title: What does successful marketing & PR look like for an HR consultancy? - Thought Leadership Meta Description: Discover how our B2B marketing and PR agency can support your HR consultancy and put you in front of the correct audience. Language: en Canonical URL: https://www.transformcomms.co.uk/post/hr-consultancy-marketing-pr ## Headings Structure: H1: What does successful marketing & PR look like for an HR consultancy? H2: We’re one step beyond your average marketing and PR consultancy H3: Spreading the word about emotional intelligence, with Talogy H3: Artificial intelligence and data-driven HR, with Cognisess H3: Launching a new psychometric test, with PCL H3: Creating a digital content marketing library, with PSI H3: Redefining a brand for online learning, with Upskill People H3: Content marketing and PR, with Festo Training & Consulting H2: Transform Comms are your HR consultancy marketing and PR specialists H2: Up for a chat? H3: Download portfolio ## Main Content: Thought LeadershipJune 2023Written by What does successful marketing & PR look like for an HR consultancy?Getting your HR consultancy seen by the right people is a niche skill.Your marketing, PR, and content strategies need to be tailored and tweaked with two things in mind: presenting a clear, concise, yet thorough understanding of the HR sector you’re serving, stitched seamlessly with the consultancy’s own business objectives.It’s a lot to consider; there’s a lot to get right, both strategically and in execution.This is where a marketing and PR consultancy, like our team, could be invaluable.‍We’re one step beyond your average marketing and PR consultancyAt Transform Comms, we’ve worked with HR consultancies and businesses for decades.Our past clients include regional, national, and global experts in occupational psychology, talent management, recruitment, assessment, learning and development, employee engagement, and HR tech — it’s safe to say, then, we understand much of the HR industry. This, we think, makes us a unique team to work with: our offer of specialist HR marketing and PR support helps to build your brand, amplify your voice, and establish your expertise.But the crucial decision: do you DIY or find a marketing and PR agency to support you?Of course, a lot of that comes down to budget and capacity.That said, our breadth and depth of experience means we don’t quite see ourselves as an ‘agency-and-that’s-that.’ We’re HR service consultants. Our founder, Veronica Hannon, has worked with HR, recruitment, and talent management businesses for more than 20 years, and that knowledge has been embedded into the rest of the team. We understand the issues, challenges, and subjects a sector as complex and broad as HR face and, within this space, we’ve built effective partnerships to help consultancies grow, sometimes even sell, their business. How? By using media relations, public relations, thought leadership, content marketing, award entries, digital marketing, and / or fully integrated marketing and PR campaigns to bring everything together in one holistic strategy.We’re your trusted partner, confidant, sounding board, and extension of your own team.Here are some of the projects and teams we’ve had the pleasure of working with.‍Spreading the word about emotional intelligence, with TalogyJCA Global (now PSI and Talogy), experts in emotional intelligence (EI), needed to:spread the word about the power of EI, increase the use of their EI assessment and development tool, andestablish their position as experts in talent management and the application of EI to drive business performance.Through media coverage and thought leadership content, we created and managed a two-year campaign to achieve those objectives. We placed more than 50 articles in leading business publications, including The Times, Forbes, and Headspring, plus expert commentary in the national media.When PSI International acquired JCA Global, we worked with their full team to align the two brands using thought leadership content (white papers, guides, blog posts, email campaigns, and social media campaigns). In 2022, we again supported the organisation when the recruitment tech arm of PSI rebranded to Talogy.Some coverage we achieved for Talogy include:New game in town (pg. 45) in HR Director. The new portrait of leadership in Authority Magazine.‍Why preparation is key to workplace resilience in People Management Insight.‍Businesses are not putting people in the right jobs — how tech can help in WorkLife.‍How L&D can support company culture in a hybrid setting in Training Industry.Kristin Paxton, Senior Director of Global Digital Marketing: ‘We undertook a major, complex rebranding initiative and relied heavily on Transform Communications to launch the new brand and gain traction and attention across all our key markets — this was across all aspects of our communication and PR strategy. What we saw was high-quality, targeted coverage with the metrics to back it up. It was a positive experience for our internal stakeholders, which was critical for us, and Transform offered valuable insight and recommendations as things came up along the way. One of the things I appreciated most was their ability to collaborate. I’ve worked with a lot of agencies and consultancies — Transform delivers in a way that none of the others have. We look forward to our continued partnership in years to come.’‍Artificial intelligence and data-driven HR, with CognisessCognisess is a unique entrepreneurial start-up for HR directors and business owners. They use artificial intelligence (AI) and machine learning to revolutionise the recruitment and talent management process.We worked closely with the fast-growing team to establish Cognisess as experts in the fields of both AI and human capital management, through targeted thought leadership campaigns, a media campaign in sector publications, and brand message development.We prepared article ideas and synopses that demonstrat --- ### Page: https://www.transformcomms.co.uk/post/inhouse-outsource-marketing Title: Inhouse vs outsource marketing - Blog Meta Description: Should you stick with inhouse marketing or outsource your marketing efforts to an agency? What are the benefits of outsourcing marketing? Find out more in our latest paper. Language: en Canonical URL: https://www.transformcomms.co.uk/post/inhouse-outsource-marketing ## Headings Structure: H1: Inhouse vs outsource marketing H3: The benefits of outsource marketing H2: Are you... a business without a marketing function? H2: Are you… a busy Marketing Director? H2: Are you… a founder or a business owner? H2: Are you… unsure about your own marketing direction? H2: What can outsourced marketing do for you? H2: ‍Outsourced, not outsiders H2: Get in touch‍ H2: Up for a chat? H3: Download portfolio ## Main Content: BlogJune 2023Written by Dan O’ConnorInhouse vs outsource marketing‍‍When it comes to your business, the marketing and PR strategy and delivery are crucial.But an everlasting question: should you stick to in-house marketing or hire an agency / consultancy to outsource marketing functions. Our latest In-house vs outsource marketing paper attempts to answer this question for you.‍The benefits of outsource marketingAre you:A business founder or owner?Without a marketing function?A busy marketing director?Confused about your own marketing direction?Marketing is a key component for any business to reach the next level.Raising brand awareness, boosting your reputation, and sharing your story with audiences old and new are crucial. But many businesses are unsure whether to hire internal marketing resource and build their own team or outsource their marketing function to an external marketing agency. The latter is often met with trepidation. Outsource? External function? What if I want someone to work closely with my team?We get it – you want to make sure that your brand values are maintained. But this doesn’t mean that you need to hire someone inhouse. Any credible, outsourced marketing agency will work closely with your team to seamlessly develop a marketing strategy, deliver consistently and guard your brand values as closely as their own.‍Are you... a business without a marketing function?In fast-paced industries, daily responsibilities demand your full attention. And you didn’t get into business to run your own marketing – it’s understandable why marketing tends to fall to the bottom of priority lists. But it’s also difficult to expand any business without a marketing strategy. When considering the time and financial investment, partnering with an outsourced marketing consultancy, that can handle strategy and delivery can really add value. And all for the cost of a Marketing Director alone.‍Are you… a busy Marketing Director?You already understand the hard work and commitment that good marketing entails. You’re ambitious but need greater resource, capacity or specialist expertise to continue to drive forward your organisation’s marketing plan. Nobody can do everything, and they shouldn’t try to. One of the benefits of outsourced marketing is that you have access to more than one brain – if you have an off day, you go on holiday or you’re out of the office, you can rely on a top-level team to ensure continuity and reliability. And more than one brain means more than one brain’s worth of ideas! We regularly hold internal collab sessions where we get the team together in sessions that combine our own marketing and communications knowledge with our client’s industry and experience. They’re group brainstorms that yield a far greater number of ideas than a single brain alone.‍Are you… a founder or a business owner? As the owner or founder of a business, you have many fingers in many pies. You understand that marketing is important to growth, but perhaps it hasn’t been a priority because all the other pies are cooking, burning or being eaten by the dog! This is where the ability to outsource marketing becomes a valuable investment – it gives you time back (to rescue the pies) and seamlessly aligns your sales and marketing to inform your growth strategy going forward. ‍Are you… unsure about your own marketing direction? If you’re not sure who you are, or who you want to be, a marketing consultancy can work with you to define your identity, value proposition and messaging. We can work with you to identify your passions and strengths and offer a fresh perspective. If you do know your brand identity, an outsourced team can work with you to align your marketing function with your other ambitions through strategy workshops. We’ll set a growth trajectory like no other. ‍What can outsourced marketing do for you? Outsourced marketing can supplement your team and deliver specialist expertise. We have worked with many clients in this way, supporting on: Thought leadership including content creation and design. Business development and lead generation campaigns. Video content scripting, filming, post-production and campaign execution. Public relations, including media relations and stakeholder engagement. Website build and development. SEO technical and content programmes. And more! “Within a year of working with Transform, we’ve achieved more than in five years working alone.” Jacob Aitken, Director and Co-Founder of Kidd Aitken Legal Marketing.‍ ‍Outsourced, not outsidersWe don’t like the term ‘agency’ or ‘outsource’.They’re both quite distanced terms, sounding one step removed from true collaboration, and don’t reflect what you (and we) really care about: the success of your organisation. We prefer: ‘consultancy’.And we earn that term. Many organisations think that external experts won’t ‘get’ them, but an experienced consultancy will bring myriad benefits to your organisation that far surpass the work of your marketing depart --- ### Page: https://www.transformcomms.co.uk/post/international-womens-day-a-spotlight-on-veronica-hannons-path-to-success Title: International Women’s Day: a spotlight on Veronica Hannon’s path to success - Blog Meta Description: Inspired by successful women, Veronica overcame her fear of entrepreneurship and launched Transform Comms in 2010. Since then, Veronica has become a pioneering figure in the communications industry. Read our blog to find out more about Veronica, and her amazing journey. Language: en Canonical URL: https://www.transformcomms.co.uk/post/international-womens-day-a-spotlight-on-veronica-hannons-path-to-success ## Headings Structure: H1: International Women’s Day: a spotlight on Veronica Hannon’s path to success H2: Up for a chat? H3: Download portfolio ## Main Content: BlogMarch 2025Written by Brianna Phillips International Women’s Day: a spotlight on Veronica Hannon’s path to successVeronica is an industry trailblazer. She’s known by clients for her exceptional ability to connect with people and tell their stories in creative, clear and impactful ways. At Transform Comms, we know Ronnie as our fearless leader who guides with empathy, heart and purpose.In honour of International Women’s Day, we sat down with Ronnie to talk about her journey as a female founder, the challenges she’s overcome along the way and what has driven her success.‍What inspired your career in communications?I got into communications because I wanted to have interesting conversations with fascinating people. I’m the child of missionaries who worked for peace and reconciliation in South Africa and Northern Ireland. I was raised with little understanding of business or entrepreneurialism. But I was raised with the ability to talk to people from all backgrounds, my parents hosted kings and queens at their dinner table, as well activists from the shanty towns of Cape Town. Their work gave me the knowledge and confidence to truly understand what people want to achieve, how to move them from their (sometimes fixed) positions, and how to communicate from the heart. This stood me in great stead when I began work as a journalist and then moved to the world of corporate communications. ‍What made you want to start your own business?I’ve been lucky, I’ve worked with some amazing, tough, driven and inspiring women throughout my career – Tracey Walton from Forward Press, Diana Soltmann and Jackie Murphy from Flagship Consulting, and Heather Westgate of TDA. When I looked at them and their achievements, I thought if they can, I can. I just had to get over my fear of betting on myself. And that was scary. Luckily, I’ve got a wonderfully supportive partner and a great group of talented people around me who saw that I could create something quite special. Their confidence in me combined with my rebellious nature gave me the push to launch my own business. ‍How did you create awareness for Transform Comms when you started out?I’d worked in communications at a senior level for 10 years prior to starting my own business, so I was able to leverage a strong personal reputation. But I knew that Transform Comms had to be about so much more than my professional achievements. I was initially based outside the city, in a small Wiltshire town, so it was important to offer value and insight to my community and involve everyone. I got into communications because I wanted to have interesting conversations with fascinating people, so that’s how I set about building our brand. We set up a series of free public events called Transform Talks, which brought industry experts into our town of 10,000 people. They spoke on a whole array of subjects, from AI, emotional intelligence and internal communications through to how to cope with death and dying (which we held online during COVID). These talks always sold out and gave us a great platform to demonstrate our expertise and client base. This was important as our purpose was to show the power of communication. Today, we deploy the skills and knowledge of our exceptional creative teams to market ourselves. Client work is, of course, prioritised, but we recognise that building our brand is what builds our business. The work we do building our reputation demonstrates what we can do for our clients.‍How did you grow the business?I was very keen for Transform Comms to maintain a true independence so we can make our own decisions and rapidly respond to changing conditions. So, we did not seek external funding to scale the business.But I did recognise that I needed help in terms of business development. After running the numbers and recognising the cost of lost opportunities, I employed Dan O’Connor, initially as Head of Business Development. During COVID, Dan’s position within the organisation grew when we launched our first business together. We knew we needed to innovate. Dan is now a full shareholder in the business, and it is through his help that we have scaled it. In the first five years of working together we 6x the revenue of the business and trebled the number of employees.As the founder of the business, I had to confront my own limitations and seek support where it was needed. This has been fundamental to our growth – recognising that we can’t do it all ourselves and finding people who are far more talented than us to support the growth and scale of Transform Comms. ‍What has been your biggest success?When it comes to awards, we’ve had some really big successes. We’ve been listed in the top rankings tables. We’ve won Agency of the Year multiple times. However, when I look back at all our work, it’s my clients’ successes that I’m most proud to have been part of. One company we helped launch sold to Clarkson Evans, the UK’s largest electrical contractor, for a healthy seven figure sum e --- ### Page: https://www.transformcomms.co.uk/post/is-there-a-future-for-print-marketing Title: Is there a future for print marketing? - Blog Meta Description: Interested in the future of print marketing? Read this blog for a deeper dive on the pros, cons, and relevant statistics. Language: en Canonical URL: https://www.transformcomms.co.uk/post/is-there-a-future-for-print-marketing ## Headings Structure: H1: Is there a future for print marketing? H2: 1.   Print is the most trusted medium H2: 2.   Print does the targeting for you H2: 3.   Print is the ultimate evergreen content H2: 4.   Print holds readers’ attention better H2: 5.   Print can be sustainable too H2: Up for a chat? H3: Download portfolio ## Main Content: BlogNovember 2022Written by Sally GoodallIs there a future for print marketing?As we continue into an increasingly paperless age, it’s easy to assume print marketing is dead. Physical materials, such as brochures and business cards (remember those?), were the norm before the age of email campaigns and social media posts. And while the internet has allowed us to connect with customers quicker, if not done well then messaging becomes lost in a sea of spam emails and poorly targeted digital ads.On top of that warm, fuzzy, feeling you get when holding a beautifully crafted publication, what are the benefits of print marketing?‍1. Print is the most trusted medium Consumers consistently rate print as the most trustworthy advertising formats. A Marketing Sherpa survey found that 82% of consumers trust print ads when making a purchase decision. The permanence of print often means a thorough vetting processes is completed to create the most credible product. One that won’t come back to haunt you down the line! Although this should be done for any format, the ability to delete and re-upload a social post makes for an alluring escape route for poorly planned digital campaigns. And with no pop-ups in sight or the need to sign your data away to scroll a website, print makes customers feel safe and can help build brand credibility. ‍2. Print does the targeting for youDigital ads often cast a wide net to find the right customer. However, print marketing, such as magazine ads, gets you in front of an audience already interested in your industry. For example, if a reader subscribes to Legal Marketing World they are (probably) already interested in the legal marketing sector. Businesses in the industry can advertise knowing they already have a captive audience more likely to engage with their brand. There’s also the benefit of the subscription-based models most magazines provide, meaning your brand will be seen regularly and by a loyal community of readers.‍3. Print is the ultimate evergreen contentInformation on the internet is fleeting. One day an ad is performing well, the next a swathe of online users have blocked it. Printed materials, on the other hand, linger for days, weeks, months and even years. We’ve all flicked through a 10-year-old Vogue in a doctor’s waiting room. With studies into neuromarketing showing that printed media is considered more desirable and more valuable than its digital counterpart, it’s no wonder the stacks of magazines or takeaway menus from the last house pile up. That kind of content marketing is worth more than its weight in LinkedIn likes.‍4. Print holds readers’ attention betterPeople reading in a printed format usually spend 20 minutes or more with the publication, compared to less than 5 minutes for online. In a world of ever-decreasing attention spans, none of us should be letting go of precious moments to boost retention and brand awareness. ‍5. Print can be sustainable tooFor many, ‘digital’ means ‘more sustainable’, and therefore being paperless is better. Unfortunately, it’s not that simple. Although the energy needed for a single internet search or email is small, over half the global population is using the internet and it quickly adds up (and how many people only do one internet search at a time?). The carbon footprint of the online sphere accounts for approximately 3.7% of global greenhouse emissions. This is set to double by 2025, and doesn’t even include the energy required to power our digital devices. In contrast, paper production only contributes to around 2% of all emissions and by using paper from responsible forestry, you can promote sustainable practises and carbon balancing schemes. For example, the Forest Stewardship Council (FSC) administers over 200 million hectares of forest, helping to prevent deforestation and preserve valuable ecosystems.It probably feels odd for a digital marketing agency to critique our namesake. But it’s nota simple case of digital vs print. It’s a case for digital AND print. We should be leveraging the power and trust that comes with print to enhance digital presence. Utilising the targeting nature of magazines and lean into the sustainable practices that can come with print. And with 92% of people driven to taking online activity after receiving direct mail, the simple act of pairing a printed brochure with a QR code becomes a powerful marketing strategy.Break through the digital clutter. Don’t go paperless.‍Looking for a digital marketing partner with extensive experience in designing for both digital and print? Get in touch with us today.Sally GoodallAccount DirectorSally is highly organised and skilled at managing multiple clients, ensuring their brand needs are met with top-notch service. With over ten years of experience as an Account Manager in print publications, she now oversees multi-million-pound budgets at Transform, building trusted relationships and leading projects with enthusiasmRead more from Sally GoodallUp for a chat?We'r --- ### Page: https://www.transformcomms.co.uk/post/is-vertical-video-the-future Title: Is vertical video the future? - Video Language: en Canonical URL: https://www.transformcomms.co.uk/post/is-vertical-video-the-future ## Headings Structure: H1: Is vertical video the future? H2: Up for a chat? H3: Download portfolio ## Main Content: VideoFebruary 2023Written by Nick CrosbyIs vertical video the future?Nick asks: If this video was vertical would you watch it? Where did vertical video come from? Is vertical video the future? What's next for vertical video? He talks us through: the history of aspect ratio's in cinema, the history of aspect ratios on TV, and the history of aspect ratios on phones.‍‍TIMESTAMPS0:00 Introduction0:32 Cinema1:11 TV2:10 Phones3:05 TikTokNick CrosbySenior Multimedia CreativeNick is our multi-talented multimedia Designer, working across branding, websites, photography, and video. (Plus anything else we throw his way!)Read more from Nick CrosbyUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close --- ### Page: https://www.transformcomms.co.uk/post/is-your-business-successfully-communicating-its-esg-efforts Title: Is your business successfully communicating its ESG efforts? - Blog Language: en Canonical URL: https://www.transformcomms.co.uk/post/is-your-business-successfully-communicating-its-esg-efforts ## Headings Structure: H1: Is your business successfully communicating its ESG efforts? H2: Up for a chat? H3: Download portfolio ## Main Content: BlogApril 2025Written by Dan O’ConnorIs your business successfully communicating its ESG efforts?Today, ESG communications are at the heart of how organisations build trust, engage stakeholders, and prove their commitment to environmental and social responsibility.‍Why ESG communications are essential for UK businessesThe UK business landscape is increasingly shaped by clients and customers who value transparent sustainability practices. With the UK adopting frameworks like the Sustainability Disclosure Requirements (SDR) and preparing for the UK Sustainability Reporting Standards (SRS), ESG communications are no longer optional — they are essential.‍‍What ESG communications can achieve• Simplifying complex data: ESG subjects, such as carbon emissions or supply chain ethics, often involve detailed metrics. Effective communication translates this data into accessible formats — whether through sustainability reports, infographics, or storytelling — helping stakeholders understand your organisation’s impact and goals.• Building trust & credibility: In a climate of scrutiny and greenwashing concerns, authenticity is crucial. Transparent ESG communications that showcase both progress and challenges foster trust among stakeholders who value honesty over perfection.• Enhancing reputation: A strong ESG narrative positions your business as a leader in sustainability and ethics. This differentiation resonates with customers, employees, and investors who prioritise organisations aligned with their values. See how we’ve helped businesses with their ESG messaging.‍Challenges in ESG communicationCommunicating ESG initiatives comes with unique challenges:• Avoiding greenwashing: Making unsupported claims can harm credibility. Transparency is essential, and your claims must be followed by actions.• Tailoring messages: Different audiences prioritise different aspects of ESG. Investors may focus on governance metrics, while customers care more about environmental impact. Customised messaging is key.• Data overload: Presenting dense ESG data in engaging ways requires creativity — interactive dashboards or concise visuals work better than overwhelming spreadsheets. Without considered design, important insights can easily get lost in the noise.‍How to build an effective ESG communication strategy• Start with purpose: Define what ESG means for your organisation. Whether it’s reducing emissions, supporting communities, or improving governance, a clear purpose will help to steer your messaging. Learn more about ESG strategy.• Tell impactful stories: While data is important, stories resonate more deeply. Share real-world examples of how your initiatives create positive change — such as renewable energy projects or employee-led social programmes — to humanise your efforts. Discover how businesses collaborate for climate action.• Leverage technology: Use tools like AI-driven analytics or real-time reporting platforms to track progress and communicate results effectively. These technologies also help meet regulatory requirements like the UK SRS or SDR frameworks.• Engage stakeholders early: Involve stakeholders during the strategy development phase to ensure alignment with their expectations and gather valuable insights for effective communication. Explore ESG engagement services.‍The future of ESG communicationsLooking ahead, ESG communications will continue to evolve:• AI-driven reporting: AI tools will streamline complex reporting processes while offering personalised insights for diverse audiences.• Stricter regulations: Frameworks like the UK SRS will demand more robust compliance strategies and transparent communication in accordance with net-zero goals.• Increased focus on authenticity: Audiences are growing sceptical of performative activism; and are more trusting of companies that prioritise transparency and stand by their values.‍Why ESG matters nowESG communications aren’t just about ticking regulatory boxes — they shape how people see your business and drive real change. As sustainability becomes central to business strategy, those who communicate their efforts clearly and authentically will stand out from the crowd.Crafting impactful ESG communications takes time, expertise, and a deep understanding of the evolving regulatory landscape, which is where we come in. Our team specialises in helping businesses develop bespoke ESG strategies and compelling narratives that resonate with clients and stakeholders. Whether you’re looking to refine your reporting, enhance transparency, or build trust, we’re here to help.‍Ready to take your ESG communications to the next level?Get in touch with us today to speak with our experts, or learn more from us on the topic, in these related blog posts: ‍• Why ESG is important in recruitment• ESG communications & marketing• How ESG is shaping businesses in Bath & North East Somerset• Transform ESG at the South Gloucestershire Business Show• Key takeaways from Sustainability Day 2023• How busin --- ### Page: https://www.transformcomms.co.uk/post/launch-reason-2 Title: The five reasons we set up Transform Digital Marketing - #2 - Blog Meta Description: Launching a digital marketing agency in the middle of a pandemic might seem like a ballsy move Language: en Canonical URL: https://www.transformcomms.co.uk/post/launch-reason-2 ## Headings Structure: H1: The five reasons we set up Transform Digital Marketing - #2 H3: Take the lead and prosper H2: #2. How Do I Select and Brief a Digital Agency? H3: Digital marketing is a wild frontier H3: We focus on what you want to achieve H2: Up for a chat? H3: Download portfolio ## Main Content: BlogNovember 2020Written by Dan O’ConnorThe five reasons we set up Transform Digital Marketing - #2When I started at Transform Communications as an Associate Director, I spotted there was not only a growing demand for Digital Marketing, I could see there was a gap in the market. That’s why I took my idea to launch a digital marketing agency to CEO Veronica Hannon, and why she was quick to agree.Take the lead and prosperLaunching a digital marketing agency in the middle of a pandemic might seem like a ballsy move. But not when you consider that the businesses best placed to prosper in the current climate, are those who make their marketing work harder and smarter. In today’s digital economy, this inevitably means digital marketing. I spend a lot of time out in the marketplace, talking to organisations of all sizes, from multi-national companies to start-ups and SMEs. Nearly everyone knows they need some form of digital marketing. But nearly everyone has questions concerning, as one person put it, “the darkest of the dark arts of marketing”. It’s easy to understand why people might think this way about digital marketing. There are so many questions regarding what is, and what it does. It was hearing all these questions that gave us the idea for this series of blogs. In the last entry, Veronica looked at why people are often disappointed by their first experience with digital marketing. In this entry, I’m going to be looking at the following question, and how it encouraged us to set up Transform Digital.#2. How Do I Select and Brief a Digital Agency? You know you need digital marketing solutions. But there are so many providers out there and they all offer specialist services. SEO providers promise to drive more traffic to your website. Pay Per Click campaigns offer you more hits on your content. While Paid Social Media guarantees you’ll increase your online influence.Digital marketing is a wild frontierDigital marketing is still a wild frontier. The digital landscape keeps changing and it’s hard to keep up with all the latest developments, So, how do you know which solution is going to work for your business, and which digital marketing agency or consultancy is best placed to provide it?Many companies employ several different consultants as part of their digital marketing strategy. And they still aren’t certain they’re getting the best return on their investment. Businesses are often dependent on the provider to tell them what they need. There’s so much talk of search engines, algorithms and Google rankings that it’s hard to form a clear picture of what you need, let alone a clear strategy of how to implement it.I’ve spoken to lots of organisations that don’t feel able to brief their digital marketing providers. They’re not certain what solutions are on offer, or what results those solutions will deliver. For this reason, they can feel like they’re not in control of the process. And they can’t see where their money’s going.That’s where we come in.We focus on what you want to achieveWe’ve launched businesses, grown businesses and sold businesses. We’ve worked with organisations at every stage of their business journey from start-up to exit strategy. This is the stuff we live and breathe. So many of our clients tell us – “you just get our business”. We speak your language. But we’re also marketing experts. And – we talk geek (almost fluently).We take your business needs and translate them into digital marketing solutions. Then we put together your digital marketing dream team to deliver the results you need when you need them. If we don’t have the right person in-house, then we’ll source them for you at the right price. Think of us as your ‘one-stop-shop’. We take the pain out of digital marketing. And you’ll have total oversight of costs. So, you’ll not only know where every penny is going, you’ll be able to measure the results.I’m confident that no other agency is better placed to provide this service. That’s why the time was right to launch Transform Digital.‍Dan O’ConnorCo-founder & DirectorDan is the connector and the problem solver. He loves tackling challenges and find solutions, whether it’s driving leads, unravelling complex mergers and acquisitions or improving communications. Dan loves likes nothing more than connecting the dots. Helping to transform businesses.Read more from Dan O’ConnorUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consulta --- ### Page: https://www.transformcomms.co.uk/post/launch-reason-3 Title: The five reasons we set up Transform Digital Marketing - #3 - Blog Meta Description: The third in our series of posts looking at the reasons we set up Transform Digital Marketing. Language: en Canonical URL: https://www.transformcomms.co.uk/post/launch-reason-3 ## Headings Structure: H1: The five reasons we set up Transform Digital Marketing - #3 H2: #3. How Do I Streamline and Integrate my Digital Marketing? H2: Up for a chat? H3: Download portfolio ## Main Content: BlogNovember 2020Written by Veronica HannonThe five reasons we set up Transform Digital Marketing - #3The third in our series of posts looking at the reasons we set up Transform Digital Marketing. In the previous post, my co-founder Daniel O’Connor spoke about the problems of selecting and briefing a digital provider. In this post, I’m going to look at another question that we often hear when talking with clients. A question that is very pertinent to our last post. This time it's about an integrated approach to digital marketing.#3. How Do I Streamline and Integrate my Digital Marketing?As Daniel pointed out, many businesses employ more than one provider to deliver their digital marketing. It can be difficult to find one agency that answers all your digital marketing needs. Because it involves a lot of specialist knowledge and specialist skills.Working with multiple providers means working to multiple agendas. And often putting out multiple messages. Your SEO expert will guide you towards messages that will take your website to the top of Google rankings. Whereas your pay-per-click and paid social media providers will steer you towards features, articles and blogs that work as click-bait. In order to drive the maximum traffic to each item you’re promoting. The person running your social media accounts will insist on posts that win followers, boost your signal and increase your influence. As that’s how success is measured in that arena.Bringing everyone into line and getting them all to sing from the same hymn sheet can be as frustrating as teaching cats to line dance.A single message across multiple channelsEven if you do find one single agency to handle all your digital marketing needs, you can still run into problems. They will still have a specific agenda, and a set of metrics to prove their success. This might not align with the work of your marketing and PR team. If you employ multiple agencies, they will all be keen to upsell you on the services and solutions they provide. They may see themselves as competing for a larger slice of the same marketing budget. This means that rather than having the agencies work in tandem, you run the risk of them competing to undermine one another to get a bigger share of each other’s retainer. This can even be the case when your traditional marketing department is in-house.Marketing is at its most effective when a single message is going out across multiple channels. When all your communications reinforce and reiterate one another. Research shows that we have to see a brand, or hear a specific message, at least seven times before we acknowledge it. This is why your prospective clients have to be seeing and hearing the same communications on every platform where they encounter you.What’s more, every owned, paid-for and organic post has to have the same call to action. It has to drive them back to the same place on your website. So that you can introduce them to your sales funnel and start converting all the time and money you’ve put into digital marketing to leads and sales. That, after all, is the main reason you’re doing this.How we do it at Transform Digital MarketingAt Transform Digital we start with what you want to achieve. Whether that’s launching a new product, increasing your sales profile or taking your business to market. The marketing strategy we put together is aimed at realising your specific goals and targets.Once we have that sorted, we put together a hand-picked team of digital experts whose sole focus is on delivering the strategy you have agreed. In order to help you achieve all of your goals. We also offer full accountability. So you can see how your budget is being spent and measure the exact return on all of your investment.At Transform Digital we believe the time is right for a digital marketing agency that understands and appreciates your whole marketing agenda and the direction in which you’re taking your business. That’s why I’m certain we offer the most comprehensively streamlined digital marketing, that’s so integrated into your business you’ll feel you’ve been working with us for years.Veronica HannonCo-founder & DirectorRonnie brings over two decades of strategic marketing experience to leading the Transform team. She operates at the highest levels of national and international organisations, across a wide range of industries. Ronnie’s business and journalism background means she’s quick to grasp complex topics,developing strategies and tactics that deliver results. Ronnie leads on strategy development, integrated campaigns,and key projects for our clients. From a series of targeted multi-channel campaigns for Wincanton Logistics and a solar energy safety campaign for Futurelec, to large ESG proposition development projects for Buro Happold and Kidd Aitken Legal Marketing. Ronnie was named one of Wiltshire’s most inspirational women and is a Director of Action Net Zero. She was awarded a distinction in University of Oxford’s ‘Leading Sustai --- ### Page: https://www.transformcomms.co.uk/post/launch-reason-4 Title: The five reasons we set up Transform Digital Marketing - #4 - Blog Meta Description: As we near the end of our series of blogs on why we founded Transform Digital Language: en Canonical URL: https://www.transformcomms.co.uk/post/launch-reason-4 ## Headings Structure: H1: The five reasons we set up Transform Digital Marketing - #4 H3: #4. How Do I Create Great Digital Marketing Content? H3: You're more than what you offer H3: Create once, use multiple times H2: Up for a chat? H3: Download portfolio ## Main Content: BlogNovember 2020Written by Veronica HannonThe five reasons we set up Transform Digital Marketing - #4As we near the end of our series of blogs on why we founded Transform Digital, I’d like to look at an issue we encounter with many of our clients. So much so, that I thought it was worth addressing on our blog. It's about the importance of content for digital marketing. This is an area where we link closely with our sister company Transform Communications.#4. How Do I Create Great Digital Marketing Content?Content is king when it comes to digital marketing. We know we should be tweeting, posting and blogging as much as possible. The problem is finding something to say. There are only so many pictures of products, or staff members doing their job, that we can post. We might want to increase our online presence, but deciding how to go about that, can be complex and confusing. Especially when there are so many other demands on our time.Even if we do manage to post on a regular basis, getting your customer base to engage with your posts is even more difficult. It’s easy to get despondent when you take to social media to launch a new service package or event, only to find you can’t even get your friends and family to like your posts. So, how do you create content, on a regular basis, that really grabs attention and raises your profile?You're more than what you offerAt Transform Digital, we know that your business is about far more than the services you offer or the products you produce. It’s every bit as much about the way you do business and who you do business with. It’s about the type of workplace and culture you create for your staff. Ultimately, it’s about why you’re in the business you’re in, and what impact you have on the world around you.These are the things that get us out of bed in the morning. That get us excited to go into work. To push forward the many things we want to make happen. That we get excited about sharing with our colleagues and our friends. So, this is what you should be using to create content. Find the things you’re passionate about and the content will create itself.When I and my colleagues work with clients on creating content for a digital marketing campaign, this is where we start. We look at the things that set your organisation apart from your competitors. We look at the ways you’d like to influence the field in which you work. The things you want to be known for, and the things you believe everyone should know about you.Create once, use multiple timesOnce we’ve identified these themes, we set about translating them into content that can be used across multiple platforms. We can help you write posts for your own blog or guest posts for other popular blogs in your field. We can turn your ideas into engaging and entertaining videos for Youtube and other visual channels. We can get as deep and complex as white papers and thought leadership campaigns, or as fun and impactful as memes and gifs.Once you have this initial content, there are so many ways you can share and reshare it. I always tell clients to ‘create it once, share it multiple times’. Any piece of content can be repurposed for a whole variety of online channels, to be shared and re-shared across your whole online presence. We’ll ensure it not only engages your target market but is tied into your overall marketing strategy. So it generates the leads you need to justify the time and resources you’ve put into it.Working with Transform Digital and our expert content writers at Transform Communications, you’ll find that creating content isn’t scary and it won’t be a chore. We’ll give a voice to your organisation and find those things that you want to shout from the rooftops. Helping a business achieve this, is what we’re passionate about. Just one of the reasons why we founded Transform Digital. Get in touch to learn more, and we promise you’ll never be stuck for content again.Veronica HannonCo-founder & DirectorRonnie brings over two decades of strategic marketing experience to leading the Transform team. She operates at the highest levels of national and international organisations, across a wide range of industries. Ronnie’s business and journalism background means she’s quick to grasp complex topics,developing strategies and tactics that deliver results. Ronnie leads on strategy development, integrated campaigns,and key projects for our clients. From a series of targeted multi-channel campaigns for Wincanton Logistics and a solar energy safety campaign for Futurelec, to large ESG proposition development projects for Buro Happold and Kidd Aitken Legal Marketing. Ronnie was named one of Wiltshire’s most inspirational women and is a Director of Action Net Zero. She was awarded a distinction in University of Oxford’s ‘Leading Sustainable Corporations Programme’.Read more from Veronica HannonUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on --- ### Page: https://www.transformcomms.co.uk/post/launch-reason-5 Title: The five reasons we set up Transform Digital Marketing - #5 - Blog Meta Description: The last entry in our series of blogs about why we set up Transform Digital Language: en Canonical URL: https://www.transformcomms.co.uk/post/launch-reason-5 ## Headings Structure: H1: The five reasons we set up Transform Digital Marketing - #5 H2: #5. How Do I Get More Leads Through Digital Marketing? H3: Three ways to generate leads through digital marketing H2: Up for a chat? H3: Download portfolio ## Main Content: BlogNovember 2020Written by Dan O’ConnorThe five reasons we set up Transform Digital Marketing - #5So, I get to write the last entry in our series of blogs about why we set up Transform Digital and what we’re hoping to do. Hopefully, Veronica won’t mind if I say we’ve saved the best till last. This reason is very dear to my heart. I’m all about helping our clients get the most out of their digital marketing. I like to know that it’s really delivering the results they want. What’s the one question I’m most happy to be asked? How do I get more leads through digital marketing?#5. How Do I Get More Leads Through Digital Marketing?Let’s face it, we all smile when we get likes and hits on social media. But that warm glow soon fades when it doesn’t do anything towards paying our bills. To make digital marketing work properly, it has to drive potential customers to your website and through the doors of your premises.That’s a given. But I actually think that digital marketing can do even more for your business. I think it can prime your potential client so that by the time they get in touch, they’re ready to do business.Sound too good to be true? It’s not. Let me give you an example.You fancy a quick bite, so you hit Tripadvisor. You spot a restaurant in your area that serves your favourite type of food. You’ve driven past it a few times on the high street and you’ve always meant to stop and check out the menu. Maybe even peer through the window. So, you check the photos people have posted and the food and décor look great. The reviews are mainly five stars. You get straight in the car and head on over.You don’t bother to check the menu or the décor, you walk straight in and ask for a table. Do you know why? Because their digital marketing has sold you before you even smelled the meat sizzling in the kitchen.This is the power of digital marketing. If applied correctly, it not only generates leads, it does a lot of the heavy lifting when it comes to converting them.Three ways to generate leads through digital marketingThere are three main ways digital marketing generates leads. This is what I like to call the ‘VEV’ model.1. VisibilityThe first way is through Visibility. You have to make sure your business is promoting itself in every place that people go online to search for your products or services. But it’s not enough to just be there, you have to stand out. Good digital marketing can help, by demonstrating what makes you different, and what puts you ahead of the competition.2. EndorsementsThe second part of the model is Endorsements. We all need input when we’re making a decision, especially if money is involved. And if it’s for our own business, we need to show due diligence. This is why endorsements from other clients are essential. At its most basic level, this means getting endorsements on LinkedIn and encouraging customers to leave us great Google reviews. At the more complex end, this means using the Earned, Shared and Owned channels of our PESO model, which we cover here on our site. (Okay, I know there are more models in this blog, than in the bedroom of an Airfix enthusiast, but stick with me okay).To take them in reverse order, on ‘Owned’ media, endorsements mean the testimonials you post, on your own website, from satisfied customers. You already know how useful these are in getting people to work with you.‘Shared’ media means using Social Media to get every endorsement and recommendation out to the people who need to know about you.‘Earned’, media means demonstrating what you do is important enough for the most influential commentators in your field to write about you. This can be everything from leading blogs and websites, to mainstream media. We can help you get the attention of these people and we can make sure everyone knows about it by helping you share it on social media and blog about it on your own site. This is how digital marketing can start to pay dividends.3. ValuesFinally, the last part of the model is Values. Digital marketing is one of the best ways to demonstrate and promote the values that drive your business. This doesn’t mean you have to start posting videos of you and your staff hugging trees or rolling whales back into the ocean. Your values can be as simple as advocating sustainability in your area, being active in the community and supporting other local businesses. We all like to do business with people who think and feel the same way we do. If clients think you share their values, they’ll come looking for you. Digital marketing is one of the most effective and immediate ways to highlight your values to potential leads.If you get all three elements of the VEV model right, digital marketing will generate leads and prime them for conversion before your first conversation.This is why reason number five in our blog series, is my favourite. It’s also why I’m so excited about what we can do for you at Transform Digital. And I’m excited to hear your thoughts and feedback. So please do --- ### Page: https://www.transformcomms.co.uk/post/launch-transform-digital-marketing Title: The five reasons we set up Transform Digital Marketing - #1 - Blog Meta Description: At first glance, launching Transform Digital Marketing in a global pandemic might not seem like the most obvious move. Language: en Canonical URL: https://www.transformcomms.co.uk/post/launch-transform-digital-marketing ## Headings Structure: H1: The five reasons we set up Transform Digital Marketing - #1 H3: Tight resources mean results need to deliver H3: Launching Transform Digital Marketing H3: #1. I’m Disheartened by Digital H2: Up for a chat? H3: Download portfolio ## Main Content: BlogNovember 2020Written by Veronica HannonThe five reasons we set up Transform Digital Marketing - #1At first glance, launching Transform Digital Marketing in a global pandemic might not seem like the most obvious move. Especially with the resultant economic slowdown it’s going to bring. But the team behind Transform Digital Marketing has often challenged conventional marketing wisdom. Consider our five reasons for setting up Transform Digital and we think you’ll see a compelling argument for embarking on this new venture. Even in the current climate.By Veronica Hannon, Co-FounderTight resources mean results need to deliverTo meet the challenges of the next few years, businesses will need to be a lot smarter about utilising their time and resources. One area where this is most pertinent is marketing. No business will be able to attract and retain new clients and customers without a cohesive marketing strategy and a budget that works hard. Both money and human resources are likely to be tight for the foreseeable future. Organisations can’t to afford to waste either on marketing tactics that don’t deliver the results. That’s where we come in. I’ve had over twenty-five years’ experience in PR and marketing. The world has changed considerably since I was headhunted from my editorial position at EMAP to become a bright young PR professional. Digital marketing didn’t exist at this point. Few people even understood what the internet was. I’ve experienced a lot of change in my career, but I’ve also grown from it. Grown both as a person and an entrepreneur. That’s why the team we’ve put together at Transform Digital has never been better placed to meet the unique marketing needs of businesses. Especially as we gear up for the challenges of tomorrow.Launching Transform Digital MarketingThis belief was the foundation of the conversations that led my colleague, Daniel O’Connor, and I to come up with five reasons why this is the perfect time to launch Transform Digital. We’re going to explore each reason in a separate blog post over the next five days.Each reason is based on the common complaints we hear from clients regarding their digital marketing programmes. We'll look at the solutions we’ve come up with to address those issues. Read below#1. I’m Disheartened by DigitalMany of the clients we encounter at our sister company Transform Communications have already employed the services of one or more digital service providers. These providers made big claims that they often failed to deliver on. As my father used to say, “I was promised the Earth and I ended up with these buckets of mud.” This disappointment didn’t come from the provider’s lack of competence, they were often experts in their field. It arose from the fact that they offered a very specific service in a ‘one size fits all’ deal. Often their expertise did not fit the client’s need. Every organisation has unique demands for their marketing and what works for one will not necessarily work for another. Neither the client nor the agency had the perspective to see where digital solutions should work within the overall marketing strategy of the company. This led to both parties being disappointed in the results.At Transform Digital we not only understand all the different digital marketing options that are open to your business, we also understand what marketing strategies and tactics will best suit your organisation. That’s why we can find the right solutions, at the right time, to meet the specific needs of your business. We have a huge digital toolkit as well as an expert understanding of integrated marketing. We tailor our digital solutions to suit the budget and needs of your business. You never need to be disheartened by digital again.In our next entry, we’ll explore the second reason we set up Transform Digital. Veronica HannonCo-founder & DirectorRonnie brings over two decades of strategic marketing experience to leading the Transform team. She operates at the highest levels of national and international organisations, across a wide range of industries. Ronnie’s business and journalism background means she’s quick to grasp complex topics,developing strategies and tactics that deliver results. Ronnie leads on strategy development, integrated campaigns,and key projects for our clients. From a series of targeted multi-channel campaigns for Wincanton Logistics and a solar energy safety campaign for Futurelec, to large ESG proposition development projects for Buro Happold and Kidd Aitken Legal Marketing. Ronnie was named one of Wiltshire’s most inspirational women and is a Director of Action Net Zero. She was awarded a distinction in University of Oxford’s ‘Leading Sustainable Corporations Programme’.Read more from Veronica HannonUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Le --- ### Page: https://www.transformcomms.co.uk/post/marketing-career-tips-70bd9 Title: Transform’s marketing career tips - Blog Meta Description: Learn more about what we wish we knew before starting our marketing careers. Read the Transform team’s top marketing career tips: Language: en Canonical URL: https://www.transformcomms.co.uk/post/marketing-career-tips-70bd9 ## Headings Structure: H1: Transform’s marketing career tips H2: Know your skills – even if you don’t think they’re in PR and marketing H2: Find out what marketing means for you H2: Stretch your legs – physically and metaphorically H2: Understand the value of feedback H2: Cultivate your personal skills H2: Open your mind – and other people’s H2: Up for a chat? H3: Download portfolio ## Main Content: BlogMay 2022Written by Sally GoodallTransform’s marketing career tipsTypical marketing career tips often suggest diving headfirst into this intense, fast-paced industry through learning as much as you can. Create a side hustle, spend your evenings learning about SEO, try to cram in all the acronyms until you fall asleep in front of your laptop (don’t ask which Transform team member did this…). But it doesn’t have to be this way. At Transform, we believe in productive, healthy careers where you grow successfully without the burnout. Using your existing skills and prioritising your wellbeing. Here’s what we wish we knew before we started our marketing careers. Know your skills – even if you don’t think they’re in PR and marketing Sally, Senior Client Lead “I wish I’d known that I had transferrable skills relevant to the industry and that my eagerness to learn new things didn’t have to just relate to out-of-work activities. I have learnt so much in my three months with Transform and I am loving it. Noticing how people can see trends and predict what’s going to come next is inspiring and something I aspire to be able to do.” Find out what marketing means for you Ellen, Senior Client Lead “Marketing isn’t just writing copy – it’s spreadsheets, budgeting, planning. Knowing a bit of theory behind marketing strategy is useful, whether through the CIPR (Chartered Institute of PR), CIM (Chartered Institute of Marketing) or elsewhere. There are so many different facets of marketing, so if one bit doesn’t suit you, there are lots of others to explore. And lots of resources to help you in that segment. And remember that people make the experience. The work is hard but the people make it great!” Stretch your legs – physically and metaphorically Izzy, Content Writer “Physically: get away from your desk. It’s so important for staying engaged and awake! Metaphorically: don’t be afraid to stretch yourself. There are so many tasks that I’ve been nervous about – presenting to clients, hitting ‘send’ on an email to a thousand people, sending my first white paper to a client. But I know that if I do make a mistake, the team has my back. That gives me the confidence to embrace the things that make me nervous.” Understand the value of feedback Karolyn, Head of Content “Feedback is a gift. It shows that a person cares enough to help you learn and develop. Without it you are likely to repeat the same mistakes. Don’t be afraid of feedback - take it and use it! Jo Maddocks’ excellent book Emotional Intelligence @ Work was a lightbulb moment on this. As well as colleagues who showed me that it’s possible to give feedback in a considered way that is genuinely constructive. And don’t be scared to give feedback as well as receive it. In marketing, it is your job to share your opinion and your expertise. However, it’s okay to do it in a way that makes you feel comfortable/authentic. It is possible to be challenging and direct without being a dick about it. Again, working with people who made it clear they value my opinion and won’t be offended by feedback has helped with this.” Cultivate your personal skills Ronnie, Founder and Managing Director “PR is a fast-paced industry, and you need to make sure that your skills allow you to keep pace with it. Flexibility, curiosity and honesty will take you a long way. Take the opportunity to learn wherever and whenever, always asking the key question, ‘Why?’ You need to know your clients’ sectors as well as your own, so invest the time to grapple with different industries. And don’t be afraid to bring your past experiences and knowledge into meetings – they are valuable. Build credibility through knowledge, however you accrue it. In short, pay attention and build relationships. Your role is to be a bridge between yourself and the world – don’t burn it (or burn out) before you can realise your full potential.” Open your mind – and other people’s Richard, Account Director “Keep an open mind, become a good listener, remain calm in adversity and open to new ideas and practices. Not even experts know everything, and age does not necessarily make you wise… Being objective and having perspective is more important! Learn about different industries and perspectives. And share what you learn with your colleagues. Be supportive, kind and helpful, and the skills you grow in sharing this knowledge (communication, patience, presentation) will be useful. Above all, aim for life contentment and balance. Do things that make you happy.” If you’re interested in a career in the Marketing and PR industry, or think that your skills could fit but don’t know where to start, get in touch with us today. We’d be happy to chat with you through any number of our team’s roles and careers.Sally GoodallAccount DirectorSally is highly organised and skilled at managing multiple clients, ensuring their brand needs are met with top-notch service. With over ten years of experience as an Account Manager in print publications, she now ov --- ### Page: https://www.transformcomms.co.uk/post/marketing-for-accounting-firms-the-role-of-branding-content-and-digital-marketing Title: Marketing for accounting firms: the role of branding, content and digital marketing - Blog Meta Description: Discover how accountancy firms in the South West are using marketing and content strategy to drive growth. Read the latest Transform report for Competitor Insights in 2025. Language: en Canonical URL: https://www.transformcomms.co.uk/post/marketing-for-accounting-firms-the-role-of-branding-content-and-digital-marketing ## Headings Structure: H1: Marketing for accounting firms: the role of branding, content and digital marketing H3: Why is marketing so important for accounting firms? H3: Branding for accountancy firms H3: Digital marketing for accounting firms H3: Content marketing for accountancy firms H3: Elevating your marketing strategy can be complicated but you don’t have to navigate it alone H2: Up for a chat? H3: Download portfolio ## Main Content: BlogMay 2025Written by Brianna Phillips Marketing for accounting firms: the role of branding, content and digital marketingIn an increasingly competitive market, a strong accountancy marketing strategy is not just a nice to have, it’s essential for growth and business development.We recently conducted research into the marketing practices of accountancy firms operating in the South West, looking at how they compare in terms of reputation, visibility and engagement. We identified what these firms are doing well and where there are missed opportunities or room for improvement. We found, overwhelmingly, that the firms with the most effective marketing have a focused integrated programme, incorporating digital marketing, branding and content strategies. For a full copy of The Transform Report: Accountancy Practices Competitor Insights 2025 guide, download a copy here.Why is marketing so important for accounting firms?Good marketing leads to more business opportunities and greater retention of existing clients. The five key benefits of an effective marketing programme are:Positively impacts brand awarenessSupports business development and retains existing clientsDifferentiates you from your competitorsEnhances reputation and builds brand equityHelps attract quality talent.‍Strategies such as content marketing, branding and digital marketing play a crucial role when it comes to enhancing your firm’s visibility and reputation.Marketing positively impacts brand awareness Even the most established firms need a pipeline of new clients. Marketing helps to showcase your services, expertise and credibility to potential clients, including people who aren’t actively looking for an accounting firm yet. Through content marketing, you can position yourself as a thought leader, boosting credibility and visibility while creating a lasting impact. Educational content is memorable – even if someone is not looking for an accountant right now, content marketing increases the chances that they’ll remember you at a later date when they do need one.Business development and existing client retentionMarketing isn't just for attracting new clients, it’s also a great way to secure additional work from your existing client base. By highlighting different services that existing clients may not be aware of, you open up new opportunities for collaboration.Competitor differentiationWith an estimated 40,000 accountancy firms in the UK, standing out is more challenging than ever. Effective marketing helps a firm stand out from the competition by clearly communicating points of difference, such as specialisations, industry focus, technology use, or client approach.Accountancy Age found that 72% of UK accountancy firms’ websites fail to differentiate themselves from the competition. ‍Enhanced reputation and brand equityReputation shapes how people perceive and value your business, directly influencing how much they evaluate your services to be worth. Reputation is estimated to make up 4-5% of a business’ yearly income, underscoring its strategic importance as a business growth driver. In fact, a recent report found that 61% of businesses report a direct link between their online reputation and revenue. Top quality talentStrong marketing attracts strong talent when recruiting. A firm with a large brand presence and a strong reputation is more appealing to job seekers.Marketing for accounting firms is most effective when campaigns are integrated, meaning multiple channels of communication are used to promote a consistent message and reach a varied audience. Not only are you likely to reach a wider audience with an integrated campaign, but the audience you do reach will see your message multiple times, across multiple platforms, reinforcing your presence in their mind. That’s why it’s essential to incorporate branding, digital marketing and content marketing into your programme.Branding for accountancy firmsBranding is much more than just a logo. It’s about your firm’s identity and how you want to be perceived. It’s the visual language you will use to attract the right audience. Consistent branding builds recognition, creates trust, and establishes your points of difference.Branding starts with messaging and positioning (i.e. who you are, what you do and why you’re different) and involves strategically selecting your firm’s identity, typography, and tone of voice, to ensure consistency. Digital marketing for accounting firmsDigital marketing refers to a wide range of services including Search Engine Optimisation (SEO), pay-per-click campaigns (PPC), blogs, email marketing, social media marketing (both paid and organic) and web design. When used effectively, digital marketing can maximise an accountancy firm’s online visibility, boost engagement and deliver excellent ROI. It’s a powerful tool for driving business growth and ensuring your content stands out to the people that need to see it.The best way to effectively execute a digital marketing strat --- ### Page: https://www.transformcomms.co.uk/post/marketing-work-experience-with-transform Title: My marketing work experience with Transform - Blog Meta Description: As part of his marketing degree, Henry took part in some marketing work experience at Transform to apply the skills he'd been learning. Here's how he got on. Language: en Canonical URL: https://www.transformcomms.co.uk/post/marketing-work-experience-with-transform ## Headings Structure: H1: My marketing work experience with Transform H2: Marketing intern with Transform Comms H2: Digital marketing intern with Transform Digital H2: Everything I learned during my marketing work experience H2: Up for a chat? H3: Download portfolio ## Main Content: BlogMay 2023Written by TransformMy marketing work experience with TransformAs part of my degree with Cardiff Metropolitan University, I had the opportunity to take part in some marketing work experience. The goal was to see how the skills I’d learned on my course could be applied in a working environment, and to pick up a few more on the way.Marketing intern with Transform CommsThe first part of my placement was spent with the Transform Comms team, a multi-award winning B2B content marketing and PR agency, based in the sleepy village of Mells, Somerset.It was an eye opening and valuable experience — and anything but sleepy!I was put to work with several responsibilities from day one: creating and presenting a marketing plan to improve their presence on LinkedIn, interviewing the people of Bath about what the term ‘ESG’ means (for Transform’s new ESG branch of the business), using the Agility PR software system to update statistics for companies in their quarterly report, and writing blog posts for the company website (like this one). I also learned about client account management, and the importance of bulk buying coffee from Bookers.My marketing plan to boost the Transform Comms LinkedIn channel allowed me to better understand and improve my social media marketing experience by putting it to practice in a real working environment. I was able to see how marketing teams develop a strategic approach to their engagement, target audiences, and SEO. I researched and suggested numerous best practices for LinkedIn marketing: optimising the company page, creating engaging content, and leveraging LinkedIn groups to increase visibility. After presenting my thoughts to the team, we discussed the potential value of these ideas and wrote a strategy for the channel’s future.By writing blog posts for the company website, I was able to practice and develop my writing skills — as well as learning more about the content creation process with Karolyn and Hector (her dog / Barketing Assistant). I researched different possible topics to write about and got tips on how to write in a way that is engaging, informative, and easy to understand.Another skill I hadn’t put to practice before was account management for an agency’s clients. I spent time observing how Daniel and Funbi both managed and supported their clients, guiding them towards the best solution while advising wherever possible on new projects that, again, may help their clients meet their objectives. I learned about project management, including how to create timelines and budgets, the tools that can help someone manage those things, and how to communicate effectively with clients to ensure their needs were met. Through this task, I learned the importance of building relationships (with both clients and the many, many dogs running around the office — including my own), managing expectations, and always delivering high-quality work.Finally, one of the biggest challenges I faced during my placement was managing my time effectively and avoiding Daniel’s spreadsheets. I needed to prioritise to meet deadlines, all while coercing Daniel into handing over blog posts, not spreadsheets. Most of the time, I was successful at avoiding the spreadsheets — and all deadlines were met.Digital marketing intern with Transform DigitalNext, I worked with the Transform Digital team for some digital marketing work experience to create a social media calendar for the coming month, then helped to design the outline of said social media posts, the written content, appropriate hashtags, and the type of media that would best fit with the post. This detailed plan was then sent to the directors for review, before the posts were scheduled.I spent time observing the graphic design and video editing team, too: George and Nick. During this time, I was able to see how much time and effort goes into the website designing process as well as the incredible attention to detail throughout the whole process. I was amazed by the range of skills shown by the digital team and can only say I’m glad that there’s people like this in the office — otherwise, any content produced in photoshop by myself would resemble stickmen.I was shown how to assemble a website landing page using links, widgets, and modules on WordPress to ensure that everything worked and was designed to the clients’ needs. I was also shown the complexities behind creating, and opportunities beckoning from, Transform Digital’s new showreel — though I couldn’t quite master the Scottish accent quite like Nick (I mean: Ewan McGregor). As someone who mostly works with marketing plans, writing, and presenting, it was fascinating to see how the other half live.I gained technical skills, such as design and video editing, that will be useful in creating visually appealing marketing content (just not as appealing as the work George and Nick do).Everything I learned during my marketing work experienceSeveral valuable lessons from my time spent with both the --- ### Page: https://www.transformcomms.co.uk/post/master-the-art-of-scriptwriting-for-b2b-video Title: Master the Art of Scriptwriting for B2B Video - Video Language: en Canonical URL: https://www.transformcomms.co.uk/post/master-the-art-of-scriptwriting-for-b2b-video ## Headings Structure: H1: Master the Art of Scriptwriting for B2B Video H2: Up for a chat? H3: Download portfolio ## Main Content: VideoAugust 2023Written by TransformMaster the Art of Scriptwriting for B2B VideoAre you struggling to finish the script for your next video? Don't worry, you're not alone! Scriptwriting can be a challenging task, but with the right guidance, you can turn it into a smooth and enjoyable process. Our head of content at Transform Communications, Karolyn, has extensive experience in content and is here to share her top tips to help you create a compelling and engaging script.‍‍Transform is a communications, digital marketing, and ESG consultancy — based in Somerset, with a global reach. Check out the rest of Transform's youtube channel. Don’t forget to subscribe! ‍TransformWe’re not just a marketing agency. We’re your agents of change.Read more from TransformUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close --- ### Page: https://www.transformcomms.co.uk/post/olivias-work-experience-with-transform Title: Olivia’s work experience with Transform - Blog Meta Description: I’ve written a bit about my work experience at Transform and how much I learned during the week. Language: en Canonical URL: https://www.transformcomms.co.uk/post/olivias-work-experience-with-transform ## Headings Structure: H1: Olivia’s work experience with Transform H3: 1. Voiceovers in the studio H3: 2. Instagram posts and filming H3: 3. Writing blog posts H3: 4. Research H3: Why you should do work experience at Transform H2: Up for a chat? H3: Download portfolio ## Main Content: BlogAugust 2023Written by TransformOlivia’s work experience with TransformBelow, I’ve written a bit about my work experience at Transform and how much I learned during the week.I'm a student at secondary school, interested in design and art, and was primarily looking to learn more about the digital aspects of designing. After some research, I came across Transform Digital and immediately wanted to learn more about what they did (and how I could do some of it myself). I was welcomed into the team instantly, introduced to each of them to learn about their individual jobs and how they supported the company, and found there was so much more to learn than I realised.Here are four things I learned during my time with Transform — Comms, Digital, and ESG.1. Voiceovers in the studioOn my second day, I worked closely with Daniel Kelly — Senior Account Manager & Content Writer — and joined him in meetings. As well as proofreading a blog post, I also joined a voiceover session with him. I learned about scripts, how essential they are for an accurate take, how much they change in the voiceover session itself, and the different ways you can say things using your facial expressions — something Daniel finally figured out after trying to say the client’s name 15 times! The experience also showed me how each part of the process needed to be closely considered: the place you film, the tools you use, and how close you are to the microphone.2. Instagram posts and filmingAnother highlight in my week was helping to create Instagram posts with Georgine Tucker — senior graphic designer — and experimenting with editing the text and photos to make them more engaging and aesthetically pleasing to the audience, to ensure they wanted to look at our page and follow / like content.I also helped film a YouTube video focusing on the pros of outsourcing your work to marketing agencies and consultancies, like Transform, before filming my very own video about my work experience so far and whether I’d recommend Transform (you’ll have to watch the video to find out!). I learned about camera positioning and how, even if you use a black screen behind, it needs more depth to look appealing. The person on camera also needs to have half of their face with a triangle of light below their eye, while the other half needs lots of light to cast a shadow over the other half of the face, giving depth — one of the many tricks I learned this day!3. Writing blog postsI’ve learned all about the layout normally used to create an effective blog post and how it should be structured to be both Google-friendly and engaging to the reader. For SEO (Search Engine Optimisation), I learned how to tag certain words or phrases using online software tools to find what searches have a high volume and low difficulty — this means if it has a high volume, many people search for that keyword, and if it has a low difficulty, not many companies have linked their website to it, so more people will be directed to your website if you feature it in the writing.4. ResearchI also had the opportunity to do some research for a client and get hands-on by looking into law firms for Transform ESG (environmental social governance). After reading through roughly 10 company websites, I soon learned about the layouts that were adopted and the staff required to run their business, and how some used interactive models or photography to make it more engaging, while others simply used statistics and writing. I've learned that, to understand something, you need to put the time aside for proper research before you can accurately write about it. Knowing this will broaden my knowledge as well as make me a better writer for whatever career I decide to pursue in the future.‍Why you should do work experience at TransformAlthough I'm more interested in the design side of the company, I was surprised by how much interest I had in the writing and filming side of things, too. The staff were very welcoming and allowed me to get stuck in when I wanted to — they really did inspire me to look into this industry more when I'm older.Transform also allowed me to know what types of design I’m really interested in, so I could narrow it down and know what part of this industry I would like to get into. I would highly recommend working here — they have tonnes of experience and can teach you a lot in a short period of time.This blog post was written by Olivia Albrow, a secondary school work experience student in Somerset. At Transform Comms, we actively look for social outreach opportunities like these wherever possible, to support and work with people who are interested in gaining work experience in marketing, communications, the services of our sister companies Transform Digital and Transform ESG, and anything related.TransformWe’re not just a marketing agency. We’re your agents of change.Read more from TransformUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transfor --- ### Page: https://www.transformcomms.co.uk/post/outsourcings-shocking-impact-on-your-marketing-budget Title: Outsourcing's Shocking Impact on Your Marketing Budget - Video Language: en Canonical URL: https://www.transformcomms.co.uk/post/outsourcings-shocking-impact-on-your-marketing-budget ## Headings Structure: H1: Outsourcing's Shocking Impact on Your Marketing Budget H2: Up for a chat? H3: Download portfolio ## Main Content: VideoSeptember 2024Written by TransformOutsourcing's Shocking Impact on Your Marketing BudgetGet ready for an eye-opening chat with our friendly host, Karolyn! In this video, we spill the beans on why you should totally consider outsourcing your marketing. No fancy jargon here, just plain talk about how outsourcing can give your business a boost. So, grab a seat and join the party!‍‍Transform is a communications, digital marketing, and ESG consultancy — based in Somerset, with a global reach. Check out the rest of Transform's youtube channel. Don’t forget to subscribe! ‍TransformWe’re not just a marketing agency. We’re your agents of change.Read more from TransformUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close --- ### Page: https://www.transformcomms.co.uk/post/own-this-lockdown-optimise-your-website-for-your-best-year-yet Title: Own this lockdown - optimise your website for your best year yet - Blog Meta Description: So, how do you conduct business effectively when face to face is no longer an option? Language: en Canonical URL: https://www.transformcomms.co.uk/post/own-this-lockdown-optimise-your-website-for-your-best-year-yet ## Headings Structure: H1: Own this lockdown - optimise your website for your best year yet H2: Up for a chat? H3: Download portfolio ## Main Content: BlogFebruary 2021Written by Dan O’ConnorOwn this lockdown - optimise your website for your best year yetFor me, the worst thing about the lockdown is the lack of human contact. It’s not just missing a loved one’s birthday or a night out with your mates, it’s the everyday interactions that connect us to a wider social network and make us feel properly human. Most of us probably never thought we’d say this, but we’re missing those daily business meetings. Now, don’t get me wrong, Zoom is a fantastic tool for bringing people together. And, even before the lockdown, I used to live on my phone. But nothing beats seeing a client in person. Shaking someone’s hand and looking them in the eye builds the relationship. It’s still the best route to winning a contract and it keeps existing relationships on track.Your website is your most effective sales toolSo, how do you conduct business effectively when face to face is no longer an option? At Transform Digital we’re well aware that your website is the most effective tool in your sales arsenal.You probably know this too, but with footfall down due to lockdown restrictions, your website has never been so important to the health of your business, whatever business you’re in. It’s the single best way to reach out and engage with your market when you can’t see clients in person.Your website: Demonstrates your credibility in a crowded market. Showcases your brand. Increases the likelihood of lead generation. Builds your visibility with people discovering you organically. Provides answers to questions and helps with customer service. Informs people about your expertise, team and keeps them updated with news. Is where you want to drive people from digital marketing.So, at a time when you need your website to work harder and smarter, what do you need to do to make sure it’s performing at optimum capacity?Search Engine OptimisationThere are a few simple things you can check. The first thing to look at is your Search Engine Optimisation. This has to do with how easy you are to find online so that when people are searching for what you provide you’re on the first pages of Google.SEO is as much an art as it is a science. I’ll be going into it in more depth in another blog piece. But, if you’d like to have a conversation about the options available, then drop me a line, or give me a call and I’ll be happy to give you some no-obligation advice.What about your plugins?There’s a love/hate relationship that exists with plugins. Sure, they provide the flexibility to make sure that your website operates. But have you updated your plugins since your last redesign?Plugins are some of the bells and whistles developers use to enhance your site. They can help improve the SEO of your blog, make it easier for potential clients to get in touch, and allow you to stay in touch with users and visitors even after they’ve left your site. They can optimise your conversion rate, turning visitors into customers and can also tell you exactly who is visiting your site, where they go and how long they stay there.The only problem is, not only are there a bewildering array of plugins to choose from, they’re also evolving all the time, at a speed that can make your head spin. Even if you don’t have time to keep up with the latest developments, you can bet your competitors do.Plugins are evolving to give users an edge in a crowded market, and you don’t want to get left behind. If you’re wondering where to start then please don’t hesitate to get in touch. Seriously, this is the stuff that gets us out of bed in the morning and we’d love to share our insights.Improving navigation and user experienceFinally, have you road tested your navigation and user experience to make sure it’s ergonomically synched? If you haven’t then I’d suggest you do. In fact, it’s one of the most important actions you can take.A quick detour to illustrate. Imagine you pull into the forecourt of a car showroom. You look for the main reception, but you can’t even find the front door. You can’t see anyway in at the rear of the building. Confused, you phone the showroom. You finally get someone who tells you to go round the back of the building. You tell them you did that and by this point, you’re so ticked off that you take your money and go elsewhere. To another showroom where you find exactly what you need.While it might sound preposterous that anyone would try and run a bricks and mortar business this way, it’s not an uncommon experience for online buyers. The number one barrier to online trading is unclear or unintuitive site navigation. Your tech guy might understand how it works. You probably understand, once he’s explained it a few times. But that doesn’t mean your average visitor can work it out without a lot of frustration.If your website is not simple and easy to navigate you won’t be getting visitors into your sales funnel. And that means you’re driving them to your competitors.At Transform Digital, we take a passionate interest --- ### Page: https://www.transformcomms.co.uk/post/passion-cannot-be-contained-transform-video-showreel-2023 Title: PASSION CANNOT BE CONTAINED | Transform Video Showreel 2023 - Video Language: en Canonical URL: https://www.transformcomms.co.uk/post/passion-cannot-be-contained-transform-video-showreel-2023 ## Headings Structure: H1: PASSION CANNOT BE CONTAINED | Transform Video Showreel 2023 H2: Up for a chat? H3: Download portfolio ## Main Content: VideoApril 2023Written by Nick CrosbyPASSION CANNOT BE CONTAINED | Transform Video Showreel 2023Passion is one of the most powerful forces in the world, It's an energy that comes from within and can't be controlled, but when harnessed correctly it can shape our future. When you use it to pursue your goals, you inspire others to join you in your mission and create a ripple effect of positive change around you. We believe passion is something that can't be manufactured or manipulated and must be allowed to flow freely in order to reach its full potential.Passion cannot be contained, it must be shared. Contact us to find out how we can help release your passion into the world.‍‍Transform is a communications, digital marketing, and ESG consultancy — based in Somerset, with a global reach. Check out the rest of Transform's youtube channel. Don’t forget to subscribe! Nick CrosbySenior Multimedia CreativeNick is our multi-talented multimedia Designer, working across branding, websites, photography, and video. (Plus anything else we throw his way!)Read more from Nick CrosbyUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close --- ### Page: https://www.transformcomms.co.uk/post/pillar-pages-seo-secret Title: Are pillar pages the secret to an on-page SEO strategy? - Blog Meta Description: In the fast-paced digital landscape, a strong SEO strategy is crucial for businesses to grow. Pillar pages may be your solution. Language: en Canonical URL: https://www.transformcomms.co.uk/post/pillar-pages-seo-secret ## Headings Structure: H1: Are pillar pages the secret to an on-page SEO strategy? H3: What are pillar pages? H3: What are the benefits of pillar pages for SEO? H3: How to create a Pillar Page H3: Play the pillar page game to win! H2: Up for a chat? H3: Download portfolio ## Main Content: BlogJuly 2023Written by Are pillar pages the secret to an on-page SEO strategy?In our fast-paced and ever-evolving digital landscape, having a solid SEO strategy has become even more critical for businesses looking to grow their online presence. Pillar pages may be your solution to an increasingly complex problem.Search Engine Optimisation (SEO) is the process of optimising your website to rank higher in search engine results, ultimately driving more organic traffic to your site and increasing the visibility of your business. In this blog post, we explore the potential significance of seeking on-page SEO services to build your SEO strategy — for the sake of your digital marketing success.‍What are pillar pages?One powerful SEO technique that has emerged in recent years is the use of pillar pages. Like one of ours here, pillar pages act as indexes to access multiple pieces of specific, in-depth content on one central topic. They cover all aspects of a particular subject and are based around topics which related subtopics or cluster content can link back to.‍What are the benefits of pillar pages for SEO?Here's why pillar pages are one step to take — if not the most vital one — when looking to improve domain authority.• They suggest thought leadership by covering broad topics thoroughly, evidencing your knowledge and expertise, and positioning you as an industry leader.• Strong internal linking, creating a web of connections throughout your own website, will enhance your credibility with search engines. • The inevitable user-friendly experience will be appreciated by all visitors, benefiting from quick and easy access to content, keeping them on your site for longer.• Content guidance can be provided to your team of writers, who can now share your clear path to success and contribute content to those specific topics.• Assisting Google’s crawlers will mean better ranking on search results, so structuring your content in a logical and easy-to-read format isn’t only helpful for your readers.How to create a Pillar PageNow we know what they are and why they matter, let’s delve into the steps you’ll need to take to create your own.‍1. Research your topic.Begin by researching a broad, top-level topic that matches your target audience's interests. For a digital agency, ‘digital marketing’ would be a suitable topic. For a palaeontologist, it might be: ‘dinosaurs’ or ‘ancient artefacts’.2. Pick subtopics and / or clusters. Identify subtopics or related aspects of the main topic. For ‘digital marketing’, suitable subtopics or clusters might be: SEO, PPC, analytics, and so on. These sub-topics will be used to group content.3. Find keywords and create content.Use keyword research tools to identify high-volume, low-competition long-tail keywords related to each cluster — depending on the size of your business, pick ones you think you can compete in on difficulty, particularly if the number of searches for them is high and the difficulty low.Then, create individual blog posts or content pieces for each of them. These will contribute towards a comprehensive pillar page that covers all aspects of the chosen topic. Make sure that the sub-topic content links back to the pillar page, and vice versa. This internal linking helps search engines discover the relationship between these pages and boosts your overall authority with Google.4. Creating the pillar page.You now have everything you need to create your pillar page! Picture it like a pyramid, with broad topics at the very top, specific content at the bottom, and sub-topics in-between. Start at the top and work your way down.Play the pillar page game to win!Pillar pages are a game-changer for ranking on Google. By grouping and structuring your content, adding internal links with the structure above in mind, you can establish true, strong domain authority — and ultimately build towards broader topics that would otherwise have been out of reach competitively.Overwhelmed with SEO information? We offer a wide range of SEO services to put your mind at ease. For more SEO strategy insights, check out our five tips for successful SEO strategies.It can be a lengthy process but, if you stick with it, you’ll be sure to see the results.Read more from Up for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United K --- ### Page: https://www.transformcomms.co.uk/post/pr-ready-2020 Title: Is your B2B PR campaign ready for 2020? - Thought Leadership Meta Description: Discover how to effectively plan your 2020 B2B PR campaign by reflecting on past performance and aligning your strategy for future success. Our guide includes a 10-step checklist to help you evaluate your PR efforts, understand your market, and creatively brainstorm new ideas. Language: en Canonical URL: https://www.transformcomms.co.uk/post/pr-ready-2020 ## Headings Structure: H1: Is your B2B PR campaign ready for 2020? H2: Why – Start with your purpose. H2: Challenges – What your market is facing. H2: Competitors – Your new competition. H2: Evaluate - Dig into your data. H2: Message – Resonance with your market. H2: Research - Take a view. H2: Inspiration - Read, watch and research. H2: Strategy – evaluate your goals. H2: Creative – brainstorm with all the brains in the business. H2: Launch – measure your B2B PR campaign. H2: Up for a chat? H3: Download portfolio ## Main Content: Thought LeadershipDecember 2020Written by Is your B2B PR campaign ready for 2020?Why – Start with your purpose. Conducting a B2B PR campaign should never be just about the services you provide or products that you sell. That might work for some forms of marketing, but those businesses that connect with their market are the ones who understand their why, their purpose. We recommend listening to Simon Sineck’s TedTalk, where he talks about the importance of finding your ‘why’, and differentiating yourself from those companies who only focus on what they do. The same value applies to PR, where communicating why you exist, your purpose and the change that you want to see in the world transforms your communications. Your purpose is not some clever strapline to put on all your communications. It’s embodied in everything that you do and how your customers experience you. Is your purpose clear in how you communicate? Is your customers’ experience reflecting your purpose? Your purpose needs to be consistent in every interaction with your business. For your employees, your stakeholders, your suppliers and your customers. Challenges – What your market is facing. We talk about this as the outside in approach. When devising PR campaigns, we can quickly become caught up in communicating our own products and services. But is the market responding to what you offer? Or are there other challenges that your customers are facing but you might be missing? We can easily become ingrained in our business and rarely look up and out at the market. And if you haven’t touched your SWOT analysis since your last business plan, now is definitely the time to revisit it. What are the topics and themes that are getting the most traction? What are the questions that people are asking? What surveys have been conducted that talk about the pains / challenges in the market? Competitors – Your new competition. The more established the organisation, the slower it can be to change and adapt. Equally, we can easily become wrapped up in our own world and not look out at what’s happening in the market around us. Young, challenging organisations are constantly emerging, nibbling at the heels of market leaders. Take the time to do a market review. Who is new in your market? Which companies are getting attention? How do you compare against the competition? Look at what you do as well as the results to assess gaps in the market. Try finding the blue ocean. Evaluate - Dig into your data. Look back over your previous 12 months trading. What have been the services and products that you’ve sold most of? How have those relationships been established? What have been the most successful marketing campaigns – and how are you measuring these? What does this data show you? Have demands changed and shifted? What about the type and value of customers? Do they have the same buying habits as they’ve previously exhibited? And are your customer profiles still relevant? Message – Resonance with your market. When you’ve understood your purpose and you’ve looked out at the market – you now need to do a brand check. With the world changing so quickly around us, we need to keep our communications fresh and relevant. Research by Orbit Media finds that you should redesign your website every 2.66 years. Your messages need just as much attention. Every market will flex and adapt, and new themes emerge. It’s important not to become complacent. When talking about people and productivity in business, the new themes being discussed are Mental health and wellbeing, neuroscience, artificial intelligence, diversity and inclusion. This type of research is also valuable for developing new products and services. Are your messages aligned with the market? Do they need to be refreshed to reflect new trends? Research - Take a view. We can become emotionally invested in our brands. After all, we will have spent time and resources designing our look and feel. But this can make us blind. A quick pulse survey to your staff, suppliers and customers is invaluable to capture external viewpoints. And it can provide that much needed unbiased and external view of what you are doing. Have you spoken to a selection of your customers? Do you know what they value about your company? Are your employees fully engaged in what you offer? Inspiration - Read, watch and research. When we get busy, the first thing to go is time to research, read and watch. Sitting down for a few hours and reading a business book or publication or watching videos on YouTube or TedTalks might be considered a waste of time. But we disagree. It’s extremely valuable and by stepping outside of what we need to get done, we can often uncover new things that could be done. And that’s an exciting place to be. What new business books are out there? What is the new thinking in your market? Have you read the latest industry publications recently? Strategy – evaluate your goals. If you’re working to an existing strategy, evaluate what you’ve p --- ### Page: https://www.transformcomms.co.uk/post/reading-lists-for-a-staycation Title: Transform Summer Reading - Blog Language: en Canonical URL: https://www.transformcomms.co.uk/post/reading-lists-for-a-staycation ## Headings Structure: H1: Transform Summer Reading H2: Aspirational: H2: Reality: H2: Up for a chat? H3: Download portfolio ## Main Content: BlogAugust 2022Written by Veronica HannonTransform Summer ReadingRead all about it! After a long three months at home, whether filled with days baking sourdough while on furlough, or juggling childcare between back to back zoom calls, I think it’s safe to say that most of us are desperately looking forward to having some time off this summer. While we might be missing out on hopping on flights to beaches with guaranteed sun & breakfast buffets this year, there are worse places to spend a summer than old blighty. And what better way to escape & explore new worlds, than with a great book. This week, we caught up with the Transform team about what’s on their reading list this summer, and which ones they are most looking forward to… Ronnie – MD & Founder of Transform is Veronica Hannon. One of the benefits of a staycation is the limitless luggage capacity. That means I can revert to my love of an actual, physical book. There’s a mixture here: An oldie that has been on the shelf for a while: ’Sticky Wisdom’ about how to start a creative revolution. Something for inspiration - ’Information is Beautiful’ about how to visualise information. My must read is ’The Goldfinch’ by Donna Tart – an acerbic coming of age tale about a young boy whose life is intricately connected with a famous missing painting. For new learning ‘Incognito’ by David Eagleman which explores the secret lives of the brain, followed by Derek Draper’s ‘Create Space’. I’ve been lucky enough to meet Derek and be inspired by his work. I’ve previously speed read his book but I’ve never given it the attention it deserves. Derek has been in a coma as a result of Covid-19 and our thoughts are with him and his family with every wish for a full recovery. Karolyn - Head of Content at Transform is Karolyn Andrews – whose role involves writing white papers, managing accounts and leading intelligent PR campaigns. Aspirational: Gifts of Imperfection by Brene Brown. Because…Who doesn’t love Brene Brown? Plus it was recommended in the brilliant This column will change your life column in the Guardian. And Oliver Burkeman is a man to be listened to. Summer by Ali Smith. Because… It’s the last instalment in her Seasonal Quartet and the first three books were exceptional. Motherwell by Deborah Orr. Because… her columns were always brilliant, her death last year was incredibly sad, and it comes highly recommended by my husband. Who is also a man to be listened to. Reality: What’s New on Netflix. And to add to my shame, there’s no pile of books so here’s a photo of my Kindle… Josie – Digital Executive at Transform is Josie Rae – her role involves updating our website, graphic design, creating digital assets for clients and updating our social channels. I’d like to stay I’ll be too busy at the beach and running along the Pembrokeshire coastal path to read all of these books, but let’s face it, 7 days of sunshine is a miracle when in West Wales so I may just get through them… Atchafalaya Houseboat by Gwen Roland. Because there’s something divine in closing my laptop at the end of the day and reading about simple days in the Louisiana Swamp. I’ve had this book on the go for a couple of weeks and will hopefully finish it with an empty to do list. White Teeth by Zadie Smith because Zadie is one of my favourite authors & it has become somewhat of a tradition to get absorbed in one of her novels over the summer. The Next American Revolution – Sustainable Activism for the Twenty first century by Grace Lee Boggs because I used to be really passionate about fighting climate change and I need to stop being lazy. Also in the stack – Place Based Education by David Sobel and How to get to the top of Google by Tim Cameron-Kitchen because… they have both been sat on my bookshelf for too long and it’s about time I finished them! Dan – Head of Business Development at Transform is Daniel O’Connor – who’s role involves building relationships, creating opportunities and expanding our presence. A Fool and his Eel by Mark Walsingham because he is a good friend of mine. He is the owner of a magical 17 acre fishery called ‘Ashmead’ on the Somerset levels, hidden away behind the small village of Martock. Mark has devoted his life to wildlife and the conservation of lakes, forests, rivers and waterways across the UK. Having the privilege of being able to spend 5 days and nights on Marks beautiful lake whilst reading his book is like heaven on earth. To learn more about Mark and Ashmead, please see an interview here, recorded in September 2018. The film also features one of my favourite captures in over 34 years: https://www.youtube.com/watch?v=wdcpue-x72g Veronica HannonCo-founder & DirectorRonnie brings over two decades of strategic marketing experience to leading the Transform team. She operates at the highest levels of national and international organisations, across a wide range of industries. Ronnie’s business and journalism background means she’s quick to grasp complex topics,developing s --- ### Page: https://www.transformcomms.co.uk/post/sales-and-marketing-alignment-the-ultimate-lead-gen-practices Title: Sales and marketing alignment – the ultimate lead gen practices - Blog Meta Description: Marketing and sales need to agree who their customers, or clients, are and create a single journey for them. Language: en Canonical URL: https://www.transformcomms.co.uk/post/sales-and-marketing-alignment-the-ultimate-lead-gen-practices ## Headings Structure: H1: Sales and marketing alignment – the ultimate lead gen practices H2: When marketing ignores sales H2: What are the dangers? H2: But when sales and marketing are aligned… H2: So, how do you go about this? H2: And this means… H2: Up for a chat? H3: Download portfolio ## Main Content: BlogFebruary 2021Written by Dan O’ConnorSales and marketing alignment – the ultimate lead gen practicesOne evening, some months before the first lockdown, I got chatting to a guy at the pub. He was a keen angler like me, and we bonded over our shared passion. After swapping tales of riverbanks, tackle tips and our favourite spots to fish, we got on to what we did for a living. I told him I run a digital marketing business. His face fell and without saying another word, he picked up his pint, turned his back on me and walked away from the bar. Confused, I followed him to the table where he was sitting. I wanted to know what had just happened and what his problem was. He told me in no uncertain terms – “I work in sales.” I frowned at this and asked – “But, aren’t we in the same line of work?” He drained his pint, looked me right in the eye and said – “If you’d worked with the marketing departments I’ve had to work with, you’d realise what a bloody stupid question that is.” Then he got up and left the pub.When marketing ignores salesThe sad matter is, I wasn’t even that surprised by his reaction. Many companies have a sales and marketing functionality, but all too often they just don’t align. Marketing and management often make all decisions about goods and services. The sales team have to sell these without one consultation on issues that directly affect their ability to close deals.When the sales team complains to the marketing department about these decisions, their points are often dismissed or simply ignored. If the decisions the marketing department makes don’t work out, the blame is often laid at the feet of the sales team, who are accused of not working hard enough or being incompetent. This can even be the case when members of the marketing team have worked their way up from sales.While this might sound like a simple case of departmental squabbling, in reality it can have a significant impact on the cost of doing business. According to a recent case study, sales and market misalignment is costing businesses worldwide, more than one trillion dollars every year. It is sad to think that this costly state of affairs is completely avoidable.What are the dangers?A recent article in the Harvard Business Review highlighted the three biggest dangers to business from sales and marketing misalignment. The first danger comes when the goals set by marketing are not the goals that the sales force want to achieve. What happens then is that the sales team becomes hugely demotivated because in trying to achieve both sets of goals, they end up feeling they can’t achieve either. This can also reduce their commitment to the organisation that employs them.The second danger is that the sales team start to see the misalignment of goals as an extra set of difficulties that just aren’t necessary. It’s not that they see difficult goals as a problem, it’s just that when they see one set of goals as unrealistic, they don’t see how they can possibly succeed in reaching the goals and quotas they’ve been given.The final danger is that the sales team will find ways to achieve the goals but it will cost them extra time and effort. That time and effort could have been spent chasing down new leads and landing new accounts. So the loss to the business comes directly out of the bottom line. But when sales and marketing are aligned…If you take all this into consideration, it’s no wonder that some organisations cite aligning sales and marketing functions as a top priority. Especially when another study has shown that aligning your sales and marketing strategies can increase new revenue by as much as 34%.This is why I believe the sales team needs to be aware of what the marketing department are putting out in terms of messaging and communication. They need to feed what they’re hearing, out in the market, into these key marketing messages. The marketing team, in turn, need to analyse the customer engagement the sales team are reporting. This way everyone will know how the market is responding to their goals, so they can feed those responses back into the sales pipe.If you can get this right, then you have a cohesive cross company team capable of delivering increased revenue, year on year.So, how do you go about this?You need to focus on your customer and what their responses to your marketing and sales activity is. Marketing and sales need to agree who their customers, or clients, are and create a single journey for them. This starts with marketing, but is linked to a common strategy that everyone delivers using the same key performance indicators.The sales team are going to collect a lot of customer feedback and marketing need to know this to keep their messages consistent. Marketing has to create assets that will allow the sales team to close deals.But it doesn’t stop at the deal, marketing and sales need to join forces on post-sale growth and retention. To do this studies show that marketing and sales need to replace the ‘sales funnel’ wi --- ### Page: https://www.transformcomms.co.uk/post/searching-for-a-pr-company-near-me Title: Searching for a PR company near me - Blog Meta Description: Discover why location might not be as crucial as you think. Learn when local expertise matters, such as for regional clients, and when sector specialisation and industry experience become more critical. Language: en Canonical URL: https://www.transformcomms.co.uk/post/searching-for-a-pr-company-near-me ## Headings Structure: H1: Searching for a PR company near me H2: Are your customers local? H2: What sector are you in? H2: Have they worked with companies like me? H3: PR for start-ups H3: PR for growing a brand H3: PR for change H3: PR to defend H3: PR to sell or exit your business H2: Up for a chat? H3: Download portfolio ## Main Content: BlogOctober 2019Written by Sally GoodallSearching for a PR company near meIs searching for a ‘PR company near me’ a wise decision? Location is not always as important as you think. We look at some reasons when it’s good to choose a public relations agency that’s based around the corner, and also when there are other – more critical factors – that should come into your decision. Are your customers local? This is the key question to ask yourself. If your customers are national or international, then having a PR company that’s local might not be your best bet. Proximity can sometimes be a security blanket. But a good agency will be more than happy to travel to you. In reality, most of the time, day to day work is conducted over the phone, by email, What’s App, Skype etc rather than popping to your offices. There are times when local does work. At Transform Communications we work with a range of organisations in professional services. Legal companies and accountants, for example, will be wanting to reach clients that are local to them. It makes perfect sense to therefore choose a PR agency that understands the local market, has connections and networks that will be beneficial and knows the local media landscape. However, we also work with management, people and business consultants. Their clients might be international or national organisations. Locality should not be a deciding factor. What sector are you in? If your customers aren’t local, then it is best to look for a PR agency that is a specialist in your sector. The more complex your business or service, the more important this is. There is always an investment of time when working with a new PR agency to get them up to speed. They are your voice in the market. The more that they understand your market, the clearer your voice will be. Ask the PR company for evidence of working in your industry or sector. Can they bring added value by understanding your market? Do they know the latest developments? Do they know the publications and media in your space? We’ve worked with companies in Switzerland, France, Germany, Singapore. In the UK, our longest standing client is in Newcastle, and we regularly travel to London. We’re based near Bath and Bristol. Our nearest client that’s in the HR and people development field, one of our sector specialisms, lives across the road from our office but we see them just as often (and sometime less) than our other cliients. Have they worked with companies like me? Every business has different challenges at different stages of development. Aside from location and sector specialism, check whether the PR agency understands the stage of your business and what your objectives and priorities are likely to be. Are they the best match for where you are at the moment? Do they have the capacity and capability to advise you at different stages of your development? PR for start-ups If you’re a start-up technology company, then assess whether the public relations company has worked with other start-up tech firms. You need someone who understands the challenges. Knows how to launch a tech company, be disruptive and get you attention. Fast. PR for growing a brand As companies grow and develop, creating brand awareness, building authority and increasing your credibility in the market are likely to be key objectives. Know who you are targeting and be very clear about what you want your PR company to achieve. Ask how they will measure success. PR for change Change is the only constant. And of course, we all need to be agile and adapt. Sometimes though, the change is more drastic. Perhaps you’re launching into a whole new sector or need to do a 180° pivot of your business model. Taking a company through change means there needs to be communication at all your audiences – internally, to existing customers, suppliers and stakeholders, as well as externally in the market. Make sure your PR company has the proven experience to advise you. PR to defend Crisis communications. It’s a whole industry in its own right. Helping company’s when the worst or the unexpected happens. But there should also be due process in place to defend your business before something hits. This becomes critical if you’re looking at best practice, wanting to prepare your business for exit, or wanting to demonstrate industry standards with certification, such as ISO 9001. Every business that is looking to grow and potentially sell their business, needs to make sure that they have crisis plans in place. PR to sell or exit your business Any plans you draw up to exit your business should always include a thorough review of your communications. You need to make sure you’re maximising the value of your brand through every communication channel available to you. If you are planning to sell or exit your business, find a PR partner that understands the requirements. Be open with them about your business objectives so they are fully briefed in what you want to achieve. They should be able --- ### Page: https://www.transformcomms.co.uk/post/setting-up-a-new-digital-company-during-covid-19 Title: Setting up a new digital company during COVID-19 - Blog Meta Description: We had the idea to launch a sister company to Transform Communications back in November 2019. Language: en Canonical URL: https://www.transformcomms.co.uk/post/setting-up-a-new-digital-company-during-covid-19 ## Headings Structure: H1: Setting up a new digital company during COVID-19 H2: Tight resources mean results need to deliver. H2: Take the lead and prosper. H2: A single message carries more weight. H2: Content is king. H2: Connections not just clicks. H2: Up for a chat? H3: Download portfolio ## Main Content: BlogJuly 2021Written by Veronica HannonSetting up a new digital company during COVID-19‍We had the idea to launch a sister company to Transform Communications back in November 2019. But work – and life – was busy. Then COVID-19 hit. As the months stretched on, we had the time to both bounce ideas around and start bringing the vision to reality.We started by assessing whether it was a good time to launch. As you’ll see these five reasons provided a strong enough argument to embark on launching Transform Digital Marketing Ltd.Tight resources mean results need to deliver.Businesses need to attract and retain new clients. Without opportunities for exhibitions, events and networking, companies are turning to marketing to increase their presence. And digital marketing becomes even more important.Take the lead and prosper.Not everyone maintains their marketing and communications during a crisis, but choosing to keep going while others go quiet can be a wise move. There will be people out there who want to take the lead. Digital marketing encompasses a whole set of solutions. Our audits, strategies, and clear objectives will help ensure that our digital marketing techniques are straightforward and accountable.A single message carries more weight.It’s a crowded market out there and messaging needs to punch through the noise. Research shows that, as consumers, we must see a brand, or hear a specific message, at least seven times before we recall it. Creating a single, powerful message that works across multiple channels will help prospective customers see, hear and remember brands.Content is king.We come from a content background, so we know the power of engaging content. We know how to create content, on a regular basis, that really grabs attention and raises your profile. With Transform Digital Marketing we use different channels to connect clients to their market and get their message out.Connections not just clicks.We all get a buzz when we get likes and hits on social media. From when we see traffic to our website going up to our followers on LinkedIn increasing. But these are just vanity statistics. To make digital marketing work properly, we will bring potential customers through the virtual doors of businesses. To make sure people ‘connect’ and not just click. We enable business owners to demonstrate the values that their business lives by. Because connections come through trust.It was these five reasons that gave us confidence to launch Transform Digital Marketing in October 2020. And that confidence is paying off. We’ve secured a partnership with the property industry’s review platform and most prestigious awards, the ESTAS. We’re also launching campaigns for the world’s largest legal directory submissions company and a new Fintech company.Business is tough for many of us during COVID-19. But with confidence, creativity and the right digital marketing company at your side, you can transform your business at any time.This article first appeared in the Feb/Mar Issue 2021 of The Business ExchangeVeronica HannonCo-founder & DirectorRonnie brings over two decades of strategic marketing experience to leading the Transform team. She operates at the highest levels of national and international organisations, across a wide range of industries. Ronnie’s business and journalism background means she’s quick to grasp complex topics,developing strategies and tactics that deliver results. Ronnie leads on strategy development, integrated campaigns,and key projects for our clients. From a series of targeted multi-channel campaigns for Wincanton Logistics and a solar energy safety campaign for Futurelec, to large ESG proposition development projects for Buro Happold and Kidd Aitken Legal Marketing. Ronnie was named one of Wiltshire’s most inspirational women and is a Director of Action Net Zero. She was awarded a distinction in University of Oxford’s ‘Leading Sustainable Corporations Programme’.Read more from Veronica HannonUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has be --- ### Page: https://www.transformcomms.co.uk/post/small-actions-big-impact Title: Small actions, big impact: simple things businesses can implement to reduce their carbon footprint - Blog Meta Description: With climate change accelerating, businesses have a crucial role to play in reducing their environmental impact. Sustainability doesn’t have to be complicated or costly, from optimising energy efficiency to supporting local green initiatives, small changes can lead to big impactss. Here's 11 practical sustainability practices businesses can adopt to strengthen their commitment to the planet. Language: en Canonical URL: https://www.transformcomms.co.uk/post/small-actions-big-impact ## Headings Structure: H1: Small actions, big impact: simple things businesses can implement to reduce their carbon footprint H2: Measure your carbon footprint H2: Invest in renewable energy H2: Optimise your energy efficiency H2: Implement a remote work policy H2: Limit business travel H2: Implement an efficient waste disposal programme H2: Adopt a green procurement policy H2: Support local sustainability initiatives H2: Engage your team H2: Offset your carbon emissions H2: Measure and report your impact H2: What are the benefits of implementing more sustainable policies? H2: Up for a chat? H3: Download portfolio ## Main Content: BlogApril 2025Written by Brianna Phillips Small actions, big impact: simple things businesses can implement to reduce their carbon footprintWith more extreme weather events occurring around the globe, several major cities experiencing ‘climate flips’, and the decimation of climate protections by the US government, it can be easy to feel helpless and powerless in the fight against climate change. However, reducing our carbon footprint doesn’t have to entail significant costs or drastic lifestyle changes to have an impact. Here are eleven simple but effective, sustainability practices businesses can adopt –‍Measure your carbon footprintInvest in renewable energyOptimise energy efficiencyImplement a remote work policy Limit business travelImplement an efficient waste disposal systemAdopt a green procurement policySupport local sustainability initiativesEngage your teamOffset your carbon emissionsMeasure your impact Measure your carbon footprintThe first step in reducing your carbon footprint is to understand your current impact, allowing you to set a baseline. When measuring your carbon footprint, it is necessary to look at three scopes:Scope 1: The emissions created directly by your organisation (e.g. emissions created from fuelling company cars).Scope 2: The indirect emissions created by your organisation (e.g. emissions created from the generation of electricity used in your buildings).Scope 3: The indirect emissions that occur because of your business’ activity (e.g. emissions created in employees’ commute).‍‍Image credit: Zevero By setting this baseline you will identify areas for improvement and establish measurable goals for success.Invest in renewable energyOne of the greatest ways to reduce your carbon footprint is by investing in renewable energy sources to power your business. While the initial investment may be high, the long-term cost savings of using renewable energy are well documented. Optimise your energy efficiencyAnother effective method for reducing your carbon footprint is to optimise your energy efficiency. Make sure you are –Switching off lights when those areas are not in use (or install lighting timers).Turning off appliances and monitors at the socket when not in use.Timing your heating and cooling systems when employees are in the office and consider switching them off over weekends and breaks.Insulating doors and windows to reduce heat loss.Investing in tools such as smart meters and energy-efficient lightbulbs.While these may seem like obvious actions, nearly half of business’ electricity usage occurs outside of standard operating hours. Implementing the above practices will help reduce your carbon footprint.‍‍Implement a remote work policyOne of the benefits to come out of the Covid pandemic is the rise in remote working. For an organisation, a remote work policy can reduce your carbon footprint – allowing your employees to work from home even once a week means you’re significantly reducing the number of people commuting every day, and the associated emissions.You can also help support your employees to switch to renewable home energy suppliers, bringing them carbon reduction benefits in their own home. Limit business travelTransportation accounts for a significant portion of the UK’s greenhouse gas emissions. Reducing business travel, where possible, makes a significant impact on your business’ carbon footprint. Seriously consider whether business travel is necessary, or whether meetings can be held remotely. Where travel is unavoidable, encourage your team to carpool, use Electric Vehicles, or use public transport. Implement an efficient waste disposal programmeEnsure you’re providing bins for recycling, composting, and general waste. To ensure effectiveness, educate your employees on how to use these systems correctly – a 2024 survey found that only 9% of UK citizens feel ‘very confident’ about what can, and cannot be recycled, with the majority (58%) feeling ‘mostly confident’. Adopt a green procurement policyReduce your Scope 3 emissions by sourcing office supplies and products from sustainable – and preferably local – retailers. Do your research and ethical and responsible organisations to partner with. Support local sustainability initiativesFor your next team building activity, participate in a sustainability initiative such as a community clean up. Your team members will bond while also feeling they’ve made a meaningful contribution, boosting engagement and satisfaction. Every year, the team at Transform Comms participates in a community clean up . It’s a tradition we hold dear for a cause close to our hearts. Engage your teamOffer training and information sessions on sustainability practices. Encourage and incentivise your team to implement sustainability practices into their day-to-day lives. Employee involvement is key to successful implementation of sustainability strategies and when an employee believes in their company’s values, they are more engaged, motivated and --- ### Page: https://www.transformcomms.co.uk/post/streamlining-the-illustration-process-with-ai-technology Title: Streamlining the illustration process with AI technology - Blog Meta Description: George, our creative designer, talks about the future of AI and how we can integrate it into our workplace. Language: en Canonical URL: https://www.transformcomms.co.uk/post/streamlining-the-illustration-process-with-ai-technology ## Headings Structure: H1: Streamlining the illustration process with AI technology H3: Step 1: Choose a platform H3: Step 2: Craft a good prompt H3: Step 3: Create the bespoke illustration H3: Step 4: Export and use H2: Up for a chat? H3: Download portfolio ## Main Content: BlogFebruary 2023Written by Streamlining the illustration process with AI technologyUsing AI-generated images has become a hot topic in the creative world. In my blog Artificial intelligence and the impact on design, I discussed how AI could be used as a tool to push our designs further and achieve more. But what does that look like in practice? Illustration style is an essential component of graphic design and when creating our sister company Transform ESG’s website illustrations, we used the opportunity as a case study on AI and illustrator collaboration. Read on to learn more from Graphic Designer Georgine Tucker on how you can harness the power of AI for your illustrations.Step 1: Choose a platformIf you follow creative news, it can feel like we are inundated with AI-generated art software left, right and centre. There are a number to choose from: DALL-E 2, Dream by WOMBO, Deep Dream Generator, and many more. It’s important to choose the one that fits your needs and skill level as an illustrator. We opted for Midjourney because it’s known for having a wide array of art styles. Unsure of what we wanted, this gave us seemingly limitless options to explore before committing. An image that could take the best part of a day to do was now done in mere moments.Step 2: Craft a good promptLike they say, you are what you eat, and AI is no different. Feed it with the wrong prompts, and you get the wrong results. If you want a particular image or style, you will need to use specific words that accurately describe it. If you want something broader, like our search for inspiration, opt for the less-is-more technique. Using a few brand-related keywords, we generated the four initial variations Midjourney gave us for each prompt, then progressed the one we liked best to make four more. We continued the process until we landed on our preferred composition.Prompt: illustration, forest cityscape, dark tealRevision of previous composition Step 3: Create the bespoke illustrationWhile it’s easy to get swept up and awestruck by how quickly an AI can generate artwork, and want to use it straight away: don’t. Always get the graphic redrawn by a professional illustrator. Here’s a few reasons why:• It may not be in your brand colours or style. You don’t want something that stands out like a sore thumb next to the rest of your branding.• There are often small imperfections in AI-generated art. Like humans, AI doesn’t always get it right first time. Those small errors will stand out, but the professional eye of an illustrator will be able to avoid them.• Having a vector version of the illustration makes its use more flexible. No resolution worries and amends can easily be made in the future.• It’s more ethical. There are ongoing questions over copyright when using images directly from AI-generated image sites. Until there are better regulations, it’s best used as an inspiration tool.Armed with a selection of approved concepts and feedback from the Transform ESG team, I got onto Illustrator. Below is the final illustration from the above AI generated images.Transform ESG website final graphic‍ Step 4: Export and useOnce given the thumbs up, the illustrations were added to the site with small tweaks to improve usability on the website.As a designer and illustrator, I found the AI x human creative journey a positive one. Sometimes, it’s hard to start from scratch and being able to generate initial concepts in minutes streamlined the process. Knowing the rough shape and vibe of the illustration gave the creative process a head start, leaving more time for me to finesse the final pieces. Treating the AI as a partner in experimentation offers us new perspectives and unexpected results that we, on our own, may not have otherwise generated.Want beautiful illustrations for your website, publication, or anything else? Get in touch with us today to learn more about how we can help. With no imperfections in sight.‍‍Read more from Up for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!O --- ### Page: https://www.transformcomms.co.uk/post/team-transform-at-the-bath-life-awards-2021 Title: Team Transform at the Bath Life Awards 2021 - Awards Meta Description: Last week, the Transform Team celebrated as Business Services finalists at the Bath Life Awards 2021! Read about our fantastic evening recognising local talent in Bath. Language: en Canonical URL: https://www.transformcomms.co.uk/post/team-transform-at-the-bath-life-awards-2021 ## Headings Structure: H1: Team Transform at the Bath Life Awards 2021 H2: Up for a chat? H3: Download portfolio ## Main Content: AwardsNovember 2021Written by Veronica HannonTeam Transform at the Bath Life Awards 2021Last week, the Transform Team hit the town as Business Services finalists for the Bath Life Awards 2021! Glammed up and ready to go, it was a wonderful evening to celebrate the wealth of local talent here in Bath and the surrounding area. Congratulations to all this years’ winners – your awards were thoroughly deserved! It’s been a year like no other. Having to adjust to working from home, to being back in the (in our case, brand-new) office, plus everything else that the world has thrown at us, means that life has been a whirlwind. We relished the opportunity to let our hair down and connect with so many others passionate about our region. This was our first in-person awards ceremony for 18 months, so you can be certain that we made the most of it. We loved greeting old friends and making new ones – we had the joy of sitting with the lovely DKA Architects – and we’re really looking forward to connecting further with everyone else we met on the night. Sitting there with so many fantastic local businesses really drove home how amazing our area is. From Emma Rose Art’s incredible acceptance speech after being nominated for ten years in a row (!), to seeing local favourites Flow Bar Frome win Best Bar, we realised just how much this corner of the South West has to offer. Especially after this pandemic year (and a half), it’s more important than ever to support our local businesses. Shopping with them and using their services pays the bills of real human beings – the very people we shared Bath Pavilion with last week. The Bath Life Awards provided the ideal celebration of our area and everyone in it. Good food, good company, and enough wine to make sure that the Transform Twitter account was loaded with content? Sounds like the perfect night!Veronica HannonCo-founder & DirectorRonnie brings over two decades of strategic marketing experience to leading the Transform team. She operates at the highest levels of national and international organisations, across a wide range of industries. Ronnie’s business and journalism background means she’s quick to grasp complex topics,developing strategies and tactics that deliver results. Ronnie leads on strategy development, integrated campaigns,and key projects for our clients. From a series of targeted multi-channel campaigns for Wincanton Logistics and a solar energy safety campaign for Futurelec, to large ESG proposition development projects for Buro Happold and Kidd Aitken Legal Marketing. Ronnie was named one of Wiltshire’s most inspirational women and is a Director of Action Net Zero. She was awarded a distinction in University of Oxford’s ‘Leading Sustainable Corporations Programme’.Read more from Veronica HannonUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking --- ### Page: https://www.transformcomms.co.uk/post/the-complete-guide-to-writing-an-effective-press-release Title: The complete guide to writing an effective press release - Thought Leadership Language: en Canonical URL: https://www.transformcomms.co.uk/post/the-complete-guide-to-writing-an-effective-press-release ## Headings Structure: H1: The complete guide to writing an effective press release H2: Up for a chat? H3: Download portfolio ## Main Content: Thought LeadershipJune 2025Written by Brianna Phillips The complete guide to writing an effective press releasePress releases are a powerful tool for getting your message out to the right people but are often used ineffectively. This guide draws on the expert insights of three UK-based PR and communication professionals – Veronica Hannon, Founder and Director of Transform Comms, and colleagues Sarah Jane Chapman and Kimberley Gray – to help you craft an impactful press release that achieves tangible results. What you’ll discover in the guide: What constitutes newsworthy news. When to distribute a press release. The five cardinal rules of writing an effective press release. Common mistakes, and how to avoid them. How to maximise success. Additional tips for press release success. Download the full guide now.Brianna Phillips Content WriterBri is a content writer with a strategic mind, sharp analytical skills, and a meticulous eye for detail. She combines her legal background with a passion for creativity and storytelling, to write compelling and engaging content. Bri loves to learn and thrives in dynamic environments – exemplified by her recent relocation to the UK from Australia!Read more from Brianna Phillips Up for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close --- ### Page: https://www.transformcomms.co.uk/post/the-expert-guide-to-writing-an-effective-press-release-part-1 Title: The Expert Guide to Writing an Effective Press Release Part 1 - Blog Meta Description: Learn when to send a press release and why it's still a powerful tool. Get expert press release tips from UK PR professionals to make yours more effective. Language: en Canonical URL: https://www.transformcomms.co.uk/post/the-expert-guide-to-writing-an-effective-press-release-part-1 ## Headings Structure: H1: The Expert Guide to Writing an Effective Press Release Part 1 H2: When should you use a press release, and what are their benefits? H2: Up for a chat? H3: Download portfolio ## Main Content: BlogJuly 2025Written by Brianna Phillips The Expert Guide to Writing an Effective Press Release Part 1When should you use a press release, and what are their benefits?‍Press releases are a powerful tool for getting your message out to the right people but are often used ineffectively. This three-part series draws on the insights of three UK-based PR and communications professionals – Veronica Hannon, Founder and Director of Transform Comms and colleagues Sarah Jane Chapman and Kimberley Gray – to help you craft an impactful press release that achieves results. ‍Part 1 explains when you should use a press release and their benefits.‍When should you use a press release?A press release should be reserved for newsworthy announcements. What makes an announcement newsworthy? In short, it must share something new, or surprising, or solve an existing problem. If your announcement doesn’t fall into one of these categories, then it doesn’t merit a press release and should be promoted via other channels.Understanding your audience is the key to understanding whether what you have to say is newsworthy. Think about what interests your audience – all journalists inherently understand their audience and their first question when they receive a press release will be ‘is this interesting to my reader?’Veronica Hannon suggests testing yourself by asking ‘is this story really unique, and if so, why? What difference will it make to your audience?’ Kimberley Gray adds ‘is this news for us as a company, or news for the general population?’This is why a full-service PR marketing agency is an excellent partner. Your PR advisor will give you honest and objective feedback as to whether your announcement is real news, and if so, help you determine the most intriguing angle to promote. If their advice is that your announcement isn’t genuine news, a full-service agency has the skill and resource to use alternative channels to promote your message.Examples of newsworthy announcements include:‍Be selective when sending out a press release. High quality press releases build trust with journalists – if you’re consistently providing them with compelling stories, they will pay attention when your emails come into their inbox. If you develop a reputation for sharing irrelevant, or unremarkable news, you risk burning bridges and creating irreparable damage to those relationships.What are the benefits of a press release?The primary benefit is enhanced brand awareness from earned media coverage. When used effectively press releases offer several additional benefits, such as:Allowing you to shape the narrative of your announcementIncreasing traffic to your websiteImproving your search engine rankingsCreating the perception that your business is a credible industry leaderGenerating bookings, footfalls, purchases, or enquiriesDistinction from your competitorsTo maximise these benefits, engage the services of a PR professional. A good PR professional has the experience, creativity and connections required to craft and distribute a compelling press release that delivers wide-ranging, measurable results.‍Key takeawaysOnly use press releases for announcements that are new, or surprising, or solve an existing problem.Understanding your audience is the key to understanding whether your news is newsworthy.Build positive relationships with journalists – high quality press releases build trust, poor quality press releases burn bridges.Press releases provide multiple benefits beyond brand awareness – engage a PR professional to maximise them.Read part 2: five cardinal rules for writing a press release, and how to maximise coverageRead part 3: common press release mistakes and how to avoid them and additional tips for successDownload our full guide to crafting an effective press releaseVeronica HannonVeronica Hannon is the Founder and Director of Transform Comms, one of the UK’s leading integrated B2B marketing agencies, specialising in public relations and communications, digital marketing, branding and design, content marketing and ESG engagement. Veronica has over 25 years of experience as a B2B communications and marketing expert.Discover more about VeronicaSarah Jane ChapmanSarah Jane Chapman works with Transform Comms and is the Founder of The Good Copy Company, a Strategic Communications Consultant and Senior Writer and Editor. Sarah Jane specialises in industries with complicated or technical language and concepts – such as medical science, the financial services industry and the sustainability sector. Sarah Jane has worked for the World Health Organization and the Department of Health and has advised many leading independent schools and high-profile school leaders. Recent clients include the NHS, The Institute of Molecular and Clinical Ophthalmology (Basel), and the British Menopause Society with Transform.Discover more about Sarah JaneKimberley GrayKimberley Gray is the Founder of Gray Matter PR and has worked with Transform Comms for more than fift --- ### Page: https://www.transformcomms.co.uk/post/the-expert-guide-to-writing-an-effective-press-release-part-2 Title: The Expert Guide to Writing an Effective Press Release Part 2 - Blog Meta Description: Discover how to write an effective press release using a proven framework. Get tips on structure, headlines, and quotes to increase your media coverage. Language: en Canonical URL: https://www.transformcomms.co.uk/post/the-expert-guide-to-writing-an-effective-press-release-part-2 ## Headings Structure: H1: The Expert Guide to Writing an Effective Press Release Part 2 H2: Five cardinal rules for writing a press release, and how to maximise coverage H2: Up for a chat? H3: Download portfolio ## Main Content: BlogJuly 2025Written by Brianna Phillips The Expert Guide to Writing an Effective Press Release Part 2Five cardinal rules for writing a press release, and how to maximise coverage‍Press releases are a powerful tool for getting your message out to the right people but are often used ineffectively. This three-part series draws on the insights of three UK-based PR and communications professionals – Veronica Hannon, Founder and Director of Transform Comms and colleagues Sarah Jane Chapman and Kimberley Gray – to help you craft an impactful press release that achieves results. Read part 1: when should you use a press release, and what are their benefits?Part 2 provides an effective framework for crafting a press release and tips for maximising coverage.‍The five rules of writing a press releaseWhile there is no one-size-fits-all template for crafting the perfect press release, following Sarah Jane Chapman’s Five Cardinal Rules for Writing a Press Release will help ensure your press release is appealing to a journalist:1. Ensure your news is newsworthy2. Be concise3. Create a killer headline4. Structure for success5. Enrich your press release with quotes… but use them correctly!1. Ensure your news is newsworthyPart one of this series covers how to identify whether your news is newsworthy – read it here. Key takeaways from that piece are:If you’re sharing news that is new, surprising, or solving an existing problem, it merits a press release. If not, your announcement should be shared via other channels.Understanding your audience is the key to understanding whether what you have to say is newsworthy. Test yourself by asking questions –Is this news for us as a company, or news for the general population?Is this story really unique, and if so, why?What difference will this story make to someone’s daily life?A PR advisor will give you honest and objective feedback as to whether your announcement is real news.2. Be concisePress releases should be clear, focused and succinct. Avoid fluffy language, waffle, sentences packed with adjectives and technical jargon. The main point must be clear and easy to understand in the first two to three sentences.How long should a press release be? While there is no hard and fast rule, all three experts agree that a press release should be no longer than a page. If you have multiple angles or points to promote, split them across multiple press releases.3. Create a killer headlineJournalists receive hundreds of emails per day, so your headline needs to instantly grab attention and compel them to open your press release. Most journalists will only take a couple of seconds to decide whether your press release is worth reading, and will judge this based on the headline, so creating an enticing one is essential.The headline should be relevant and authentic to the news you are sharing. Steer clear of clickbait-y, or sensationalist headlines that create mistrust and frustration with readers. Kimberley Gray recommends researching the style of headlines used by your target publications and match it. This shows the journalist that you have done your homework and understand their audience. Sarah Jane Chapman says that with any announcement, there can be, perhaps, ten or even twenty facts – or true things – that could be said. The headline should select and capture the “single, most important, truth” – the essence – of the piece. She suggests putting yourself in the audience’s position and asking, ‘Why would I find this news exciting? Why is it relevant to me?’4. Structure for successDon’t stop at the headline – your press release needs to be captivating from beginning to end. It should be structured like a newspaper article using the inverted pyramid technique – with the topline (the most relevant information) at the beginning, important points in the mid-section and finer details at the end.The crux of the story should be captured in the first two to three sentences – don’t deliver the punchline at the end, most readers won’t get that far. Kimberley Gray suggests thinking about the five Ws – who, what, where, when, why – and ensure each of these elements of the story are covered at the beginning of the press release.A press release must also be written in a journalistic style:Use plain English and avoid technical jargonWrite in the third personUse an active voiceOnly include objective informationUse a neutral tone6. Correct use of quotesQuotes elevate a press release but are often misused. They should provide insight and opinion, rather than information – a well-chosen quote will illuminate a point and add significance. Veronica Hannon warns against using quotes that are self-promotional, noting that a press release is not an opportunity to advertise yourself. If you want an advertisement, you need to pay for it.Maximising the success of your press releaseYou should always be thinking of ways to leverage press coverage to maximise its success. The more ways you can share your coverage (while co --- ### Page: https://www.transformcomms.co.uk/post/the-expert-guide-to-writing-an-effective-press-release-part-3 Title: The Expert Guide to Writing an Effective Press Release Part 3 - Blog Meta Description: Avoid common mistakes and write press releases that deliver results. Learn how to write effective press releases that boost credibility and media reach. Language: en Canonical URL: https://www.transformcomms.co.uk/post/the-expert-guide-to-writing-an-effective-press-release-part-3 ## Headings Structure: H1: The Expert Guide to Writing an Effective Press Release Part 3 H2: Common press release mistakes and how to avoid them and additional tips for success H2: Up for a chat? H3: Download portfolio ## Main Content: BlogJuly 2025Written by Brianna Phillips The Expert Guide to Writing an Effective Press Release Part 3Common press release mistakes and how to avoid them and additional tips for success‍Press releases are a powerful tool for getting your message out to the right people but are often used ineffectively. This three-part series draws on the insights of three UK-based PR and communications professionals – Veronica Hannon, Founder and Director of Transform Comms and colleagues Sarah Jane Chapman and Kimberley Gray – to help you craft an impactful press release that achieves results. Read part 1: when should you use a press release, and what are their benefits?Read part 2: five cardinal rules for writing a press release and how to maximise coverage.‍Common press release mistakes and how to avoid themGive your PR agency timeA good, succinct press release requires time and consideration and cannot be turned around in an hour or so. Mark Twain’s famous sentiment, “I didn’t have time to write a short letter, so I wrote a long one instead” highlights the irony that succinct and simple writing is often more time-consuming and laborious than writing at length. As such, you should give your PR agency ample notice of any developments that may require a press release. You should trust your PR advisors with confidential information and to help manage any potential scenarios. Veronica Hannon’s rule of thumb is that if something requires you to notify your HR and legal teams, you should also involve your PR agency. PR professionals are skilled at handling sensitive information and are legally bound to protect it – they didn’t sign that NDA for nothing!Media coverage may not be instantWith media being predominantly digital these days, people often assume distributing a press release will lead to immediate coverage, but this is often not the case. Journalists need time to find the right opportunity to feature your news, and publications will have different lead times. Your PR agency is best placed to help you understand these lead times as they have the required knowledge, expertise and relationships. Align your schedule to the publication’s schedule, rather than expecting them to work to yours. For example, monthly publications require at least six weeks’ lead time so there is no use reaching out to them to promote an event occurring in a week’s time.Strike while the iron is hotDon’t hold back when you have an exciting development. While some businesses prefer to stay out of the media as a protection strategy, the opposite is often true. Being featured in the media is a better protection strategy – it stakes your claim as a market leader and positions you as an authority in the industry. Kimberley Gray’s advice? Be bold – if you’re prepared to stick your neck out, you will receive better coverage.Do your homeworkResearch is important to the success of a press release. Consider the following -Quality over quantityA common error is sending out a press release simply because it’s been a while since you last distributed one. This is an ineffective and impractical use of the tool. Sarah Jane Chapman suggests using the following questions as a guide when deciding whether to write a press release “is this a strategic move? How does it move our commercial strategy forward? Does it serve our overall strategic objective? Are we solving problems or moving debate forward?”Avoid clichés and overused languageAvoid overused words such as ‘thrilled’, ‘delighted’, ‘groundbreaking’, ‘unique’. Be inventive with your language – using cliched terms weakens your message.Small mistakes can lead to big problemsThe quality of your press release reflects your professionalism. Have someone review your press release to check the grammar and spelling, then check it again. If you want to be perceived as an authoritative and credible source, ensure your press release is written to a high-quality standard and with the same authority and gravitas as your other communications.Additional tips for press release successFurther tips to improve the quality of your press releases include:Maintain consistency while the tone of a press release may differ from your usual communications, Sarah Jane Chapman emphasises the importance of aligning the messaging, language and style of your press release with your existing marketing collateral and other public-facing communications to ensure consistency.Use supporting materials such as images, graphs and survey results. These are helpful and provide journalists with additional context. They should be shared via a link and not as an email attachment – you don’t want to risk your email being undeliverable, or overloading journalists with too much information. Tailor your content for different audiences by creating different versions of your press release for different publications. The information that is most interesting and relevant to one audience, will be different for another. Tailoring your approach gives your press relea --- ### Page: https://www.transformcomms.co.uk/post/the-importance-of-entering-awards-even-if-you-dont-win-them Title: The importance of entering awards - Blog Meta Description: Entering awards is vital for getting your business noticed - even if you don't win them. Read more on the importance of entering awards for celebrating achievements, maximising content and building your reputation. Language: en Canonical URL: https://www.transformcomms.co.uk/post/the-importance-of-entering-awards-even-if-you-dont-win-them ## Headings Structure: H1: The importance of entering awards H2: No entry? No chance H2: Time to shine and celebrate H2: The value of re-using content H2: Up for a chat? H3: Download portfolio ## Main Content: BlogMarch 2022Written by Sally GoodallThe importance of entering awardsThe importance of entering awards cannot be underestimated. While winning them is even better – who doesn’t want a bulging trophy cabinet in the office? – the act of entering is vital for boosting your business. Getting you noticed among your peers and, most importantly, reaffirming what makes your organisation tick. And if you don’t enter, you don’t stand a chance of winning… Read on for our top reasons why entering awards is so important. For your marketing, your team, and ultimately, boosting your business. No entry? No chance The simplest reason is that, if you don’t enter awards, you can’t win them. While it’s not advisable to frivolously enter awards that aren’t suited to your expertise and experience – especially if an entry fee is involved – if you don’t ask, you don’t get. As S Club 7 sing, ‘reach for the stars’. And you might just grab one! Being longlisted, shortlisted or winning an award is the perfect way to stand out from your peers. Placing you among the leaders of your industry and highlighting your skills to prospective clients. Time to shine and celebrate Writing an award entry is also the perfect opportunity to sit down and evaluate your business’s achievements. It’s all too easy to get caught up in the everyday tasks of running your organisation. We rarely get the time to sit down and consider our successes – but award entries force you to do just that. Many entry forms will ask you to consider your successes and highlights of the past year. Taking the time to really think about this will not only aid your award entry but helps to put your year into perspective. Whether this is moving into a new office, hiring new team members or increasing your client portfolio, it’s an opportunity to celebrate your achievements. Awards are more than just about the trophy. They recognise your achievements – and they don’t need a certificate to prove them. Don’t keep this information to yourself either. Share it internally with your team to motivate them, with clients in a newsletter, in email signatures and on social media posts and profiles. Sometimes achievements can unwittingly pass us by, so it’s important to take the opportunity to celebrate them whenever you can. The value of re-using content As marketeers, we understand the value of quality content. And the best content is versatile – adaptable for different locations and purposes. While communicating award wins on social media platforms and websites is regular practice, use the information from your awards entries as inspiration for other pieces of content, like blog and social media posts. Whether this is sharing your development over the past year, or casting a spotlight on a specific area that you hadn’t even realised was worth shouting about, an award entry isn’t just an award entry. It’s: A blog post A case study A social media post An important part of proposals and tenders A recruitment tool An opportunity Although using your entry word-for-word will probably not be appropriate for many contexts, lots of it can be repurposed for a range of destinations. Not to mention being a useful reference for future submissions… And the benefits of communicating your expertise and achievements are endless. From acting as a draw for incoming talent, to cultivating a sense of pride among your team (even if you don’t win), it’s an opportunity to showcase yourselves. We love communicating our clients’ expertise. Through considered thought leadership, awards entries and more, we establish them where they belong – at the forefront of their respective industries. The importance of entering awards cannot be underrated. We have helped our clients win everything. From Show Space Design of the Year (Design Awards 2019), Global Leaders in Legal Strategy and Consulting (Lawdragon 2022) to Staffing Solution of the Year Finalist (HSJ Partnership Awards 2022). And we’re an award-winning business ourselves, having won the Best Small PR Consultancy in the South of England in CIPR PRide Awards 2021 and Best Use of Content. Plus our founder, Veronica Hannon has been recognised as one of Wiltshire’s Top Inspirational Women by The Business Exchange Swindon and Wiltshire. If you would like us to help you win that coveted industry award, get in touch with us today. Sally GoodallAccount DirectorSally is highly organised and skilled at managing multiple clients, ensuring their brand needs are met with top-notch service. With over ten years of experience as an Account Manager in print publications, she now oversees multi-million-pound budgets at Transform, building trusted relationships and leading projects with enthusiasmRead more from Sally GoodallUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameE --- ### Page: https://www.transformcomms.co.uk/post/the-science-behind-effective-brand-logos Title: The science behind effective brand logos - Blog Meta Description: At the heart of any successful company’s brand lies a well-known brand logo. Language: en Canonical URL: https://www.transformcomms.co.uk/post/the-science-behind-effective-brand-logos ## Headings Structure: H1: The science behind effective brand logos H2: To be descriptive or not descriptive, that is the question H2: Shape up or ship out H2: Fortune favours the bold… colours H2: To know thy market H2: Up for a chat? H3: Download portfolio ## Main Content: BlogSeptember 2022Written by The science behind effective brand logosAt the heart of any successful company’s brand lies a well-known brand logo. It is the principal design element of your business and serves as a visual representation of your company's personality.A logo must be recognisable, versatile and timeless. While this sets the bar very high for one small design, there is a science behind developing logos. Colours, shapes, levels of description, and the influence they have on consumer behaviour all have their parts in designing an effective brand logo.To be descriptive or not descriptive, that is the questionA descriptive logo includes a textual or visual design element that clearly communicates the type of product or service the brand offers. The most popular example of a descriptive brand logo is Burger King. Within the logo, the name of the company accompanies the picture of a burger, successfully communicating the nature of the product being sold. Conversely, the golden arches of the McDonald’s logo don’t include a name or a visual depiction of the products they sell, meaning they are non-descriptive.If you’re wondering which is best, a recent study into the effect of logo design on brand equity for 597 different companies found descriptive logos to be far more effective at increasing equity than non-descriptive logos. It comes from the increased ease with which descriptive logos can be visually processed.Humans see a lot of branded advertisements throughout their lives. Some are simple to process and others less so. The easier it is to comprehend the product being offered, the more authentic the brand appears to the consumer. And in turn, the more likely they are to buy from them.Descriptive is the way to go when it comes to brand logos, in order to best engage consumers.Shape up or ship outOne core element of every brand logo is shape, which communicates significantly about a brand’s style and identity. From geometric shapes, like squares and triangles to more organic shapes, such as curves and spirals. As well as specifically-developed shapes for your organisation (think the Amazon arrow or Nike tick). All such shapes have implicit meanings and suggestions, and your target market will pick up on them too.Even the number of angles in your logo influences its impact. A study from the Journal of Consumer Research suggests that the level of circularity or angularity of a brand logo has the power to influence consumer perceptions of a company and its products. With the smoothness or harshness of the logo communicating differing meanings, from calm and stable to determined and contemporary.Fortune favours the bold… coloursAnother key element is colour. The colour palette of any brand contributes to both its recognition and differentiation from competitors. It is essential to find colours that fit the aesthetic of your company but allow it to stand apart from others in the marketplace.The ‘Impact of color on marketing’ study found that consumers make subconscious judgements about products and brands within the first 90 seconds of seeing them. With almost 85% of people citing colour as the key reason behind buying a product and 80% stating colour increases brand recognition.Companies have all the colours of the rainbow to play with – as long as you choose colours that are dissimilar to those of your competitors! Of the warm tones, red is loud and energetic, yellow is youthful and positive, orange shows vitality and playfulness. On the other hand, blue offers calm and confidence, green is a natural, tranquil presence, and purple is traditionally associated with luxury in Europe. Classic colours such as black suggest professionalism and power, white offers a sense of purity and sophistication and grey a modern, efficient feel.Whilst all colours can be linked to many positive attributes, not all will fit your company’s identity. If you are unsure of which colours to choose, spend some time as part of your business and marketing strategy processes identifying those that may fit.To know thy marketBeyond your own preferences for colour, shape and description, the culture and context of a company's own market clientele must be considered. For example, while some colours and shapes are cross-cultural, others hold very different meanings across the world.Take the colour purple. In England, it has come to be thought of as the colour of wealth and royalty, but in Thailand, it symbolises the colour of mourning. If your company intends to operate internationally, it is advisable to consider these aspects when creating logo concepts.This may seem like any overwhelming amount of information to consider. But if you take the design process one step at a time, you can’t go far wrong. And above all else, it is essential to remember that your brand logo should only ever represent one business… yours.Do you need support on your branding strategy or need a fresh pair of eyes to update your existing logo? Get in touch wit --- ### Page: https://www.transformcomms.co.uk/post/the-secrets-of-website-copywriting Title: The Secrets of Website Copywriting - Video Language: en Canonical URL: https://www.transformcomms.co.uk/post/the-secrets-of-website-copywriting ## Headings Structure: H1: The Secrets of Website Copywriting H2: Up for a chat? H3: Download portfolio ## Main Content: VideoFebruary 2024Written by TransformThe Secrets of Website CopywritingThanks for watching Karolyn, our Head of Content, talk about what she does when writing copy for websites, sharing some useful tips to help you get started!‍‍TIMESTAMPS: 00:00 – Intro 00:15 – Keyword research 01:41 – Site structure 03:00 – Working with a designer 04:27 – Tone of voice 05:56 – Top tips for writing‍Transform is a communications, digital marketing, and ESG consultancy — based in Somerset, with a global reach. Check out the rest of Transform's youtube channel. Don’t forget to subscribe! TransformWe’re not just a marketing agency. We’re your agents of change.Read more from TransformUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow usEmail AddressThank you! Your submission has been received!Oops! Something went wrong while submitting the form.Download portfolioDesigned and developed by (you guessed it) us. Privacy PolicyCookie PolicyAnti-Slavery & Human Trafficking PolicyAI PolicyTransform Comms is the trading name for Transform Communications Ltd (07186846), Transform Digital Marketing Ltd (12766139) and Transform ESG Ltd (13509014). Parent company is Transform CDE Ltd (14300985). Registered Office: 141 Leigh Park Road, Bradford On Avon, Wiltshire, England, BA15 1TQ By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.PreferencesDenyAccept Privacy Preference CenterWhen you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.Reject all cookiesAllow all cookiesManage Consent Preferences by CategoryEssentialAlways ActiveThese items are required to enable basic website functionality.MarketingEssentialThese items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.PersonalizationEssentialThese items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.AnalyticsEssentialThese items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.Confirm my preferences and close --- ### Page: https://www.transformcomms.co.uk/post/transform-comms-finalists-for-two-cipr-pride-awards Title: Finalists for TWO CIPR PRide Awards - Awards Meta Description: PR consultancy Transform Communications is once again among the finalists at the CIPR PRide Awards 2022! Including Best Small Consultancy and Best Use of Content. Language: en Canonical URL: https://www.transformcomms.co.uk/post/transform-comms-finalists-for-two-cipr-pride-awards ## Headings Structure: H1: Finalists for TWO CIPR PRide Awards H2: Best Small PR Consultancy H2: Best Use of Content H2: About the CIPR PRide Awards H2: Up for a chat? H3: Download portfolio ## Main Content: AwardsJuly 2022Written by Veronica HannonFinalists for TWO CIPR PRide AwardsFor the second year running, we are delighted to announce that Transform Communications is among the finalists for the CIPR PRide Awards – South and Channel Islands! We are shortlisted once again for Best Small Consultancy and Best Use of Content – the very same awards for which we won gold in 2021. We are so proud of the exceptional Transform team and their hard work throughout this year, last year, and the year before that. And most likely the years to come. You get the picture. Best Small PR Consultancy We had thought that the 2020 to 2021 period had been our best. New office, new team members, new sister company (hello, Transform Digital). But 2021 to 2022 stormed in and blew our socks off. The list might sound a little familiar. New team members, new sister company (hello, Transform ESG), new photography and filming studio. But in those 12 months, we have been morphing into an adolescent business. We were finalists at the national CIPR Excellence Awards 2021 for Best Use of Content. We won PR Consultancy of the Year South West at the 2022 UK Enterprise Awards. We were finalists again at the 2022 CIPR Excellence Awards for Best Small PR Consultancy, and Ellen, one of our Senior Client Leads, was shortlisted for Outstanding Young Communicator. The Transform team across all three businesses has now risen to the grand total of 12. We’ve loved seeing our clients grow – and ourselves alongside them. We’ve been breaking our own records, in terms of team growth, clients and more. And if we carry on like this, who knows what 2023 has in store… Best Use of Content Our work with the world’s largest legal directory consultancy, Kidd Aitken Legal Marketing, has also been shortlisted for Best Use of Content. The Your Best Practice Guide to Chambers and Partners Submissions offers practical advice on gaining a ranking within one of the most prestigious legal directories, Chambers and Partners. Legal directory submissions are notorious within the legal marketing world as time-consuming and resource-heavy. But they are also one of the best forms of marketing, as an objective appraisal of firms’ and Partners’ expertise. But law firms’ in-house marketing and business development teams are always busy, and are often unable to dedicate the attention necessary for successful legal directory rankings. So our challenge was to attract the attention of this complex audience, position Kidd Aitken as thought leaders and reframe the conversation surrounding legal directories. All in one piece of content. Interested in learning more about how we leveraged the power of thought leadership with Kidd Aitken? Read more in our case study. About the CIPR PRide Awards The CIPR PRide Awards celebrate the best of the UK’s PR industry. Held annually, these awards highlight talent across team and campaign categories in nine UK regions. We’re excited to be shortlisted among so many friends and other leading PR consultancies in the South and Channel Islands. Fingers crossed for October’s awards ceremony!Veronica HannonCo-founder & DirectorRonnie brings over two decades of strategic marketing experience to leading the Transform team. She operates at the highest levels of national and international organisations, across a wide range of industries. Ronnie’s business and journalism background means she’s quick to grasp complex topics,developing strategies and tactics that deliver results. Ronnie leads on strategy development, integrated campaigns,and key projects for our clients. From a series of targeted multi-channel campaigns for Wincanton Logistics and a solar energy safety campaign for Futurelec, to large ESG proposition development projects for Buro Happold and Kidd Aitken Legal Marketing. Ronnie was named one of Wiltshire’s most inspirational women and is a Director of Action Net Zero. She was awarded a distinction in University of Oxford’s ‘Leading Sustainable Corporations Programme’.Read more from Veronica HannonUp for a chat?We're always up for a coffee and conversation.Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.Let’s transform. Together. NameEmail AddressPhone NumberHow can we help? (select from dropdown)I'd like to discuss a project.I'm interested in working with you. Perhaps we could partner? Studio HireTell us some more...Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.We're a multiple award-winning full service marketing agency and ESG consultancy based near Bath and Bristol. 01225 863846 info@transformcomms.co.uk Woodlands End, The Barn, Mells, Frome, BA11 3QD, United KingdomQuick linksAboutServicesWorkOpinionsCareersStudio HireContactServicesStrategyBranding & DesignWebsite Design & BuildContent MarketingVideographyPublic RelationsESG ComunicationsDigital MarketingSubscribe & Follow ---