From magazines to mycology

Designing with purpose

Tell us about your (professional) self?

I started my career designing newsstand magazines on a range of subjects including football, music and videogames. I swapped the newsstand for customer publishing, working as creative director for a couple of local media agencies, before going it alone – managing my own client base and providing design and consultancy services for other agencies. I cover a range of design skills but documents with lots of pages, lots of words and interesting images that I enjoy working on the most.

So... why Transform?

There’s an energy and enthusiasm (and lots of happy faces) about the place that really appealed to me. The company clearly puts its clients first – producing material that is of obvious benefit to their businesses and their audiences. I admire their professionalism and creativity but, most importantly, they have a knack of employing, and working with, genuinely decent people.

What keeps you
driven, passionate
and challenged?

A good design project gives your brain a thorough workout while also triggering creative responses. I love digging deep into a brief to solve problems and explain a subject that might seem difficult at first. If I can bring complex information to life, draw the reader in and engage with them (while meeting all of a client’s objectives) then I’m happy.

Enough business...what do you do for fun?

Since my knees no longer appreciate me playing football I do lots more walking instead, particularly if there’s woodland with fascinating fungi to explore. If my budding young mycologist son joins me, even better. I also love music and catch as many small local gigs as possible, with the occasional trip to Bristol for bigger acts.