Transforming Brands, One Brilliant Idea at a Time

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Tell us about your (professional) self?

Pam supports and drives the green agenda as a commercial environmentalist. She has over 25 years of experience as a brand strategist, marketing and sustainability engagement specialist working across broad industry sectors, including private and public at C-suite level. Pam is passionate about connecting creativity with strategy to drive impact.

So... why Transform?

I love working with Transform and I'm proud to be associated with such a fantastic team of multi-skilled experts that share a common passion, 'to exceed their client's brief'. They deliver exceptional work that does what it says, transforms how organisations are perceived, valued and engaged with, ensuring they are able to differentiate themselves, grow and build their reputation in their respective markets.

What keeps you
driven, passionate
and challenged?

Evolving individually as the industry and sector I work within transforms. The way people engage with content, how that content is delivered, what success metrics are used is all evolving given ESG, AI, tech and innovation. Great communication has the ability to deliver prosperity for people, the planet and the economy. Strategic communication and creative interpretation are critical enablers, these are achieved by people, for people; working as a diverse team to deliver exceptional work, that is what keeps me passionate.

Enough business...what do you do for fun?

I love the natural world and enjoy spending time with my 2 sons, family and friends climbing, skiing, wild swimming, water sports, cooking and travel. I also love to plan and implement renovation projects, I started my love of renovation by doing up a classic TR4 in my 20's and have since completed 3 large house renovations, always looking for the next opportunity.

Lightning round!

Coffee or tea? Both, tea then coffee, all by lunchtime
Signature drink? Passion fruit martini
Signature dish? Only one... Beef Wellington
Sweet or savoury? Hmm, if I had to choose, savoury
Morning person or night owl? Morning for sure
It’s your day off – where will we find you? In water, sea, lake, river!
Star sign? Aries
Favourite season? Winter.. well when we had snow
Favourite album? If I can only choose one.. Best of the Killers
Favourite book? Green Swans by John Elkington on regenerative capitalism
Favourite movie? Devil wears Prada - what's the cost of sacrifice?
Favourite TV show?  Currently.. Taskmaster
What’s your pub quiz category? None!
Favourite quote? 'If you can talk with crowds and keep your virtue, Or walk with Kings—nor lose the common touch'...

Four photos about you with
absolutely no context

Content by 

Pam Barbato

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