Where insight meets imagination

Ideas first. Always.

Tell us about your (professional) self?

I'm a brand designer and advertising creative with a wealth of knowledge and experience gained over the last 32 years. I've worked with a wide range of brands across a variety of market sectors and disciplines, from branding projects for Adobe, BT and Halfords, to packaging designs for Cancer Research UK, M&S Food and Superdrug, to advertising campaigns for Alfa Romeo, Dorothy House and The Jolly Hog. I bring rigour, imagination and a love of the craft to every project, delivering work that works and helping to build better brands.

So... why Transform?

Well, it all started by coincidence really. After decades in Bath it was finally time to make the move out into the countryside, and I found myself living around the corner from Transform HQ. It would have been rude not to introduce myself. But convenience aside, I've stayed for the people and the vibe. It’s quite a special place. Oh, and the clients – they’re all great too, of course.

What keeps you
driven, passionate
and challenged?

I’m driven by ideas. Big ones, brave ones and the ones that quietly but powerfully hit the mark. There’s nothing quite like the moment when insight, imagination and craft snap into place and a concept truly lands.

Enough business...what do you do for fun?

Other than the obvious, I love being outside in the sunshine, spending time with family and friends, travelling to new places, film, music, television, books, walking, cooking and drinking just a little bit too much.