Thought Leadership

June 2025

Written by 

Brianna Phillips

The complete guide to writing an effective press release

Press releases are a powerful tool for getting your message out to the right people but are often used ineffectively. This guide draws on the expert insights of three UK-based PR and communication professionals – Veronica Hannon, Founder and Director of Transform Comms, and colleagues Sarah Jane Chapman and Kimberley Gray – to help you craft an impactful press release that achieves tangible results.

What you’ll discover in the guide:

  • What constitutes newsworthy news.
  • When to distribute a press release.
  • The five cardinal rules of writing an effective press release.
  • Common mistakes, and how to avoid them.
  • How to maximise success.
  • Additional tips for press release success.

Download the full guide now.

Brianna Phillips

Content Writer

Bri is a content writer with a strategic mind, sharp analytical skills, and a meticulous eye for detail. She combines her legal background with a passion for creativity and storytelling, to write compelling and engaging content. Bri loves to learn and thrives in dynamic environments – exemplified by her recent relocation to the UK from Australia!

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Brianna Phillips

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We're always up for a coffee and conversation.

Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.

Let’s transform. 

Together.

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