The complete guide to writing an effective press release

Press releases are a powerful tool for getting your message out to the right people but are often used ineffectively. This guide draws on the expert insights of three UK-based PR and communication professionals – Veronica Hannon, Founder and Director of Transform Comms, and colleagues Sarah Jane Chapman and Kimberley Gray – to help you craft an impactful press release that achieves tangible results.

What you’ll discover in the guide:

• What constitutes newsworthy news.

• When to distribute a press release.

• The five cardinal rules of writing an effective press release.

• Common mistakes, and how to avoid them.

• How to maximise success.

• Additional tips for press release success.

Download the full guide now.