Sectors we work with:

Renewables

The impact of marketing for  engineering  firms

As the world continues to shift towards greener energy solutions, every renewable energy company needs to stand out. How you communicate your impact and technological innovation is critical. A strong renewable energy marketing programme helps attract investors and finance, educate and engage your customers and consumers, plus influence policymakers.

Why is marketing important for engineering  firms?

The renewable energy sector can be complex, competitive and fast-paced. Whether you’re operating in solar, wind, hydrogen or other renewable technology solutions, your marketing needs to build trust with stakeholders, demonstrate credibility and position your business as a trusted partner in the clean energy transition.

The Transform Report: Engineering Firms Reputation Index 2025 offers valuable benchmarks to help you understand how your firm measures up. We analysed the marketing practices of 16 engineering firms with a strong presence in the UK, operating across a variety of engineering disciplines. The report reveals the tactics of industry-leaders and delivers a clear, data-driven view of the strategies shaping the industry.

If you’re looking to optimise your marketing strategy and get ahead in a competitive market, you don’t want to miss the insights in this report. Download a copy to find out what other firms are doing well and where there are gaps in the market.  

All data is anonymised, but if you’re curious about who’s who, drop us a line.

View Report

Our full range of services

We begin every partnership with a bespoke strategy session to immerse ourselves in your business and understand your objectives, audience and ambitions. From there, we build a multi-channel marketing programme tailored to your goals.

Our services

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“We wanted Share the Road to Sustainability to push the boundaries in a fairly traditional sector. This design brings to life our thought leadership, creating a distinctive visual identity that influences every aspect of our integrated campaigns – from exhibition stands to digital comms and email marketing campaigns. Transform has created cut-through and delivered a communications design that makes us stand out in a competitive space.”

Jamie Newton, Head of Marketing, Wincanton

"As always,thank you so much for all your incredible support and hard work, it is very much appreciated and always a pleasure!”

Lee Chadwick, Director of Renewables, Clarkson Evans

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What we’ve done for others, we can do for you

With over two decades of B2B experience, we understand the nuances of innovative and highly regulated markets - such as renewable energy. We bridge the gap between technical expertise and commercial growth.

We’ve helped clients across multiple sectors explain complex concepts in ways that are easy to understand by diverse audiences, while navigating strict regulatory requirements. We know what it takes to build a brand that people support and trust.

Our tailored approach draws on the benefit of multi-sector experience to create integrated marketing and communications campaigns that amplify your renewable energy expertise, achieve your commercial goals and deliver measurable results.

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Your questions answered

Have questions about marketing for the renewable energy sector? Explore our FAQs to find answers to the most commonly asked questions and find out how we can help elevate your marketing strategy.

How can a renewable energy marketing strategy support business growth and investment?

A strategic renewable energy marketing programme has the power to attract investors, educate communities and support long-term business growth. Strategic messaging that aligns with investor priorities and policy trends position your brand as a future-ready, investable proposition in a rapidly evolving renewable energy market.

What makes a successful renewable energy marketing strategy?

A successful renewable energy marketing strategy combines data-driven insights, engaging content and thought leadership. It should focus on communicating complex technologies in accessible ways, building credibility through storytelling, and aligning your messaging with sustainability values that resonate with varied audiences.

What challenges can be encountered when marketing renewable energy?

Marketing renewable energy comes with unique challenges – complex technology, regulatory requirements and public misconceptions. A tailored renewable energy marketing strategy can help overcome these challenges by simplifying technical concepts, focusing on real-world impact, and consistently showcasing innovation and sustainability credentials.

How can renewable energy companies build brand awareness and trust?

By using a consistent and compelling voice across all platforms, supported by educational content, case studies, and proof points, renewable energy companies can establish themselves as industry leaders. Strategic PR and content marketing play a key role in positioning your renewable energy business as innovative, reliable and responsible.