Sectors we work with:

Manufacturing

The impact of marketing for  engineering  firms

In an increasingly competitive market, capturing awareness in the early stages of the sales cycle is more important than ever. We can help you do that by transforming your most valuable marketing assets – your people and your technical expertise – into compelling content that positions your business as an industry thought leader to highlight your innovation and build engagement.

Why is marketing important for engineering  firms?

In today’s manufacturing landscape, marked by the mounting pressures of supply chain disruptions, labour shortages and rising costs, marketing is a key tool for remaining resilient, driving growth and boosting brand recognition. A clear and consistent strategy allows you to communicate your points of difference, increase visibility and generate qualified leads, leading to sustainable long-term success.

The Transform Report: Engineering Firms Reputation Index 2025 offers valuable benchmarks to help you understand how your firm measures up. We analysed the marketing practices of 16 engineering firms with a strong presence in the UK, operating across a variety of engineering disciplines. The report reveals the tactics of industry-leaders and delivers a clear, data-driven view of the strategies shaping the industry.

If you’re looking to optimise your marketing strategy and get ahead in a competitive market, you don’t want to miss the insights in this report. Download a copy to find out what other firms are doing well and where there are gaps in the market.  

All data is anonymised, but if you’re curious about who’s who, drop us a line.

View Report

Our full range of services

We begin every partnership with a bespoke strategy session to immerse ourselves in your business and understand your objectives, audience and ambitions. From there, we build a multi-channel marketing programme tailored to your goals.

Our services

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“The decision to create a new website was aligned with the marketing strategies for Hodge Clemco and the wider SurfacePrep UK company aims and growth. Working with Transform Communications has lead to a professional relationship between the companies to develop and grow a key area of the business.”

Louise Cranstone-Spooner
Marketing Manager, Hodge Clemco

“What's particularly exciting is how Transform connects companies that wouldn't typically interact, from completely different sectors, that face similar challenges. We've seen firsthand how these conversations lead to innovative solutions. It's a powerful reminder that sustainability isn't just about compliance or ticking boxes; it's about collective action, and Transform is helping to drive that forward.”

Michelle Pow
Business Development Manager, University of Bath

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What we’ve done for others, we can do for you

We’ve spent two decades helping manufacturing businesses communicate what sets them apart – from legacy brands modernising their identity to scale-ups breaking into new markets. We understand the challenges of niche industrial markets with highly technical products and services, and long sales cycles.  

We communicate complex value propositions to hard-to-reach audiences, bridging the gap between technical expertise and commercial growth. Our work spans B2B manufacturing, materials and components and precision engineering.

Our tailored approach draws on the benefit of multi-sector experience to create integrated marketing and communications campaigns that amplify your expertise, achieve your commercial goals and deliver measurable results.

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Your questions answered

Have questions about marketing for the renewable energy sector? Explore our FAQs to find answers to the most commonly asked questions and find out how we can help elevate your marketing strategy.

How do you choose the right marketing agency for your manufacturing business?

Look for an agency with experience in B2B and industrial sectors, a clear understanding of your product complexity and track record of ROI. The best marketing agency for manufacturers will act as a strategic partner, rather than a basic service provider.

What role does content marketing play in the manufacturing industry?

Content marketing is vital for manufacturers looking to position themselves as industry leaders. By turning technical expertise into thought leadership – such as white papers, case studies, and blog posts – you can educate potential buyers, support the sales cycle, and improve SEO visibility. At Transform, we create compelling, insight-driven content that attracts and engages decision-makers across technical and commercial audiences.

How can digital marketing help manufacturers reach niche B2B audiences?

Digital marketing enables manufacturers to reach highly targeted B2B audiences through data-led campaigns across search, email, and social platforms. Whether you’re in components, materials, or precision engineering, a digital-first strategy increases visibility, drives engagement, and generates qualified leads. We use SEO, PPC and digital analytics to ensure your marketing spend delivers measurable ROI.

Can a marketing agency for manufacturers help generate leads?

Yes. An experienced agency uses tactics like SEO, PPC, email marketing and targeted content to attract qualified leads. By understanding your buyers’ needs, a marketing agency for manufacturers ensures your sales team are connecting with a targeted audience.