Making a grand entrance with next125

next125, a leading German kitchen brand, partnered with long-time retailer, Gideon Robinson, to open their first UK concept store.

They approached us to ensure the launch made an impact with both the trade and consumer media and potential customers. In the lead up to the opening, we worked closely with the teams at next125 and Gideon Robinson to create buzz and drive anticipation.

We arranged an exclusive press day for carefully selected trade journalists, designed exclusive invitations and developed tailored press packs.

To capture the moment – and extend its value beyond launch day – we briefed photographers and videographers to produce high-quality assets that would serve both immediate PR needs and long-term brand storytelling. By managing every detail from media relations to creative execution, we ensured the launch was seamless, memorable and the team was positioned for success well beyond opening day.

Public Relations

Content Marketing

Strategy

And it wasn't just us
that loved it

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What the client said about the project...

Transform's support was wonderful and the way they embraced what we were trying to achieve was truly appreciated.

Gideon Robinson

Director at next125 Glasgow with Gideon Robinson