Why choosing a local, Frome-based marketing agency over a big city firm delivers better value

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Why choosing a local, Frome-based marketing agency over a big city firm delivers better value

When looking for a marketing agency, it’s easy to be drawn in by the allure of a big city firm. For many businesses however, particularly those based outside the major cities, a local agency can deliver better results, value and opportunity for long-term partnership.

As a full-service marketing agency proudly based in Mells, just outside Frome, we are proof that you don’t need a shiny city office to create impactful campaigns for big name clients – and those who are growing brand recognition. Being rurally located hasn’t limited us. In fact, it’s allowed us to deliver better value for our clients, from locally owned growth businesses to ambitious scale-ups, and large international corporations. We’re just as passionate about growing regional businesses as we are about driving results for global brands.

Some of our longest-running clients have been with us since the very beginning. These long-term partnerships are built on mutual trust, shared success and the collaborative energy that can only come from truly knowing your client and caring about their business as much as they do – something you don’t get with city firms.

Why we chose to be based near Frome

Transform Comms operates in the stunning heart of rural Somerset. We chose to base ourselves just outside Frome to be grounded in the local community and connected to a thriving local network. While we’re still close enough to Bath, Bristol and even London, to maintain city connections, we’re free from the noise and overheads of city life, giving us more time and energy to focus on what matters – building genuine relationships and delivering high-quality, impactful work. Being based in Frome allows us to:

• Invest in local talent and support business growth in the South West.

• Build long-term, authentic partnerships with businesses in our region.

• Foster collaboration with regional business through events and networking opportunities.

• Strengthen our local economy by working with and supporting other businesses in the area.

The benefits of working with a local, Frome-based marketing agency

Depth of knowledge of the local market - Local agencies have unique and thorough insights into the demographics, geographics, values, behaviours and challenges of the area they serve. We understand the idiosyncrasies of local audiences, what inspires them and what drives them to take action. We use that knowledge to shape marketing strategies so that they create genuine connections. This leads to more targeted campaigns led by data-driven insights and better returns on your marketing investment.

Accessibility and personalised service - One of the main benefits of working with a local firm is accessibility – you won’t be passed over to an account manager you’ve only met through a screen. You’ll have a day-to-day contact, but you’ll also be introduced to the in-house creative team that often work behind the scenes at larger city-based agencies. This means you can speak directly with the people bringing your ideas to life – the web designers, graphic designers and content writers. This leads to better collaboration, clearer communication, work that is aligned to your vision and business objectives.

Community connection for a strategic advantage - Local marketing firms are well-connected. They have established relationships with local media contacts, and other businesses in the region, meaning more opportunities to promote your business within local communities and collaborate with other companies in their network. This leads to stronger, mutually beneficial local relationships and network building opportunities.

Cost-efficiency without compromise on value - Local agencies often have lower operating costs. This means they can offer competitive pricing, without compromising on the creativity or strategic quality of the services being provided.

Authentic marketing that builds audience trust - Supporting a local business gives your brand authenticity. Consumers are incredibly savvy and can easily spot when a campaign feels inauthentic or a business is trying too hard to be relatable. Working with a local agency ensures your positioning and messaging resonates with the people you’re trying to target, building audience trust and enhancing your brand’s credibility and trustworthiness.

Supporting local business, talent and our region’s economy - Choosing a Frome based agency means supporting local creatives.  

Perceived challenges of working with a local agency

Some businesses hesitate to choose a local agency, however these hesitations are often based on untrue assumptions rather than reality. Some of the perceived challenges include:

• Lack of resources – here at Transform Comms, we operate a highly efficient team, swapping a shiny city-centre office for a beautiful rural barn. Technology is not compromised, with super-fast broadband, which we helped bring to our local community, and we have developed a brilliant extended team with highly specialised associates for specific projects.

• Limited portfolio in specific industries – while we may not have a decades long portfolio in your specific industry, we bring a fresh perspective, adaptability and the benefit of cross-sector experience. Our Transform Report series is an excellent example of our commitment to deep research and sector understanding, showing that being local doesn’t mean limited reach or knowledge.

• Less ‘name recognition’ – prestige doesn’t always equate to performance. These days, businesses are increasingly prioritising responsiveness, agility and impact over an agency that has a recognisable name. Big names don’t always come from big cities, in fact Transform Comms has won multiple awards against top performing London agencies by delivering what actually matters: meaningful results. We’re one of the top agencies in the UK (as recognised by PRWeek) and we’re in the Top 50 of the best agencies based outside of London.  

Your success is our success

Local marketing agencies have a vested interest in our client’s success. At Transform Comms, we know our reputation is directly linked to the growth of our client’s business, and we’re dedicated to growing together. Choosing local is about strengthening the success of the region in which we all live, work and play.

Choosing a local, Frome-based marketing agency like Transform Comms means choosing a partner who understands your audience, values your goals and is deeply invested in your success. It is a decision that delivers better value, greater agility and real human connection. If you’re a business based in or around Frome – or indeed anywhere in the world – and you’re looking for a marketing consultancy that delivers, get in touch. Let’s Transform together.