Bolstering a rebrand through media relations

Talogy, an international talent management firm rebranded in 2022.

Having worked with Talogy since 2020 – and previous owners before that – we helped re-establish brand recognition, credibility and authority under the new brand.

We developed a media strategy around their new proposition – psychology and technology.

By workshopping with psychologists and consultants to create article themes for HR publications. We monitored opportunities for expert commentary, leveraging senior leaders and subject matter experts. Leading to a highly successful media campaign that enabled them to quickly build brand recognition in a competitive market.

Public Relations

Digital Marketing

Strategy

And it wasn't just us
that loved it

Best long term campaign

2024

Shortlisted

What the client said about the project...

Transform provided insights and recommendations that were invaluable. We saw high quality, targeted media coverage, with the metrics to back it up.

Kristin Paxton

Senior Director – Corporate Marketing, Talogy