They wanted a thought leadership piece that highlighted the key issues around CO2 reduction and positioned their product as the solution. We partnered with Censuswide to survey 500 UK supply chain, transport and logistics decision-makers, uncovering their challenges and concerns around CO2 reduction.
We wrote and designed the piece, incorporating video interviews with subject matter experts to deepen insights. The work was shortlisted for the UK Content Awards for Best Use of Research. The campaign was supported by organic and paid LinkedIn activity, and the collateral has been used to host roundtable events, cementing it as a central resource for discussion on sustainability in logistics.
Best use of research
2025
Shortlisted
We absolutely love working withTransform. They’re a real part of our internal marketing team and that’s something that we rarely say about our agencies. We trust them when talking to the most senior people in our business. They bring insights and intelligence to every conversation, and they elevate our brand. It’s always so exciting to see what they come up with next. Brilliant team. Brilliant people. Exceptional work.
Kerri Littlefield
Former Head of External Communications and Content, Wincanton
