Insuring risk through thought leadership and engaging content

Samphire was a new organisation established under CHC Global by ex-AXA Insurance leaders.

The client wanted a brand name that stood out in the market and selected Samphire Risk. A full brand workshop with the board, led to the development of a value proposition and brand identity brief, bringing meaning and a visual identity to the name Samphire Risk.

Their brand identity needed to be distinctive, totally separate.

Although completely separate, the branding need to still be infused with the same values that built its foundation. A similar brand workshop was held to identify what makes Samphire unique in the market, bring that message to life, and make it relevant to a market that was typically bland and corporate.

What the client said about the project...