To gain clearer insight into what their customers valued most, we conducted an in-depth customer research project – we gathered feedback from existing clients to uncover their perceptions and priorities.
We built on this distinctive brand proposition, grounding it in real customer feedback and reinvigorated the brand identity to ensure it reflected the value customers recognised. We overhauled their tone of voice and launched a new website to deliver a clearer, more compelling customer journey.
Transform’s strategic insight helped us articulate what makes our business special and what our customers really value. The team worked closely with us, bringing together talented individuals who get who we are. They helped us launch a new
brand that leads the way in learning and development for retail and hospitality.
Pete Fullard
Managing Director, Upskill People
